What is Formo?
Formo makes analytics simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. Understand who your users are, where they come from, and what they do onchain.Data is the lifeblood of any business. It helps you understand your customers, make impactful decisions, and drive growth. Without data, you’re lost in a dark forest.
Next Steps
Get started for free
Sign up and create your workspace.
Install Formo
Install Formo on your website and app.
Success!
Explore the How-To Guides to get the most out of Formo.
Open the Overview page. You’ll see key metrics like total sessions, unique wallets, and transaction count.
Click Activity in the sidebar to see your event feed, broken down by event type, country, device, and referrer source.
Click Users to browse connected wallets with their lifecycle stage, net worth, labels, and activity history.
Build a Funnel: Track conversion rates from landing page to first transaction.
Measure Retention: Understand which cohorts stick around and why.
Ask AI: Ask questions like “Why did swap volume drop 20% yesterday?”
Set Up Alerts: Get notified when high-value users and key events happen.
Use Explore to write custom SQL queries against your raw events data.
Key Features
Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:- 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
- 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
- 🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
- 📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.
Wallet Intelligence
Identify and activate your high-value users with unified user profiles:- 🕵️♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
- 👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
- 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.
Token Gated Forms
Launch waitlists, forms, and surveys for your community:- 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
- ✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
- 🎨 Template library. Choose from a variety of form templates or build your own.
Privacy Friendly
Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.- We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
- The data we collect belongs to you. We don’t share the data with third parties.
| Data point | Formo | Google Analytics 4 | Plausible | Umami |
|---|---|---|---|---|
| IP address stored | No | Yes (anonymized) | No | No |
| Device fingerprinting | No | Yes | No | No |
| Third-party cookies | No | Yes | No | No |
| Full user-agent stored | Yes | Yes | No | Yes |
| Cross-site tracking | No | Yes | No | No |
| Requires cookie consent banner | No | Yes (in EU) | No | No |
| GDPR-compliant by default | Yes | No (requires configuration) | Yes | Yes |
| Open source SDK | Yes | No | Yes | Yes |
| Self-hostable | No | No | Yes | Yes |
| Blockchain-native analytics | Yes | No | No | No |
Open Source
The Formo SDK is fully open source. Contributions are welcome!FAQ
How is Formo different from Google Analytics for crypto apps?
How is Formo different from Google Analytics for crypto apps?
Formo is purpose-built for onchain apps. Unlike Google Analytics, Formo natively tracks wallet connections, transactions, and signatures alongside traditional web analytics like pageviews and sessions. It also provides onchain attribution, wallet intelligence, and token-gated forms — features that general-purpose analytics tools don’t offer.
Does Formo work with Solana, or only EVM chains?
Does Formo work with Solana, or only EVM chains?
Formo supports both EVM and Solana. See the full list of supported chains.
Is Formo GDPR-compliant? Do I need a cookie consent banner?
Is Formo GDPR-compliant? Do I need a cookie consent banner?
What does Formo track automatically without any custom code?
What does Formo track automatically without any custom code?
After installing the SDK, Formo automatically tracks pageviews, sessions, referrer sources, UTM parameters, wallet connections, disconnections, chain switches, transactions, and signatures. See events for the full list.
How much does Formo cost?
How much does Formo cost?
Formo offers a free tier to get started. Visit Pricing for additional pricing tiers.
Which frameworks does Formo support?
Which frameworks does Formo support?
Formo works with any JavaScript framework: React, Vue, Svelte, Next.js, Remix, Astro, and vanilla JavaScript. We have optimized integration guides for wagmi and RainbowKit. See SDKs for framework-specific examples.
Can I track events from my backend?
Can I track events from my backend?
Yes. Formo provides a Server SDK for backend tracking. Use it to send custom events, identify users, or batch track historical data.
How often is my data updated?
How often is my data updated?
All data is ingested and displayed in real time.
Support
Live support
Chat with our support team
Email our founder at yos@formo.so
