What Readers don’t want to read!

With the words invading every waking moment, being a reader comes naturally today. Readers are the steering wheel behind writings, directing what to write and how. However, the secret to be picked from the sea of writings, lies with the writer.  What the readers don’t want to read, are the following mistakes made by writer.... Continue Reading →

Emails to learn, as an Intern

Wondering why you chose those long afternoon lectures over naps? If yes, then it’s time to explore its relevance. Internships offer a chance to put those lectures to practise. Extra pocket money or experience, being an intern caters both. No matter what you intern for, emailing is how it begins. Your emails are first impressions,... Continue Reading →

Footbridge: Groundless yet grounding

A footbridge  Crosses over, after a moment of pause It bears the cumulative dregs Of its right turns and all the lost paths That foreshadow a pattern, called Living All are fleeting impressions Footfalls and the nature around that sheds colours Taking shape as they are painted by light Though some of their sides Remain... Continue Reading →

Hoardings : Outdoor Media

Hoardings continue to be a powerful tool for enhancing brand visibility, especially for businesses expanding their brick-and-mortar presence.At Whiteteak By Asian Paints, outdoor media strategies play a key role in our marketing approach. Incorporating insights from heat maps has been essential in refining our creative process.

5 Home Decor Ideas For A Quick Makeover

1. VASESMake your sideboard a curated display by clubbing the tall vases and round-belied pieces for an eye-catching corner. With curves making a comeback in the design world, white ceramic vase with round belly blends beautifully across minimal, modern or bohemian interiors. Welcome the melting harmony of terracotta finish or the noir touch of Egyptian... Continue Reading →

Chandelier Designs : How to choose Chandeliers?

Victorian Chandeliers Slip into a Jane Austen novel with the poise and charisma of Victorian lighting. Infused with the opulence of Victorian era, the family of vinatge chandeliers are capped with artistic flourishes. It has a personality that celebrates contrasts with the crisp angles of metal frame being matched with curves of crystal strings. The sleek... Continue Reading →

What’s in the Shape : Lampshades & Utility

Meditative in lampshades, comforting in colours and delightful in looks - Floor lamps can be a great companion to your couch and Table lamps can be a beautiful addition to your sideboard. Introduce a focal point to any modular setting with a fusion of lampshades that evoke geometric uniformity with conical, rectangular, empire or drum... Continue Reading →

How does it work: Creative Career in Advertising 

If three reasons could explain why a creative career in advertising is chosen, this could be it. For the in-between space — To choose to be on the creative side of the advertising career, is to be like a windscreen wiper, you definitely can swing both ways but still remain clammed at the roots. It’s like... Continue Reading →

How to write SEO newsletters worth reading?

In a world shrinking to screens, change is inevitable. But what remains unchanged in the web world is the Traffic. SEO, shortened for Search Engine Optimisation‘s key role in a company is to gather traffic. The higher the site ranks in the engine results, the more traffic it attracts. Newsletters are one of the ways... Continue Reading →

Ideas for your Dining Space

Dining areas are created with a promise of tasteful delivery, and their choice of design does so in distinct flavors - in choice of chairs, colors, crockery cabinets, dining lights, and much more. While some cater to the feast lovers with ever-growing friend circles, others are a match for the quiet read-while-eat types. It's that... Continue Reading →

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