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Unparalleled insights & data on local advertising & marketing

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Our expertise is knowing what businesses spend on advertising and marketing in any U.S. market. If you're seeking insights on macro trends or specifics for one local market, you've come to the right place.

View our Latest Reports
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Pick your geography

Access to our market-level data yields rich insights on what businesses are spending on all forms of advertising (media) as well as other forms of marketing (event sponsorships, promotional items, printed materials, etc.). Access can be configured for any geography, down to the county level.

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Local Data

Two key Borrell products provide a unique, powerful view of what's happening in local markets: Compass, which tracks and forecasts ad spending, and Local Scope, which uses cellphone activity to profile business customers.

Compass

True to its name, Compass offers directional insights on spending patterns for more than 20 million U.S. businesses. It's customizable by geography (down to the county level), for 100 types of businesses, and across dozens of types of media and marketingexpenditures.

Learn more about Compass

Local Scope

Local Scope delivers demographic profiles for the customers of any local business based on the movement of millions of mobile phones. Moreover, it can profile a competitor's customers and illustrate areas of overlap and opportunity for marketing campaigns

Learn more about Local Scope
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Reports & Insights

We publish unique insights about local marketing year-round, available via subscription or, in some cases, individual sale.

View our latest reports
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Testimonials

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I Earned the Client's Trust, and Therefore His Business

Bess Jenkins, Media consultant, Nexstar Media Group

"A prospective Client mentioned he had no idea how he should approach his marketing budget. Instead of having a “blanket” digital conversation, we dissected what would be most effective in comparison to the competitive landscape."


Product: Compass
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Borrell Makes Strategizing So Much Easier

Salem Media Group - Philadelphia

"When you are trying to make a budget... Sometimes you don't think that you have the time to sit and strategize. Borrell makes this so much easier."


Product: Forecasts
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We Immediately Started Winning Digital Business

Maria Armon, Local TV Digital Sales Manager, Boston, MA

"We use the Compass Database to plan and build out our Go to Market Strategies for digital revenue growth. After I shared this report with our Sales Department and highlighted our opportunity... We immediately started winning digital business... In just these three categories, we added over $775k in incremental digital revenue over the previous time period."


Product: Compass

Some of Our Clients

Get On Our List

Local marketing is always changing. What types of advertising are lawyers in your market spending their money on? What about car dealers, restaurants, or local banks? And how is that changing? There's no better way to get insights than being a Borrell client -- or simply joining our Research Alert list, which is free. We'll keep you informed of new insights, and we won't flood your in-box. To learn more or to sign up for the list, complete the form at right. And thanks for stopping by!

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