Stephanie Hürttle, Lead Strategy and Innovation at ETH Zürich

The team at what. transformed our initial idea into a fully functional product with exceptional expertise and creativity. From translating our vision into a clear and compelling concept, to developing a modern, distinctive, and tailored design that effectively reflects the values of the AI Leadership Companion, through to implementation and a successful launch. The interdisciplinary collaboration with the various units was conducted with professionalism and marked by high quality.

Throughout the process, the team demonstrated a strong understanding of our requirements and a refined sense for both conceptual and design-specific nuances. We felt well supported, understood, and genuinely valued as a client at every stage. The result is an excellent product.

Christian Lyk, CEO at Kendris

“Our business is challenged by the increasing digital needs of our customers. what. is a strong partner that translates our requirements into lean and creative technical solutions. The team at what. guides us through the entire process from the strategy through to the technical implementation and go to market. We recommend them as a reliable partner for companies in transformation.”

Marco Barthel, Head of Marketing at Vertec

“After years of running a massive website on WordPress, we needed to serve our visitors and editors with a faster, more secure, and easily adaptable CMS. Django CMS let us do just that.”

Guido Benedini, CEO at Watchangels

“We have been manufacturing watches for years and we know our craft, but digital is where we needed help. With what. we found a digital partner who can offer business, technical and design leadership. They guide us through the product development process and together we are continuously iterating and implementing new features to build a first-class watch crowd manufacturing platform for our watch community.”

Anna Carlen, Co-founder & Managing Director, Schweizer Päckli

As a provider of personalised gift sets, we need a platform that is just as individual as our products. what. has made this possible for us: we can map our specific processes without compromise and at the same time have enormous freedom to control many things ourselves. The combination of technical expertise, flexibility and a genuine understanding of our business has enabled us to grow from one to over ten regions.

Brian Magierski, DeSci Collective Founder

“what. is a team of hands-on entrepreneurs with deep roots in the crypto space. They took care of all the practical elements to launch DeSci Collective. Also, they strategically focused on the levers with the biggest impact on community growth. We’re happy with our progress so far and becoming one of the leading voices of the Decentralised Science (DeSci) space.”

Brian Magierski, Cherubs DAO Founder

“what. is a team of driven and skilled entrepreneurs with deep roots in the crypto space. They took care of the design, branding, communication and outreach – giving us the capacity to focus on what we do best.”

Steivan Pitsch, Head of Marketing at Sonect

“Working with the team at what. has been a great experience. The lean and flexible structure of what. has helped us with our experiments with the different content strategies. Especially the influencer campaigns which brought us visibility, new conversions, and unique content.”

Flavio Pfaffhauser, Co-founder of Beekeeper

“We saved an enormous amount of time thanks to the collaboration with what. They are smart in execution and consulting, which allowed us to laser focus on what’s important. They also have a strong commercial awareness and were able to help us validate the product commercially before we invested in development. We launched a market ready app that supports our customers and recruiters needs.”

Pascal Yves Schwartz, Owner & Managing Director, benefitIMPACT AG

what. is a reliable partner for us in online marketing and web development. We particularly appreciate the personal partnership on equal terms: the team listens, understands our goals, and responds quickly to feedback. Ideas are developed together and refined through honest, constructive feedback. We also receive expert advice and valuable input on new concepts and approaches. Their high level of technical expertise, short response times, and clear focus on progress make working together efficient – and really enjoyable.

Fabian Kleinschnitz, Co-Managing Director, bodendesign kleinschnitz

With what we consider to be a substantial monthly Google Ads budget, we realised that we needed professional help due to the increasing complexity. An audit carried out by what. convinced us of their work and expertise. In the course of this, it became clear that we also needed to revamp our website, as it was simply no longer up to date. In what., we found a strong partner who guided and helped us to truly showcase our high-quality work in digital form. Thank you very much – the whole team is delighted with the new website, and we have received very positive feedback from all sides!

Daniel Lauber, Head of Marketing/Sales, Netree AG

For the successor solution to one of our products, we needed new branding and a website in just three weeks. what. supported us throughout the entire process, from consulting and conception to implementation, and delivered on our requirements on time and with the quality we wanted, despite the ambitious timeline. Thank you to the entire team for the great collaboration – we’re already looking forward to continuing the project.

Daniel Steiner, Head of Operations, Medidor

In our ongoing support of our Shopify shops, we have found what. to be a reliable, pragmatic partner. Support issues are resolved quickly with clear explanations, and decisions – such as those relating to pricing logic or SEO measures – are prepared transparently. This ensures greater security and less operational friction internally.

Management, resQshock GmbH

With what. we have a strong partner who provides reliable and competent advice on marketing measures and implements them. We also received excellent advice on how to digitally map our strategy as part of a strategy adjustment. We look forward to the next steps. I have been working successfully with Pascal in particular for over 7 years and can highly recommend working with him and his team!

Michael Teufel, Senior Manager, Anaplan

“With what.’s help, we filled the gaps in our DACH sales process. They are an expert growth hacking agency in Zurich with proven expertise in go-to market strategies and digital sales. They helped us to accelerate our transformation towards a modern sales approach.”

Markus Lehmann, CEO at Filabe of Switzerland AG

“what. is the leading growth and development firm. They do more than simply consult. They execute. From the beginning, they believed in us, seeing the potential of our business. It’s thanks to their extensive, quality team, and data-driven methods that we’ve made such an impact. We’re growing together through a process of continuous reinvention.”

App User, AMELI ZURICH SWITZERLAND

“We use this app on a daily basis. It’s incredibly straightforward and has a great interface. The team was very supportive to set everything up and they are always open for feedback and questions. Totally recommend!”

Dr. René Boucsein, Co-founder Echo

“We love the collaboration with what. we see them as our trusted partners who make things happen, they go above and beyond to set new limits of what we can do.”

Martin Meyer, Head of the Global Wealth Management Innovation Lab at UBS

“We worked with what., because we appreciate a lean, tight-knit collaboration with a partner capable of improving the digital donor journey. They delivered rapidly, managing to navigate our corporate environment and keep all stakeholders involved.”