Recently, my job roll has changed quite a lot. My main focus of work now is marketing and expanding the brand. I have been working on this via ways of social media. My next step is to take the vintage brand of Mooch to festivals and fairs. As a brand, Mooch is already more than a shop. Working on several vintage fairs a week all over the country, but my goal is to push this further!

We are currently working on new kinds of events such as vintage weigh and pays, where customers buy clothes at wholesale prices. This is exciting and I’m glad to be apart of the mooch team and to be able to help it grow is an  honour.

I create outfits styled in shop about 3 tines a week and then on one day I will conduct a photo shoot, often showing off the many different styles and eras we have in store.

This week’s in store styling I have used a lot of smart casual women’s wear. Aiming at students and not so much true vintage pieces. I have been using magazines such as vogue to get an understanding of current trends to piece together these. Bold patterns and jackets are things that vogue used frequently.

Over the next couple of weeks, I will be hitting the 90’s era hard on the photo shoot front. My aim of this is to get student attention, Mooch is based in a very student heavy area, so I think this will be a good audience. I will promote  various 90’s outfits across the mooch social media platforms and lay a discount of some sort on the 90’s clothing for a period of time! I want to the social media to come across and friendly with a fairly personal touch, Mooch is very well known for its friendly staff and often many customers just pop on for a chat, which I think is lovely!

These are a few starting images. As you can see I’ve gone for sports wear, bold patterns and a more casual background of graffiti. I shall look forward to the Mooch 90’s marketing!
Thank you for reading x