How can you find out if you’re making money or just making sales?

In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors.

You’ll learn

• How one of Amazon’s metrics is somewhat misleading (and how to find the truth)
• How you can track real-world marketing (like speaking and interviews) in a dashboard
• How to find out if your best-selling book is masking problems with your other books.

If you want to stop guessing about your profitability, listen in or read the blog version. You’ll be able to invest in marketing with more certainty and become truly profitable.

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In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books.

You’ll discover

• What’s become of the morally conflicted anti-hero trope
• What readers are tired of and hungry for
• A sure-fire way to write a story that resonates for this new zeitgeist

This cultural shift puts authors in a uniquely strategic place. If you want to make an impact with your writing and bring hope and change to the world through stories, it’s your time to shine. Listen in or read the blog version to find out how.

Blog Link: https://www.authormedia.com/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich/

AuthorMedia.social link:  https://authormedia.social/c/novel-marketing/the-cultural-zeitgeist-shift-that-s-making-indie-authors-rich

YouTube Link:
https://youtu.be/zVz0pd-P3TU

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I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor.

In this week's episode of Novel Marketing, you’ll learn

• What you should look for (and ignore) when buying a laptop in 2026
• Which laptops I recommend for authors, podcasters, and PC users
• Whether the MacBook Neo is the right choice for you as an author
• Which laptop I will not recommend in 2026

Listen in or read the blog version to find out which machine is the best bang for your buck and your use cases as an author.

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Well, not on purpose. They can’t help it.

When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes.

But your cover isn’t for your friends.

It’s for strangers.

In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to help your book sell. You’ll hear how one author made his losing ads profitable without rewriting a single word of his book.

In this week’s episode you’ll learn

• What makes a cover “good”
• How you can get accurate data on what will make readers click to buy
• How much you’ll need to spend to get a cover that sells

If your ads aren’t working, it may be time to examine the elements of your cover. Listen in or read the blog version to find out how.  

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In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.

You’ll discover:

• How many reader magnets you actually need
• The surprising promotion strategy that yielded more than 500 solid subscribers
• How to create reader magnets that attract buyers, not just freebie seekers
• A tool to help you discover which reader magnets may work for you

You’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book.

Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey.

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What if you could have both for less than the cost of a couple of lattes?

In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you.

Inside this episode, you’ll discover:

• New editing tools that can help you at each stage of the editing process
• New business tools to help you create an overall strategy and analyze results
• New book promotion tools to help you connect with new readers
• And many more

Whether you’re producing an audiobook, building a fictional world, planning classroom resources, or have questions for an agent or a CPA, these tools are designed to save you time, sharpen your strategy, and give you a head start before working with real human professionals.

Listen in or read the blog version to learn more.

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Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.

They expect professional results from a hobbyist approach.

If that sounds familiar, there’s good news. You can choose the professional path.

In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast.

You’ll discover:

• How to build a sustainable author career in an era of AI
• Which marketing activities you should choose and which to ignore
• Business principles that apply to your writing career
• How to use AI to do the business tasks you dislike so you have more time for creativity and storytelling

To learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version.

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It may be your metadata.

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:

• What your book’s metadata is
• Where you can manage it (and make it most effective!)
• How to include the most effective elements and language in your metadata
• And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

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In ​this week’s episode​, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need to pay a pro or learn to format your book’s interior yourself, this conversation will give you clarity.

In this episode, you’ll discover:

• When you should format the book or reader magnet and when you should hire a pro
• How Vellum can prevent common design mistakes
• How you can update back matter, fix typos, add reader magnets as needed

​Listen to the episode​ or ​read the blog version​ to see how Vellum can save you money, time, and headache when formatting your next book or reader magnet.

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In this week’s episode, you’ll hear from a CPA who works specifically with authors, about how to handle bookkeeping and taxes with confidence. Seth Norris welcome to the Novel Marketing Podcast!

• You’ll learn:
  A simple bookkeeping rhythm that prevents tax-time chaos.
  How the IRS decides if your writing is a business or a hobby.
  The most common mistake that costs authors the most money.

Discover how to simplify your approach and how to avoid paying more taxes than you actually owe.

