I used to work for a large toy superstore, and they decided to have a special sale on the Wii video game system.
I’ll never forget walking into work and seeing the sale sign, just a few weeks before Black Friday, that said:
Sign: “GET THE Wii FOR $99.99!”
I immediately wanted to call in sick because I knew my day was about to be destroyed, but a manager had already seen me, so it was no use.
You see, with that sale, you could indeed get the Wii (which retailed at $249.99 at the time) for $99.99, but like all deals… You had to read the fine print.
To get the Wii for $99.99, you had to purchase $150 of other items to make that deal happen. These other items were:
- A 20-pack of our store-branded AA batteries.
- A lame looking Olympics game with popular characters from two different franchises.
- A specific gaming ottoman for the Wii.
- Four items of your choice made by Gear Ape for the Wii system.
It would ring up as $99 for the Wii and $150 for the other items, meaning you ended up spending the regular cost of the Wii of $249.99.
Did many people actually read all those details? F*** no.
I barely made it to the electronics section where I worked before I heard my phone ringing, which, as expected, was someone asking:
Caller: “Are you guys really selling the Wii for $99?!?!”
These were the easier part of my day because I got to let the customer down gently, and because they’d already questioned the legitimacy of the sale. You see, our store had sent emails out about the deal with the subject line “GET THE Wii FOR $99.99” with the details INSIDE the email.
Then came the trouble customers. Person after person who’d thrown on their shoes and rushed to the store to get their hands on a $99 Wii, only to b**** at me when I told them there was more to the sale and they needed to read the ENTIRE email. I’ll never forget one particular woman, though.
Customer: *Walks right up to me and ignores my greeting.* “I want the Wii for $99.99!”
Me: *Internal groan.* “There’s more detail to the sale than that, you also have to purchase these other items to—”
Customer: “—I don’t care about any of that and don’t want it, I just want the Wii for $99.99!”
Me: “I’m afraid I can’t do that. The entire detail of the sale was in the email and all the advertising.”
Customer: “I just told you I don’t care about all that. The email said the Wii was $99.99, and you need to sell it to me like that.”
Me: “I’m sorry, but that’s not how the sale works.”
Customer: “Then that’s false advertising. You are falsely advertising.”
Me: “It’s not false advertising. All the detail is there in black and white.”
Customer: “Not it’s not! It’s false advertising, and I want to see a manager!”
This, of course, was not the last time I had to call a manager over that day to deal with someone who started whining about false advertising. My manager did set her straight, though, and of course, she didn’t get a $99 Wii.
That sale was only three days long, but it was absolutely miserable. I got called names by rude customers, got b****ed at, and told myself I’d quit on the spot if they ever did another advertisement like that again. Yes, there was an occasional parent who thought it was a good deal, but mostly it was just people who didn’t know how to read.
Also, for those of you about to come in and say, “Well, I’d just buy the bundle and return all the other stuff, then keep my $99 Wii”, you can’t do that. Anything sold as a bundle/deal in my Toybox store also had to be *returned* as a bundle to keep people from doing just that.