Table of contents

1. Create and verify your Google Merchant Center account2. Install and configure a WooCommerce product feed plugin3. Submit your product feed to Google Merchant Center4. Fix any feed errors and meet Google’s requirements5. Enable Google Shopping ads (optional but helpful)6. Optimize your product listings for better visibility7. Track performance using Google Analytics and Merchant CenterBonus: Take advantage of Google’s free product listingsBest practice: Keep your feed and product data up to dateGetting started

Get the industry’s fastest WooCommerce hosting◦ 99.99% uptime
◦ Comprehensive security
◦ 24/7 support

WordPress Guide → WooCommerce → Google Products

How to get WordPress products in Google products

If you run a WooCommerce store, getting your products into Google Shopping is one of the most effective ways to increase visibility and drive more traffic. With just a few setup steps and the right plugin, your store can reach shoppers directly on Google.

Here’s how to do it, even if you’re brand new to WordPress or online marketing.

Get fast, reliable WooCommerce hosting

Power your site with the industry’s fastest web hosting built specifically for WordPress and WooCommerce

WooCommerce hosting

1. Create and verify your Google Merchant Center account

To list products on Google Shopping, you first need a Google Merchant Center account. This is where your product data will live, and it’s the hub that connects your store to Google’s shopping tools.

Start by visiting merchants.google.com and clicking “Get Started.”
Sign in using your Google account. You’ll be asked for your business name, country, and website URL. Make sure your website URL matches your WooCommerce store exactly, including https if your site uses SSL.
Verify your website ownership. Google gives you a few different ways to do this. The easiest method for most WordPress users is to add a meta tag. You can copy the tag provided by Google and paste it into your site using an SEO plugin like Yoast or Rank Math. Alternatively, if you’re comfortable with file uploads, you can upload an HTML verification file to your root directory via FTP.

Once your website is verified, you’ll be asked to complete some final business info like customer service contact details and shipping settings. You can choose to link your account to Google Ads at this stage, which isn’t required but is useful if you want to run Shopping ads later.

2. Install and configure a WooCommerce product feed plugin

Your Google Merchant Center needs a product feed—basically a file that contains all your WooCommerce product data in a format Google can understand. WordPress doesn’t generate this automatically, so you’ll need a plugin.

There are several popular WooCommerce plugins that generate Google product feeds. Some of the most trusted options are:

Google for WooCommerce (official plugin from WooCommerce)
Product Feed PRO for WooCommerce
WooCommerce Product Feed Manager

Install the plugin:

Go to Plugins > Add New in your WordPress dashboard.
Search for the plugin name.
Click Install Now and then Activate once it’s installed.

After activation, you’ll usually see a new menu item or settings area for the plugin:

Create a new product feed and choose the right format (Google typically uses XML or TXT).
Map your WooCommerce product fields to Google’s required attributes. For example, WooCommerce’s “Product Name” maps to Google’s “title,” and “Product Description” maps to “description.”
Select product categories. It’s best to use Google’s official product category taxonomy to make sure your products are classified correctly. Some plugins offer automatic suggestions for these.

Once that’s all set, you can generate the feed. The plugin will create a product feed URL—keep that handy for the next step.

3. Submit your product feed to Google Merchant Center

Now that your feed is ready, you’ll need to tell Google Merchant Center where to find it. This allows Google to fetch your product data regularly and keep listings up to date.

In your Merchant Center account, go to Products > Feeds, then click the plus (+) button to create a new feed.
Choose your country and language, then name the feed something like “WooCommerce Products.”
For the input method, choose Scheduled Fetch. This option lets you paste the URL generated by your plugin so Google can download the latest version of your feed on a regular schedule.
Enter the feed name again, paste the feed URL, and set the fetch frequency to daily. This ensures that Google always has the most current version of your product catalog.
Click Create Feed to finish. Google will fetch the data and start processing your products.

4. Fix any feed errors and meet Google’s requirements

Once your feed is submitted, it might take a few hours (sometimes up to 24) for Google to process it. During this time, Google checks for errors and warnings that could prevent your products from being listed.

Go to the Diagnostics tab in Merchant Center to view any issues. Common problems include:

Missing GTIN (Global Trade Item Number): If your product has a barcode, you should add its GTIN to the product settings in WooCommerce. This helps Google uniquely identify your product.
Low-quality or missing images: Make sure every product has a high-quality image with a white or clean background. The image should be at least 100×100 pixels and not contain watermarks or promotional text.
Mismatched pricing or availability: Google checks that the prices and stock status in your feed match what’s on your actual site. If they don’t, your product may be disapproved.
Policy violations: Google prohibits certain products (like weapons, adult content, or counterfeit goods) and requires that your store follow its return and refund policies.

