AI Trust Segments; Shoppers Want AI's Help, Not Its Control; Gen Z's Discount Brand Surge; World Cup Sponsors: Recall vs. Belief
The Harris Poll
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The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.
- This World Breastfeeding Week, it's a good moment to ask: are we actually supporting mothers, or just celebrating them? Our research highlights the gaps in support: theharrispoll.com/articles/breas… #WorldBreastfeedingWeek #WBW2026 #BreastfeedingSupport
- Cannes Recap, Why People Are Choosing Pets Over Kids, Sport Sponsorship Insights, and Understanding Brand Equity
- Inside Our Cannes Research; The Algorithmic Aisle; Everyone Uses AI, Nobody Trusts It; Axios 100: The AI Culture Wars
- A brand can be trusted today and still lose relevance tomorrow. New research from HarrisQuest maps 245+ U.S. brands on the Trust–Relevance matrix to show where they stand and where risks are emerging. Find out where your brand stands ⬇️