If you want to keep more money for advertising, marketing, or feeding your family, stop treating taxes like a deadline of doom. Instead, listen in or read the blog version.

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In this week’s episode, I ask Jerry B. Jenkins that very question. He has sold more than 73 million books, including his mega-bestselling Left Behind series, and he breaks down the habits and mindset that helped him produce quality work on deadline for decades.

You’ll discover:

• A practical way to establish a writing schedule
• The counterintuitive way to combat procrastination
• One way to silence your inner editor without eliminating it completely

If you’re ready to get out of your own way, build a sustainable writing rhythm, and finish what you start, you’ll want to hear this one.

Listen in or read the blog version to discover how you can finish your book and write better books for the rest of your writing career.

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In this week’s episode, we talk with Dale L. Roberts, an award-winning indie author and host of Self-Publishing with Dale, about how genuine networking can strengthen your career and relationships.

In this interview, you’ll discover:

• How to reframe your mindset about networking (it shouldn’t feel sleazy)
• How to follow up after conferences and events without feeling awkward
• Simple habits for remembering names and details so people feel seen and valued
• When (and how) to make introductions inside your network

If you’ve ever wondered how successful authors seem to know so many industry experts, this conversation will give you practical, real-world networking tips to help you build and facilitate mutually beneficial publishing connections.

Listen in or read the blog version to discover 12 tips to help you connect generously, authentically, and for the long haul.

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It is an overwhelming way to learn. If you have ever felt overwhelmed by everything you need to know about publishing, you know exactly what this feels like.

But what if you could cut that ten-year learning curve in half?

In our latest podcast episode, I talk with Christy Award Hall of Fame author James L. Rubart about the Five-Year Plan for Becoming a Professional Author. It’s a step-by-step training approach designed to help fiction writers build skills in the right order (without the overwhelm).

This isn’t a “shortcut” or gimmick course. It’s a craft-first path that helps writers avoid wasted years, bad habits, and out-of-order learning.

In this week’s episode, you’ll discover:

• Why most authors stall out
• How to accelerate the mastery of storytelling
• What separates “good” writers from professional-level authors in the current publishing landscape

If you’ve ever wondered whether you’re developing your craft in the smartest way possible, or where you should start, listen in or read the blog version.

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In this week’s episode, you’ll hear from The Nerdy Novelist, Jason Hamilton. We discuss which AI tools work best for your writing, your budget, and your genre.

You’ll learn

• Which tools can help expedite your research
• Which AI models help you write the best dialogue
• How open-source models can spur fresh fiction ideas and structures

To stay up to date on which models can help you with various parts of your writing and marketing (and which can’t), listen in or read the blog version to feel confident experimenting with new platforms.

• What does ChatGPT Actually Know About Your Book?
• AI Optimization for Authors
• Book Promotion in 2025: How AI Gives Authors More Time to Write
• TikTok, Iran, and AI: What Authors Need to Know Now
• The Author’s Guide to AI with Joanna Penn

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If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.

In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income.

You’ll learn

• When Substack is (and isn’t) a good fit for authors
  
  
• How to get your first 100+ subscribers 
  
  
• When and whether to monetize your Substack

If you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan.

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In this week’s episode, you’ll hear from author Paul Millerd, who created a luxury edition of his bestselling book. We dig into the strategy, psychology, risks, and rewards behind premium hardbacks and whether they make financial sense.

You’ll learn:

• How to know if your book is a good candidate for a premium edition
• What it costs to produce a premium hardcover (and what you can charge for it)
• How different readers view different price points

If you’ve ever wondered whether a premium edition could elevate your brand, thrill your readers, or create a new revenue stream, listen in or read the blog version to find out.

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In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

In this episode, you’ll learn:

• How Amazon “decides” which book recommendations to give shoppers
• Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
• How Amazon’s algorithm is changing and tips to help you adapt your strategy

If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

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Here’s the truth most authors don’t want to hear: Shopify is usually a bad deal for most authors.

In this week’s episode, you’ll learn
✅ Why Shopify sounds so good but often backfires
✅ The math behind why most authors lose money by using it
✅ Better alternatives that save time, stress, and money

Shopify is lauded as an attractive option for authors, but for most, it becomes a drain for your time and money. Before you decide on an ecommerce platform, listen in or read the blog version and find out what actually works better for authors.

