I have been working on creative window displays as part of my fine art course, playing on an interesting quote from a fashion blogger, ‘I like the world in image and artistic forms more than I love the life in reality’. Commenting on what it is about fashion that people find so interesting. How shops create the emotion of desire and entice people in. The fashion industry is absolutely huge and I’m interested in why? Fashion is one of the art forms in which you live your life in, it is different to say a painting or a poem, not everybody shares the same interest in all kinds of art forms except fashion, it can represent ones emotions and it give a person a different way of self expressing. I see fashion as a non verbal communication. Brands become empires and sell an almost fantasy, to the consumers. Peoples desire to look and feel good has essentially stemmed from these giant empires, which is a really fascinating concept.

I have been working on a series of displays to try and capture this fantasy land in art forms and capture the human response to particular art. My first piece is called ‘Head in the Clouds’.

This was my first shot of the display. I played around with various coloured jackets but the red one stood out the most and I really liked how it worked with the blue in the flowers. These displays are for an exhibition I will be a part of mid next year. So at the moment I am just playing around with the ideas of how to exhibit them. A couple of test ideas led me to editing them digitally to see how they look…

I really love this edit and angle. Its fun and eye catching, I never thought about presenting them digitally but after making the edits it is now an option I am going to consider.

Here is a digital edit of my first image. The colours aren’t as attention grabbing as the previous on, which Is something that is very important in terms of VM, but I do like the angle of my model, Lauren.

Thanks for helping me out, Lauren you’ve been great! x

Currently I am prepping for my next creative display, this one is for an exhibition around May next year so I have a lot of time to plan and I intend to make the most of that time! I am using the Mad Hatters Tea Party as inspiration for this  next one, at the moment anyway, unless plans change! This is one of my favourite themes, it’s simply magical and no matter how many times it has been recreated, every one is still original. The theme is just so flexible and lovely. So today I whipped up a real quick  mock display to see if my chosen element was workable. I like the playing card theme, I think there is a lot that can be done with them!

These are by no means final, just a test! I like how the cards photograph and the colours on them give me a lot of scope to work with in terms of styling. Next steps, get creative and go large!

 

Final Year University Degree Show, ‘Art in Merchandising.’