Apify reposted this
We used Clay + Claude Code + Apify to launch a multi-channel outbound system that self-improves over time. Here's the actual process Alex Fine🌲 and Understory built for us: Step 1: They fed 569 demo call transcripts into Claude Code via the Fireflies API to extract competitive signal: which tools kept coming up, what specific language frustrated prospects used, what objections stalled deals, and what made someone stay on the call. Step 2: Claude analyzed all 569 calls and built a competitor displacement map. Nine competitors ranked by how often they appeared and how dissatisfied those prospects actually were, based on the exact words they used. Step 3: Every transcript, intake form, strategy session, and past campaign result got indexed into a structured knowledge base. It updates automatically every time a new call comes in. The system gets smarter with every interaction. Step 4: They connected Apify directly into Claude Code via MCP. Claude identified the right actor, pulled unique data on decision-makers at companies actively using those high-displacement competitor tools, and pushed 9,000+ contacts to a webhook automatically. Absolutely no manual list building. Step 5: That webhook dropped everything straight into Clay. They enriched, validated, and segmented by firmographic signals and intent data. Step 6: They wrote the copy based on everything the knowledge base surfaced. Messaging built around the exact language our target prospects use when they're unhappy with a competitor. Every version synced live to Google Docs via the Google MCP so we could see and edit in real time. Step 7: Campaigns launched via Instantly for email and HeyReach for LinkedIn. Every reply, positive, negative, or neutral, gets analyzed and fed back into the knowledge base. Every LinkedIn response. Every new demo call that books. Claude re-analyzes what resonated, what didn't, and why. The brief updates automatically. The next campaign starts with sharper targeting, better messaging, and fresher signal than the one before it. Campaign 2 starts smarter than Campaign 1. Campaign 3 smarter than Campaign 2. The results already prove it! Most agencies finish a campaign and start the next one from scratch. The Understory guys built us a GTM system that gets better every run. Can't wait to see what they do us next! Keep building.