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Our Two-Step Plan

We’re driven by a deeper purpose: to do the most good we can.

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Turning success into impact

At Canva, we have a simple yet ambitious Two-Step Plan: (1) Build one of the world’s most valuable companies, and (2) Do the most good we can.

Step One is about creating value by empowering the world to design. Step Two is about using our success to drive positive change – whether it’s through free access for nonprofits and schools, volunteering, or partnering with organizations tackling the world’s biggest challenges.

From the beginning, we’ve believed that success and impact go hand in hand. The more we grow, the more good we can do – and that’s what drives everything we build.

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Our commitment to positive impact

Impact so far

$2.5B

in product value donated to students, teachers, and nonprofits

935K+

nonprofits have free access to Canva Pro

$150M

committed to eradicating extreme poverty in Malawi

13M+

trees planted through One Print, One Tree

Focus areas

We focus our efforts across four key areas where we believe we can make the greatest difference. Each of these areas helps shape the future we’re working toward.

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Securing basic human needs

Since 2021, we've partnered with GiveDirectly to deliver direct cash transfers to people living in extreme poverty.

By putting the choice into the hands of each person, people have the freedom and the dignity to invest in whatever is most impactful for their circumstances. Early research has shown 90%(opens in a new tab or window) of recipients rose above the extreme poverty line three months post-transfer.

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Our 2025 Impact Wrap

When you create with Canva, you’re also helping to create positive change through our Two-Step Plan. None of this would be possible without you, our community. Learn more about how you make this work possible in our 2025 Impact Wrap.

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Thank you to our community

Thank you to each and every one of you for being part of the Canva community. Our mission ‘to do the most good’ is only possible because of you, and we hope we continue to make you proud as we turn success into lasting impact, together.

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