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We bring society into the C-Suite, turning global market intelligence and cultural insights into your strategic advantage.

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Years of trusted insights and proven methodology. Driving innovation and industry leadership since 1956.

40M

Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

67K+

Media mentions last year, showcasing data that drives meaningful conversations across industries and thought leadership.

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

Gen Z’s Evolving Relationship with TikTok

TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
The Age of Dissonance

Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
America’s Great Wealth Transfer

Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
The Joy Rematch

Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
From Staff To Storytellers

Work culture has become public culture: are employees a brand’s most trusted storytellers?

Who We Are

The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We are continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

Gen Z is turning their backs on social media except for this one app – and they don’t necessarily trust it

Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.

Erin Keller The Independent March 18, 2026
Poll: Hispanic voters in Texas focus on costs — and want pols to hear them

Findings from a survey for TelevisaUnivision by The Harris Poll.

Margaret Talev Axios March 6, 2026
Survey: 1 in 3 young adults bet on sports before turning 21

Findings from a Harris Poll survey on behalf of the National Council on Problem Gambling.

David Purdum ESPN March 2, 2026
Two-thirds of Gen Z say they rely on self-taught skills to find a job

In a dire market, many workers may be banking on skills they teach themselves.

Eve Upton-Clark Fast Company March 1, 2026
Tinder says Gen Z still believes in true love—they just want a soft launch first

Gen Z still believes in love, according to a new Tinder x Harris Poll white paper.

Eve Upton-Clark Fast Company February 25, 2026
Why people are buying iPods again

Apple’s retired MP3 players are seeing a nostalgic resurgence.

Sami Sparber Axios February 21, 2026
The big red flag working parents look for in a job

Despite growing demand, childcare benefits remain scarce in many workplaces.

Pavithra Mohan Fast Company February 19, 2026
Harris Poll Finds ‘Opting Out’ Of The Economy Has Become A Movement

New Harris Poll research finds that Americans are “opting out” of the economy in 2026.

Richard Whitman MediaPost February 17, 2026
Most CIOs regret AI vendor, platform decisions: report

CIOs are grappling with major challenges around AI adoption.

Makenzie Holland CIO Dive February 12, 2026