Knowledge Center Blog Similarweb Home Give Us Feedback
Similarweb Academy
Master digital intelligence, win your market.
 
 
 
 
 
Web Intelligence Onboarding: Your First 5 Steps
Learn how to get started with Web Intelligence in 5 quick steps! From setting up your Homepage to building dashboards, so you can explore your market with confidence and act on real-time insights.
FREE
1 Hour
Web Intelligence New user Self-paced Walkthrough Simulations
Discover what powers Similarweb
In just a 2 minutes, learn how our unique blend of digital data sources fuels the insights you rely on, so you can explore your market with confidence, explain our value to stakeholders, and make smarter, faster decisions!
FREE
2 min
Similarweb Data New user Video
Benchmarking Against Competitors With Web Intelligence
Learn how to benchmark your digital performance, understand your market, and start your journey to win the competition.
FREE
10 min
Web Intelligence Competitor Analysis Self-paced Walkthrough Simulations
Prospecting with Sales Intelligence
Learn how to find and prioritize high-potential prospects using Similarweb. Discover how to build smarter lead lists and focus your outreach where it matters most.
FREE
20 min
Sales Intelligence Prospecting New user Self-paced Walkthrough Simulations
Reveal your competitors' online marketing strategies With Web Intelligence
Learn how to identify your top competitors, uncover their digital strategies, and track their performance—so you can stay ahead, respond to market shifts, and make smarter, data-driven decisions.
FREE
15 min
Web Intelligence Competitor Analysis Self-paced Walkthrough Simulations
Admin Set Up
Set up Sales Intelligence like a pro. This course walks you through the admin essentials—configuring your workspace, managing user access, and customizing settings—so your team can hit the ground running with the insights that drive smarter selling.
FREE
15 min
Sales Intelligence Admin Self-paced
Find keyword opportunities With Web Intelligence
Learn what your audience is really searching for, identify keyword gaps, and analyze who’s winning in search, so you can create content that ranks, reach high-intent users, and build smarter SEO strategies.
FREE
15 min
SEO Web Intelligence Self-paced Walkthrough Simulations
Account Monitoring With Sales Intelligence
Learn how to use Similarweb to stay ahead of changes in your accounts and deepen customer relationships with insights that matter. Discover how to track key digital signals, monitor competitor movements, and uncover growth opportunities—so you’re always ready to add value, reduce churn, and identify upsell potential.
FREE
20 min
Sales Intelligence Account Monitoring Self-paced Walkthrough Simulations
Understanding Rank Tracking for SEO with Similarweb
Learn how to track and evaluate keyword performance, monitor competitors, and identify ranking opportunities to uncover growth potential and gain a competitive edge.
FREE
15 min
SEO Web Intelligence New user Walkthrough Simulations
Seeing the Full Picture: Google Analytics vs. Similarweb
Learn how Google Analytics and Similarweb work differently, and why using them together gives you the full picture to benchmark performance, validate strategy, and make smarter decisions.
FREE
2 min
Similarweb Data Video
How to Identify and Analyze Market Opportunities
Learn how to identify and evaluate market opportunities, analyze performance, and uncover growth potential to gain a competitive edge.
FREE
10 min
Web Intelligence Market Research Self-paced Walkthrough Simulations
Understanding Backlink Analysis for SEO with Similarweb
Learn how to analyze backlink profiles, evaluate link quality, and monitor competitors to uncover opportunities, mitigate risks, and strengthen your SEO performance.
FREE
15 min
SEO Self-paced Walkthrough Simulations
CRM Integration
Connect Similarweb to your CRM to bring powerful digital insights into your sales flow. Learn how to sync data, boost adoption, and give your team the context they need, where they need it.
FREE
15 min
Sales Intelligence Admin Self-paced
How to Analyze Trends with Similarweb’s Demand Analysis
Learn how to uncover rising consumer demand, size market opportunities, and spot the trends that will shape tomorrow - so you can stay ahead, make smarter decisions, and fuel your business growth.
FREE
10 min
Web Intelligence Market Research Self-paced Walkthrough Simulations
API Documentation
Unlock the power of the Sales Intelligence API. This course guides admins through the essentials of API access, setup, and integration—so you can automate workflows, connect systems, and deliver insights at scale.
FREE
5 min
Sales Intelligence Admin Self-paced
Prepare For a Meeting With Sales Intelligence
Learn how to use Similarweb to confidently walk into any sales meeting with insights that matter. Discover how to research your prospect’s digital performance, uncover relevant talking points, and tailor your pitch to their business priorities.
FREE
20 min
Sales Intelligence New user Prepare For a Meeting Self-paced Walkthrough Simulations
SEO Basics for Beginners
Learn everything you need to know to get started with search engine optimization (SEO). This training series is hosted by Gerald Murphy, SEO expert with over ten years of experience in the industry. FREE
FREE
SEO Web Intelligence New user
Sales Intelligence
Unlock the full potential of Similarweb Sales Intelligence with our training program. Learn how to find and qualify leads faster, personalize your outreach with actionable insights, and stay ahead of the competition with real-time signals.
Web Intelligence
Unlock the full potential of Similarweb Web Intelligence with our training program. Learn how to analyze competitors, benchmark your digital performance, and uncover market trends, using Similarweb’s powerful data to make smarter, faster business decisions.
Similarweb Data
Unlock the full potential of Similarweb Data!
Becoming a
Sales Intelligence Admin
Learn how to configure your workspace, connect your CRM, and manage users—so your sellers get the right insights at the right time. Set the foundation for smarter prospecting, faster adoption, and greater impact across your sales org.
FREE
3 Courses
Sales Intelligence
CRM Integration
Connect Similarweb to your CRM to bring powerful digital insights into your sales flow. Learn how to sync data, boost adoption, and give your team the context they need, where they need it.
FREE
15 min
Sales Intelligence Admin Self-paced
Admin Set Up
Set up Sales Intelligence like a pro. This course walks you through the admin essentials—configuring your workspace, managing user access, and customizing settings—so your team can hit the ground running with the insights that drive smarter selling.
FREE
15 min
Sales Intelligence Admin Self-paced
API Documentation
Unlock the power of the Sales Intelligence API. This course guides admins through the essentials of API access, setup, and integration—so you can automate workflows, connect systems, and deliver insights at scale.
FREE
5 min
Sales Intelligence Admin Self-paced