Our Story
Iterable’s core purpose has always revolved around people—enriching the relationships between consumers and brands, empowering the marketers who create experiences, and uniting a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue to guide us along our journey.
Our Vision
“Iterable connects people with products that bring them joy.”
Authenticity, connection, and joy—the key components of a memorable experience. Since our founding, these are the pillars upon which we’ve developed our platform. Our services enable marketers to put their authentic selves into their work and build meaningful relationships with each and every one of their customers. These are the connections that foster joy.
Leadership Team
Sam Allen
Joined Iterable in 2025. Previously served as EVP & Global COO at Tableau and as COO & GM at Salesforce.org, where he helped scale multi-billion-dollar businesses and led global operations, GTM strategy, and M&A. Brings over 30 years of experience driving transformation and growth across enterprise software, with a track record of building high-performing teams and delivering results at scale. MBA from the Wharton School and BA from the University of Missouri.
Andrew Boni
Co-founded Iterable in 2013, and has served as CEO between 2021 and 2025. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. Graduated with a B.S. in Computer Science from Boston College.
Priya Gill
Chief Marketing Officer
Joined Iterable in 2025. Previously, Head of Marketing at SurveyMonkey, leading global brand, performance, content, and go-to-market strategy. 15+ years as a marketing leader driving growth and product innovation for leading B2B SaaS companies, including Box. BS in Computer Engineering from UC Irvine; MBA from UCLA.
Nick Beil
Chief Product Officer
Joined Iterable in 2025. Previously, CTO of Tableau at Salesforce, leading AI-native analytics strategy and execution. Earlier, SVP and GM of Tableau Next, driving product innovation and go-to-market. Co-founder and President of Narrative Science, acquired by Salesforce in 2021. BS in Business Finance from the University of Missouri–Columbia.
Samya DasSarma
Chief Technology Officer
Joined Iterable in 2024. Previously Vice President of Engineering at Box. 25 years of experience in software development and leadership with Medallia, Twitter and Juniper Networks. Bachelors in Computer Science and Engineering from Indian Institute of Technology, Guwahati.
Doug Adamic
Chief Revenue Officer
Joined Iterable in 2024. Previously served as CRO at Brex for 2 years, following a 16-year tenure at SAP Concur, where he held the CRO position and various sales leadership roles. Extensive experience in revenue operations and sales strategy in the B2B SaaS industry. BS in Finance and Economics from Babson College.
Jim Bartolomea
Chief People and Culture Officer
Joined Iterable in 2025. Previously SVP, Global Head of People, Legal, and Places at ClickUp. 20+ years leading People teams and driving strategy with ServiceNow, Mitek Systems, and Qualcomm. BS from Penn State University and Strategic Human Resources Certification from Cornell.
Victor Rago
Chief Financial Officer
Joined Iterable in 2025. Brings over 25 years of global finance leadership across high-growth enterprise software, including senior roles at Celonis, Oracle, and HP. Most recently served as SVP of Finance at Celonis, where he led corporate FP&A and global finance strategy. MBA from UC Berkeley Haas and BA from UC Davis.
Vasu Kohli
Chief Information Security Officer
Joined Iterable in 2020, and has served as CISO since 2022. Before Iterable, led risk management and compliance as Sr. Director, Information Security, and GRC Leader, at Palo Alto Networks. Over 15 years of experience in security, risk management, and information technology. BS in Mathematics from San Jose State University.
Chris Cheng
General Counsel
Joined Iterable in 2024. Previously General Counsel at Nomad Health, with senior legal roles at Zoom, Uber, Upwork, and eBay. Brings 20+ years of experience advising high-growth tech companies on corporate governance, compliance, and commercial strategy. JD from UC Law San Francisco and BS in Electrical Engineering from Columbia University.
Daniel Karen
SVP, Customer Success
Joined Iterable in 2024. Previously served as SVP of Global Customer Success at project44, following an 8-year tenure at Sprinklr in CS leadership positions. Earlier career includes roles at Golin, Vitrue, and Oracle. Proven track record of scaling customer success operations and driving retention in high-growth SaaS environments. BS in Journalism and Public Relations from The University of Kansas.
Our Core Values
Run As One
We run as one by anchoring our work in shared company outcomes, as laid out in the V2MOMs, clearly defining the end state before executing, and committing to decisions once they are made. This allows us to move quickly, operate independently, and scale without friction.
- Company > Team > Self
- Clarify the End State
- Trust the Call
Be An Owner
We embrace accountability. We act like owners, not employees, because that is what we are. We take responsibility for the company’s success as a whole, not just our individual roles. We win and fail (and learn) together. We exercise judgment, caring deeply about outcomes and making decisions as if the business were our own.
- Own The Outcome, Not Just The Task
- See It, Fix It
- Spend Like It’s Yours
Transparency
We build unbreakable trust by choosing clear communication over comfortable silence. We share our work early, own our mistakes, and have the courage to challenge one another directly with empathy.
- Share Early and Often
- Integrity Over Image
- Challenge Directly, Care Personally
Growth Mindset
We push beyond comfort zones—stretching, iterating, and learning faster than the challenges we face. Complacency is never an option. We question the status quo, extract lessons from every outcome, and adapt with humility and purpose. We know that leadership means modeling growth, not just expecting it.
- Challenge the Status Quo
- Lead through Learning
- Seek the Stretch
Discover What Makes Iterable a Best Place to Work
We believe contributions aren’t bound by location. Employees from all over the world have helped foster an inclusive remote work culture. Together, we’ve been building the operations, processes, and supporting structures that ensure our remote teams are empowered to thrive in the same collaborative and visible team environments as our physical office locations. Read more from our remote employees in this blog post.
Offices
San Francisco, CA
201 Spear Street, Suite 1050
San Francisco, CA 94105
Denver, CO
1700 N Broadway, Suite 1220
Denver, CO 80290
London, UK
106-114 Borough High Street
London, SE1 1LB
Lisbon, Portugal
Monday – Praça Marquês de Pombal, 2
1250-161 Lisbon
Sydney, NSW
The Commons, 388 George St.
Sydney, NSW 2000
