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‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty

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Future of TV

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Media Buying

football

Marketing in Sports

Genius Sports opens up real-time live sports targeting to brands

The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.

March 27, 2026

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The AI hype cycle is rewriting ad tech’s M&A math

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Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

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Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

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‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

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How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

March 25, 2026
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Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

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Digiday Programmatic Marketing Summit

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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

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Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

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Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

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The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

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Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies

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After WPP reckoning: The case for and against principal media

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Generative AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

March 17, 2026

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