Fix these issues in WooCommerce or your feed plugin settings, then regenerate the feed and let Google reprocess it.

5. Enable Google Shopping ads (optional but helpful)

Once your products are approved in Merchant Center, you can start running Shopping ads to show them at the top of Google search results.

To do this:

Go to Google Ads and create a new campaign.
Choose the Sales goal, then select Shopping as the campaign type.
Link your Merchant Center account if you haven’t already, then choose your country and set a daily budget.

You’ll set your bidding strategy (manual CPC or Smart Bidding), select which products to advertise, and define your target locations and audiences. Shopping ads don’t require custom ad copy. Google uses your product title, image, and price directly from your feed.

Once your campaign is live, monitor clicks, conversions, and costs to fine-tune your ads over time.

6. Optimize your product listings for better visibility

Even if you don’t use paid ads, optimizing your product data helps your items perform better in free listings.

Use clear and descriptive product titles that include keywords shoppers might search for. For example, instead of just “Running Shoes,” use “Men’s Waterproof Trail Running Shoes – Black, Size 10.”
Write detailed product descriptions that highlight benefits, features, and use cases. Mention materials, sizes, compatibility, or anything else that might help someone decide to buy.
Make sure you include all product variants (like size or color) so shoppers can see exactly what you offer. If your feed plugin supports schema markup, enable it—this helps Google better understand and display your products.

7. Track performance using Google Analytics and Merchant Center

Once your products are live, tracking how they perform helps you improve what’s working and fix what’s not.

In Merchant Center, the Performance section shows impressions, clicks, and click-through rate for your products. This can help you identify top-performing products or listings that need attention.

You can also use UTM parameters in your feed plugin to tag Shopping traffic. This lets you track traffic from Google Shopping directly inside Google Analytics, under Acquisition > Campaigns.

Over time, these insights help you tweak your titles, images, and descriptions to improve results.

Bonus: Take advantage of Google’s free product listings

Not every product needs an ad budget to be seen. Google now supports free product listings, which show up in the “Shopping” tab and sometimes in image search or regular results.

To enable this:

Go to your Merchant Center account.
Go to Growth > Manage programs and look for Surfaces across Google. Enable it by following the steps.

As long as your product feed meets all requirements and your products aren’t disapproved, they’ll be eligible for free visibility.

Free listings are a great way to get more exposure without spending anything. They’re especially useful for small shops or new stores.

Best practice: Keep your feed and product data up to date

To stay listed in Google Shopping, your product info needs to stay accurate. If you update prices, stock, or descriptions in WooCommerce, those changes should automatically reflect in your product feed.

Most feed plugins let you schedule automatic updates, usually once a day. Make sure this is turned on so you don’t have to manually refresh your feed. You can confirm this by checking the scheduled fetch settings in Google Merchant Center.

Also, keep an eye on the Diagnostics tab regularly. Google will alert you if anything goes out of sync or if new issues arise.

Troubleshooting common problems with feeds or plugins

If your products aren’t showing up, or your feed isn’t updating correctly, there are a few things to check.

Feed not updating: Go back to your plugin settings and make sure automatic feed generation is enabled. Also, check that your scheduled fetch in Merchant Center is pulling the feed daily.
Disapproved products: Check the Diagnostics tab in Merchant Center and review the exact reason. Often it’s a missing field or policy issue.
Plugin conflicts: If your feed plugin isn’t working as expected, try disabling other plugins temporarily. Sometimes SEO or caching plugins can interfere.
Missing data: Make sure every product has a title, price, description, image, and availability status.

Next steps for getting WordPress products in Google products

Connecting your WooCommerce store to Google Shopping is a powerful way to increase visibility and reach ready-to-buy customers.

Start by creating your Merchant Center account and setting up a product feed plugin. Once your products are synced, optimize your listings, monitor performance, and explore paid or free listing opportunities.

Ready to upgrade your WooCommerce experience? Professional hosting improves speeds, security, and reliability for a website and a brand that people find engaging and trustworthy. Liquid Web’s WooCommerce hosting options configure business-class servers and support plans specifically for WordPress websites.

Don’t want to deal with server management and maintenance? Let our experts deal with server management and maintenance. Our fully managed hosting for WordPress is the best in the industry. Our team are not only server IT experts, but WordPress hosting experts as well. Your server couldn’t be in better hands.

Click through below to explore all of our WooCommerce hosting options, or chat with a WordPress expert right now to get answers and advice.