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Simplicity Group
@SimplicityWeb3
Simplicity Group is a research-driven digital asset GTM and tokenomics consultancy, est. in 2022.
Joined August 2022
Cold email replies average 3.43%. Campaigns built on buying signals report 15 to 25%, and the gap is targeting rather than copy. So which signals are worth watching, and how do you route them before they decay?
ArticleGTM Engineering: Signals That Actually Move The Needle & RoutingThe average cold email garners a 3.43% reply rate, according to Instantly's 2026 benchmark report, and Backlinko's study of 12 million outreach emails found that only 8.5% received any reply at all....- An interesting read on the rise of gambling and its implications b our co-founder.
- A single data provider verifies an email for 55 to 70% of a B2B list. Chaining three or four in sequence takes that to 92%.
ArticleGTM Engineering: The Data LayerYour list of prospects / leads is the most important part of your GTM because it defines who you’re spending time and money on. With a bad list of leads, a signal becomes meaningless because those... - A working GTM engineering stack costs $300 to $1,500 a month. The enterprise version of the same six functions runs past $200,000 a year.
ArticleThe Tech Stack for GTM engineeringA working GTM engineering stack costs somewhere between $300 and $1,500 a month at startup scale, whilst enterprise versions of the same six functions can cost more than $200,000 a year. The gap in...
