Market research / Industry analysis / Advisory services

Strengthening decision-making by leaders at enterprise organizations on cybersecurity posture and resilience.

Capabilities.

Gather data from markets of interest to gauge trends and changing preferences, both to inform your product roadmap and educate decision-makers and influencers in the organizations you want to work with.

We prepare thoughtful, in-depth reports for you to share with your prospects and customers that state a case, explore survey data (and its implications), and impact decision-making processes in organizations.

We collaborate with your team to present conversational webinars and podcasts on the research we do together. This helps you build engagement with your prospects and customers.

Leverage the work we do together to uncover new opportunities to enable customers to achieve the outcomes they’re looking for.

The most recent feedback we received on the leads we supplied: The leads are solid – the perfect blend of the right people at the right-sized companies. All are net new contacts for us.

Work directly with senior researchers on your projects with deep experience in researching and understanding the markets you’re engaging with. Collaboration, open communication, and transparency in process are key values in how we work with clients.

We’ve been researching markets for technology vendors since 2001. This allows us to bring a long-term perspective to inform current projects and research investigations, without being confined by it.

Research projects.

These are the latest research projects we’ve delivered.

Market tracking + insights.

News – March 12, 2026

March 12 news: Managed AI services for model agnostic adoption, unified email security with shared threat signals, and new autonomous defensive AI agent for email security, among others.

News – March 11, 2026

News for today: SailPoint identity upgrades, Huntress via resellers, and Cohesity’s AI resilience strategy for enterprises, among others.

News – March 10, 2026

News for today: how AI improves cybersecurity, Okta supported in Commvault, and a heat map for NIST NICE, among others.

News – March 6, 2026

News for today: New AI agents for email security, Proof of cyber insurability via Sophos MDR, and Disruption of the Tycoon 2FA MFA-bypass phishing service, among others.

News – March 4, 2026

News for today: comprehensive visibility and control into AI usage across heterogeneous environments, shared workstation access no longer a problem in healthcare organizations with Netskope and Imprivata, and unified retainer model for incident response from LevelBlue, among others.

Contact Osterman.