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Happi

About

Happi creates CBD and THC-infused beverages crafted to help cannabis-curious women explore cannabis with confidence. Their mission blends education, wellness, and community—making cannabis more approachable through flavor-forward drinks and stigma-free storytelling.

Objective

Happi partnered with Circa to clarify their brand positioning, strengthen their visual identity, and build a cohesive packaging and digital system. The goal was to elevate brand authority, increase consumer trust, and create a scalable foundation for future growth.
Brand Guide · Brand Messaging · Brand Positioning · Content Strategy · Design · Design Production · Graphic Design · Logo Design · Marketing Strategy · Search Engine Optimization · UI/UX · User Flow · Web Design · Website Development
Image

Empowering a new generation of cannabis-curious consumers

Mood board/collage showing Happi branding, including cans, website designs, a community photo gallery of users, and line-art illustrations of faces.
Happi website mockup displayed on a laptop and a phone, showing three sparkling cannabis drink flavors: Pomegranate Hibiscus, Lemon Elderflower, and Raspberry Honeysuckle.

A cohesive identity for a fast-emerging category

Large outdoor billboard advertisement for Happi seltzer on a sunny day, featuring the slogan 'DON'T WORRY. DRINK HAPPI.'

Packaging and messaging designed to educate and destigmatize

Branding collage for Happi THC and CBD seltzer, showing cans, website mockups, the slogan 'YOU DO YOU,' and a delivery icon.

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Work with Circa