Transform today’s data challenges into tomorrow’s opportunities
Buyers rely on platforms and exchanges to offer a breadth and depth of quality audience data. With Alliant, you get that and more.
Unleash Advertising Demand
Leverage Alliant’s industry-leading brand reputation, advertiser relationships and high-volume usage across agencies from holding companies to independent and today’s leading brands.
Data Privacy & Compliance
Platforms trust Alliant’s highly certified and verified data, transparency and oversight to provide advertisers with a proven audience solution.
Unmatched Data Accessibility
Partnering with Alliant means access to a team that’s 100% there for seamless integration of innovative audience data and ongoing services.
Precision Targeting at Scale
Empower buyers with access to unique data at scale. Derived from a people based-transactional data coop, highly accurate demo, lifestyle and purchase based audiences effectively reach customers and prospects.
Solutions for Platforms
Audience Targeting Data that Empowers Platform Advertisers to Achieve Success Across Channels
Alliant Differentiators
- Leading: Top 10 programmatic audience provider used by thousands of agencies and brands.
- Future-proofed: Certified cookieless approach tied to an extensive identity map built for the future of media.
- Data at scale: Billions of transactions sourced from hundreds of brands and product lines and reaching 280+ MM US consumers and 135+ MM U.S. households.
- Leading Identity Graph: Activation available across IP, hashed email and leading universal identity frameworks including Unified ID2, RampID and more with data in 400+ destinations.
- Comprehensive view: Insight into US consumer behavior powering the ability to predict the value of every consumer for any offer across any channel.
- Variety: Wide range of unique audience segments and custom solutions across industry verticals that can be activated via managed or self- service, white-labeled, flat rate licensing, data enrichment and more.
- Source: People-based audiences generated from proprietary transactional data built at the PII level that is restored and refreshed monthly for accuracy.
- Access: Audiences available to target at the individual and household levels for national and local campaign activation.
Audience Categories
2,800+ segments across data types power on-demand and custom audience solutions.
Demographics
Accurate and scalable demographics from a national compiler and matched to the Alliant DataHub
Purchase Behaviors
Consumers in the Alliant DataHub who have purchased products or services in specific categories
Brand Propensities
Purchase-based brand audiences built from 175MM+ credit & bank card transactions
Social & Interest Propensities
Social media-based audiences built from followers of specific accounts or engagement with relevant hashtags
Movers & Homeowners
Homeownership from a national compiler or self-reported changes of address with an Alliant Member
Automotive
Deterministic ownership data from nationwide dealership and service department records
TV Viewership
TV viewership audiences based on television genre, sub-genre, movie, show, and smart TV manufacturer
TV Subscriber
Streaming TV subscriber audiences built on service level ecommerce data with real transactional demographic and lifestyle data
CPG
Audiences built from 9M+ active consumers across 6,000 brands sourced from mobile couponing apps
Political
Voter audiences based on party affiliations, political donations, candidate preferences and life stages.
Get started, contact us today.
Meet the Team
Margo Hock
VP, Digital Partnerships
Suvadip Choudhury
Head of TV Partnerships
Dylan Irwin
Strategic Account Director
Olivia Howard
Strategic Account Executive
