By Dan Nadeau, founder and CEO, Payway For subscription-based businesses, payment declines remain one of the most persistent and misunderstood sources of revenue loss. While fraud and chargebacks tend to grab headlines, it’s the quieter category of “soft declines” that quietly erodes customer lifetime value month after month. As we head into 2026, the subscription…
FreeWheel, the global technology platform that underpins much of the streaming advertising ecosystem, announced today the rollout of a new AI‑driven agent infrastructure. The offering, built around the company’s Model Context Protocol (MCP) server and a suite of “Intelligence” tools, is designed to embed artificial intelligence directly into the core of premium video transactions. By…
UiPath (NYSE: PATH), the New York‑based leader in enterprise automation, released its fourth‑quarter and full‑year fiscal 2026 results on Thursday. The company reported a GAAP operating profit of $57 million for the year, marking the first time it has posted a profit on a GAAP basis since going public. Revenue climbed 13 % year‑over‑year to $1.611 billion, while annual recurring revenue…
Palantir Technologies (NASDAQ:PLTR) and NVIDIA have disclosed a collaborative reference architecture designed to simplify the rollout of enterprise‑grade artificial‑intelligence workloads in environments where data control and latency are paramount. Branded the Palantir AI OS Reference Architecture (AIOS‑RA), the solution combines Palantir’s full suite of data‑centric applications with NVIDIA’s latest GPU hardware and software stack, offering…
Pixalate announced the launch of its High‑Risk Apps (HRA) mobile‑app pre‑bid blocklist, a daily‑updated feed that identifies iOS and Android applications deemed dangerous or fraudulent. The service aggregates persistent invalid‑traffic signals, app‑store compliance checks, app‑ads.txt verification, and privacy‑risk indicators into a single list that can be applied before a bid is placed in real‑time bidding…
The Australian advertising technology scene received a notable boost on March 11, 2026, when Magnite (NASDAQ: MGNI) disclosed a collaboration with NOVA Entertainment to embed programmatic buying into the Nova Retail Network. The move marks the first time the extensive in‑store audio inventory of NOVA’s retail‑focused stations can be accessed through Magnite’s sell‑side platform, allowing advertisers to automate…
In a move that could reshape how brands evaluate television advertising, Olyzon, the AI‑driven decisioning layer for TV media, announced a strategic integration with Innovid, the independent software platform that handles ad creation, delivery, measurement, and optimization across screens. The partnership merges Olyzon’s predictive CTV decisioning engine with Innovid’s cross‑platform measurement capabilities, promising advertisers a…
Swayable, the causal‑AI platform that powers creative testing for leading brands, announced that its chief executive, Dr. James Slezak, has been appointed to the Advertising Research Foundation’s (ARF) Board of Trustees for 2026. The move places Slezak among a roster of senior executives from agencies, advertisers and research firms and signals a deeper integration of AI‑driven methodologies…
Reshift Media, a New York‑based agency known for serving franchise businesses, announced the launch of Franify, a new software platform designed exclusively for franchise systems. The company will showcase the solution in a live webcast scheduled for 1 p.m. EST on April 8, offering a first‑look at the tools that promise to streamline paid‑media and social‑media operations across a…
What was Butler/Till looking to achieve for their health and wellness client? Butler/Till’s client was a leading health and wellness brand with more than 1,000 locations across the US. The client had 18 high-priority markets where they wanted to increase efficiency. Their key measurement metric was CPA — so the challenge for Butler/Till was to…
By Dan Nadeau, founder and CEO, Payway For subscription-based businesses, payment declines remain one of the most persistent and misunderstood sources of revenue loss. While fraud and chargebacks tend to grab headlines, it’s the quieter category of “soft declines” that quietly erodes customer lifetime value month after month. As we head into 2026, the subscription…
FreeWheel, the global technology platform that underpins much of the streaming advertising ecosystem, announced today the rollout of a new AI‑driven agent infrastructure. The offering, built around the company’s Model Context Protocol (MCP) server and a suite of “Intelligence” tools, is designed to embed artificial intelligence directly into the core of premium video transactions. By…
UiPath (NYSE: PATH), the New York‑based leader in enterprise automation, released its fourth‑quarter and full‑year fiscal 2026 results on Thursday. The company reported a GAAP operating profit of $57 million for the year, marking the first time it has posted a profit on a GAAP basis since going public. Revenue climbed 13 % year‑over‑year to $1.611 billion, while annual recurring revenue…
Palantir Technologies (NASDAQ:PLTR) and NVIDIA have disclosed a collaborative reference architecture designed to simplify the rollout of enterprise‑grade artificial‑intelligence workloads in environments where data control and latency are paramount. Branded the Palantir AI OS Reference Architecture (AIOS‑RA), the solution combines Palantir’s full suite of data‑centric applications with NVIDIA’s latest GPU hardware and software stack, offering…
Pixalate announced the launch of its High‑Risk Apps (HRA) mobile‑app pre‑bid blocklist, a daily‑updated feed that identifies iOS and Android applications deemed dangerous or fraudulent. The service aggregates persistent invalid‑traffic signals, app‑store compliance checks, app‑ads.txt verification, and privacy‑risk indicators into a single list that can be applied before a bid is placed in real‑time bidding…
The Australian advertising technology scene received a notable boost on March 11, 2026, when Magnite (NASDAQ: MGNI) disclosed a collaboration with NOVA Entertainment to embed programmatic buying into the Nova Retail Network. The move marks the first time the extensive in‑store audio inventory of NOVA’s retail‑focused stations can be accessed through Magnite’s sell‑side platform, allowing advertisers to automate…
In a move that could reshape how brands evaluate television advertising, Olyzon, the AI‑driven decisioning layer for TV media, announced a strategic integration with Innovid, the independent software platform that handles ad creation, delivery, measurement, and optimization across screens. The partnership merges Olyzon’s predictive CTV decisioning engine with Innovid’s cross‑platform measurement capabilities, promising advertisers a…
Swayable, the causal‑AI platform that powers creative testing for leading brands, announced that its chief executive, Dr. James Slezak, has been appointed to the Advertising Research Foundation’s (ARF) Board of Trustees for 2026. The move places Slezak among a roster of senior executives from agencies, advertisers and research firms and signals a deeper integration of AI‑driven methodologies…
Reshift Media, a New York‑based agency known for serving franchise businesses, announced the launch of Franify, a new software platform designed exclusively for franchise systems. The company will showcase the solution in a live webcast scheduled for 1 p.m. EST on April 8, offering a first‑look at the tools that promise to streamline paid‑media and social‑media operations across a…
What was Butler/Till looking to achieve for their health and wellness client? Butler/Till’s client was a leading health and wellness brand with more than 1,000 locations across the US. The client had 18 high-priority markets where they wanted to increase efficiency. Their key measurement metric was CPA — so the challenge for Butler/Till was to…
