Turn behavioral insights into actions that grow your revenue
Track every visitor interaction. Launch privacy-compliant campaigns in real time. Optimize with live outcomes.
Make the right decisions with full-fidelity behavioral data
Capture complete web and mobile traffic data, even in the most demanding regulatory conditions. Understand user journeys down to the session level, confidently attribute conversions, and uncover what truly drives your team’s results.
Turn visitors into customers in real time
Visitors read your pricing page but left? Send a follow-up email. They abandon your form? Show a personalized ad. Immediately launch targeted actions based on real-time user behavior and boost your revenue.
Keep your marketing and compliance teams happy
Better data or better compliance? Get both. Marketers uncover valuable insights while the legal and security teams rest easy, knowing that clients’ data stays protected to the highest standards, even as regulations evolve.
What you can do with Piwik PRO
Watch the Piwik PRO Analytics Suite overview (2:24)Collect reliable behavioral data to power your growth
See what drives your ROI and allocate marketing budget to campaigns that work. Capture and influence conversion opportunities as they happen while staying privacy-compliant.
Connect your stack and move the data freely
Get structured behavioral data you control – ready for dashboards, workflows, or your AI stack. Access via UI, API, or direct export, and stream it straight into your BI tools or data infrastructure.
Activate your behavioral data in real-time – ethically and compliantly
Go from insight to impact with privacy-first activation. Deliver tailored messages to specific customer segments and encourage users to complete their actions while they are live on your site.
Get complete insight into visitor behavior and conversion journeys without compliance risks
Grow faster with privacy-compliant visitor data across websites and apps. Meet the requirements of GDPR, HIPAA, and 140+ laws with behavioral insights that marketing loves and legal trusts.
What our customers say
Rawlplug, a global manufacturer of anchoring, fixing systems and power tools achieved marketing clarity with Piwik PRO.
“Since implementing Piwik PRO, nearly 100% of our online transactions can be attributed to specific sources. The consulting audit confirmed that 98-99% of our data matches accounting records, compared to just 30% accuracy with Google Analytics.”
Wojciech Telecki
Head of Digital Marketing at Rawlplug
DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.
“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”
Kay Beutling
Digital Project Manager at DKMS
Wien Energie, Austria’s largest regional energy provider, enhanced its customer engagement and loyalty with the Piwik PRO data activation module.
“We have improved our ability to communicate with our customers (…). The platform has enabled us to optimize processes, better understand customer needs, and personalize interactions. These developments significantly improve our service offerings and increase customer satisfaction.”
Susanne Dreier-Phan Quoc
Digital Customer Insights Manager at Wien Energie
Shepherd Center, a neurorehabilitation hospital from the USA increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform.
“Piwik PRO was a privacy-first analytics platform and we really appreciated it. Even without the rules established by HIPAA, we’d still be looking for a platform like Piwik PRO because (…) the practice and the philosophy around privacy mattered to us.”
Chris Walker
Director of Digital Strategy and Marketing at Shepherd Center
Bank Ochrony Środowiska (BOŚ), one of Poland’s 20 largest banks optimized its business, product and marketing strategies with insights gathered through Piwik PRO.
“Implementing Piwik PRO meant a complete shift in our approach to managing analytics. With Piwik PRO, we entered a new era of getting true value with analytics insights. Piwik PRO showed us the potential of using analytics in banking.“
Maja Kosobucka
User Experience Specialist at BOŚ
SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.
“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything“.
Gerold Brauchart
ESV Project Management at SVC
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Privacy by design in practice: How “just enough” data beats “just in case” collection
While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.
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4 ways to make your analytics HIPAA-compliant: Implementation guide
Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.
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Is Google Analytics HIPAA-compliant?
If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
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