Customer feedback,
structured for action.
Distil transforms fragmented feedback from every channel into organized, actionable insights your product team can build on.
Integrates with your existing stack
Used by product and CX teams at B2B SaaS companies
We've been waiting for the export feature for months. I have to manually copy into a spreadsheet — wastes an hour of my day.
Our power users and team leads need data export urgently — it's blocking our monthly reporting workflow.
A one-click CSV export would be a game-changer for us. We'd use it every single day.
+ 9 more feedback items
Users cannot export data, forcing manual workarounds
Cannot export data — must manually copy to spreadsheet
Power users, team leads
Daily — 1 hour wasted per occurrence
One-click export to CSV/Excel
The feedback loop is broken.
And it's costing you clarity, alignment, and customer trust.
CX hears everything
Feature requests in tickets. Frustrations in calls. Patterns across hundreds of conversations.
Signal gets lost
Summarized in Slack. Copied into spreadsheets. Mentioned in meetings nobody documented.
Product guesses
Decisions based on incomplete information. Priorities shaped by who speaks loudest.
Their insights don't reach the roadmap
Missing the patterns that matter
Wondering why nothing changes
The problem isn't that you're not listening.
It's that there's no system for turning what you hear into what you build.
From feedback to decision in four steps.
Distil fits into your existing workflow. No training required.
Capture
Paste customer feedback from anywhere—support tickets, Slack, emails, call notes. Distil accepts messy, real-world input exactly as it comes.
- Support tickets & emails
- Slack messages & threads
- Call notes & meeting summaries
- Zendesk & Intercom via URL
"Hey, just got off a call with Acme Corp. They're frustrated because they can't bulk-update their users. Sarah said they waste 2 hours every week doing it manually. This is the third customer this month asking for this."
Structure
Each piece of feedback is transformed into a structured problem statement. The issue, who's affected, severity, frequency, and what success looks like—all extracted automatically.
- Problem statement, not feature request
- Severity and frequency assessed
- Success criteria defined
Admins cannot bulk-update users, requiring repetitive manual work
HighAccount admins
Weekly (2+ hrs)
Select multiple users and apply changes in one action
Review
Your product team reviews distilled cards, edits if needed, and accepts the ones that matter. Original feedback is always preserved and linked—nothing is lost.
- Edit problem statements inline
- Accept, reject, or archive
- Original source always accessible
Act & Lock
Accepted cards sync to Linear or Jira. Once pushed, they're locked to preserve the decision rationale. Similar feedback is merged automatically, so you see the full weight of each problem. "5 customers reported this" becomes evidence, not anecdote.
- One-click push to Linear or Jira
- Cards lock after push to preserve audit trail
- Similar feedback merged automatically
Linear
Push accepted cards
Jira
Sync to your backlog
No translation required. No context lost.Just clear decisions, faster.
Learn more
Specific use cases
Structure feedback before planning
See how to turn scattered feedback into clear problem statements
Turn support tickets into product influence
Give CX teams a way to surface feedback that Product actually sees
Review evidence before planning
Plan roadmaps from evidence, not memory or gut feel
Everything you need to close the feedback loop.
From messy input to clear decisions—without the manual work.
Decisions backed by evidence.
Every decision shows the full evidence behind it. Severity levels, customer count, CX flags, and merged feedback all visible at a glance. Turn "I think this matters" into "12 customers reported this as high severity."
- Severity, frequency, and impact visible
- Customer count and CX flags tracked
- Similar feedback merged automatically
Feedback that's ready to act on.
Most feedback requires translation before Product can use it. Distil turns vague requests into structured problem statements with clear success criteria—already shaped for prioritization.
- Problem, affected users, expected vs. actual
- Consistent quality across all sources
- Review and edit before accepting
Decisions you can trust later.
Track every decision with full transparency. Accepted cards lock after being pushed to your project management tools, preserving the complete audit trail. Know who decided what, when, and why—six months later.
- Full audit trail for every decision
- Cards lock after push (Governance Pack)
- Original source always preserved
Move faster with less noise.
Distil isn't another place to dump ideas. It's a decision-making tool. Accept what matters, archive what doesn't, and push validated problems to Linear, Jira, or your roadmap.
- Weekly briefs summarize what's trending
- Bulk actions for efficient triage
- Integrations with Linear, Jira, Zendesk & Intercom
No spreadsheets. No Slack threads. No lost context.Just feedback that actually reaches your roadmap.
Built for teams who take feedback seriously.
Product and CX teams use Distil to turn customer conversations into product decisions.
Without Distil
- Feedback lives in Slack threads, spreadsheets, and meeting notes nobody revisits
- CX spends an hour rewriting feedback for Product to understand
- Roadmap decisions based on who speaks loudest, not what customers need
- No way to trace why a feature was built — or why it wasn't
With Distil
- Every piece of feedback becomes a structured card with problem, severity, and success criteria
- CX submits raw feedback in under 2 minutes — AI handles the structuring
- Prioritize from evidence: "12 customers reported this as high severity"
- Full audit trail — trace every decision back to original customer voice
To submit and structure feedback
To set up and see your first result
Of feedback traceable to source
Built for
One tool for every team that touches feedback.
Everyone stays aligned because everyone uses the same system.
For Product Teams
Stop translating. Start prioritizing. Get structured, reviewable problem statements with severity, frequency, and success criteria already filled in.
- Review cards in a consistent format
- Push accepted issues to Linear or Jira
- See patterns across merged feedback
For CX and Support
Your feedback actually goes somewhere. Submit feedback in seconds, and track whether it's been reviewed, accepted, or acted on.
- Submit feedback in under 2 minutes
- See when feedback is reviewed
- Know your voice is being heard
For Founders & Leaders
Know what your customers are telling you. Weekly briefs surface trends, critical issues, and the problems your team is choosing to prioritize.
- Weekly briefs with top issues
- Audit trail for every decision
- Export data when you need it
Why teams choose Distil
Focused product planning without the enterprise complexity or price tag.
vs Productboard
Focused planning briefs, not a full platform. See value in 3 minutes, not 3 weeks.
vs Aha.io
One focused workflow instead of 8 tools. 3 minutes instead of 3 weeks to start.
vs Canny
Planning briefs, not just voting boards. Handles all feedback, not just feature requests.
vs Enterpret
Start free today, no demos required. Transparent pricing, not enterprise-only.
vs Unwrap
Briefs for planning, not dashboards to monitor. Evidence-linked insights you can trust.
Better decisions start
with better input.
Distil won't fix your roadmap. But it will make sure the problems you're solving are the ones your customers actually care about.
"The best product decisions come from the closest connection to customers."
Stop guessing. Start building from customer evidence.
No credit card required
