Subtotal

@Subtotal

The Gold Standard in Retail Account Linking.

New York City

Joined November 2023

Pinned
Subtotal
@Subtotal
Aug 19, 2025
Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.
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Subtotal
@Subtotal
Aug 7
Your most loyal retail customer looks like a stranger to your loyalty program. DTC purchases flow in automatically. Retail purchases don't — unless someone's manually reconciling receipts. Subtotal fixes the input: link the account, get verified purchase data, straight into the
Subtotal
@Subtotal
Aug 5
Shoppers can now link their Dick's Sporting Goods accounts on Subtotal. That means brands finally get visibility into what their customers are buying at Dick's, straight from the source.
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Subtotal
@Subtotal
Jul 28
Welcome to the team, Lizzy Young! 🎉 Subtotal is building something that didn't exist a few years ago. At a company our size, awareness is everything. Nobody can buy what they've never heard of, and in a new category, hearing about it is only useful if the explanation lands.
Subtotal
@Subtotal
Jul 27
Shoppers can now link their Costco accounts on Subtotal. That means brands finally get visibility into what their customers are buying at Costco, straight from the source.
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