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Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.

In this week’s episode, you’ll learn:

• The critical printer features authors need
• How to cut your paper use (and clutter) in half
• How to make your printer more reliable and easier to use
• The subtle trap you must avoid when purchasing a home printer

Save money, space, and sanity by getting the right printer. Read the blog version to get links to my recommendations, or listen to the podcast to make your next printer purchase a smart one.

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Now is the time to get your book on audio. But where do you even begin?

In this week’s episode, audiobook consultant Bryan Canter gives us an overview of the entire process of how ACX (Audiobook Creative Exchange) works and how to publish your book on audio without blowing your budget.

You’ll learn

• Who should (or shouldn’t) narrate your book
• How much it’s likely to cost (it might be less than you think!)
• How to get started (and who can help you!)

If you know you need an audiobook, listen in or read the blog version to learn the ACX basics, pick the right narrator, and avoid costly mistakes. Your future listeners are waiting. 🎧

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• Step #1: Identify your target reader.
• Step #2: Start growing an audience of readers like that person.
• Step #3: Launch your book.

But how do you find your Timothy? How do you grow your audience? And how do you write the kind of book they'll love?

In this week's episode, you'll hear from Josiah DeGraaf, a fantasy author and program director of the Young Writers Workshop, who did exactly that. He found his Timothy, added thousands of subscribers to his mailing list before publishing his first novel, and wrote the book his readers wanted. That strategy set him up for a wildly successful Kickstarter launch and a strong Amazon release.

In this interview, you'll discover

• How to determine who your target reader is
• Strategies to get you from 0 subscribers to 1,000+
• How to write a book that your readers feel was written just for them.

If you want to launch your book to an eager audience instead of crickets, listen in or read the blog version.

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We all type slower than we speak, and if you’re typing and creating a story at the same time, you type even slower. But what if you could regularly produce 50 words or more per minute? You’d be able to write a 120,000-word book in a 40-hour work week!

Authors who can write that fast all use dictation. So why do so many authors hesitate to use it?

If you’ve ever tried dictation and felt awkward, slow, or tangled up in the tech, you’re not alone. In this week’s episode, dictation expert Sarah Sawyer shows us the calm, practical way to ease into dictation so it feels natural and actually helps you write more.

Here’s what you’ll learn:

• Which tech tools make it easy? (Hint: You probably already have them!)
• Techniques that help synchronize your creativity, brain, and mouth
• How dictation can propel your writing and possibly save your health

Audio & Blog Versions

For authors, dictation can skyrocket writing speed. Listen in or read the blog version to find out which tools and strategies will help you master the skill and write faster.

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What if “free” didn’t kill your revenue, but primed it? In this week’s episode, we’ll dig into the permafree strategy with Dale Roberts, author of Secrets of the Permafree Book.

You’ll learn:

• Where permafree works (and where it flops)
• How to make Amazon price-match a free book
• How to determine whether the permafree strategy is working for you
• Which kinds of standalone books might benefit from being permafree

If you’ve got a strong series and a tight budget, permafree may be the fastest path from obscurity to discovery. Listen in or read the blog version to see if it will work for your book or books.

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Well, the more reviews a book has, the better it will sell and the more reviews it will get. Without the social proof of reviews, readers scroll past your book listing, algorithms ignore you, and sales flatline.

So, how do you get more book reviews?

In this week’s episode, we’ll hear from Joe Walter of Independent Book Review. You’ll learn

• Three different kinds of reviews that can help your book gain visibility
• How ratings and reviews differ (and the easiest places to get each)
• Which tools can make the process of gathering reviews more efficient

No reviews = no trust = no sales. Find out how to fix that. Listen in or read the blog version and learn to use book ratings and reviews to increase your author credibility, book visibility, and sales.

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Authors who learn to use AI find that they have more time to write better books.

In this week’s episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop.

You’ll learn

• How to prompt ChatGPT like a coworker
• The best tools for images, deep research reports, audio, and marketing tasks
• Ways to use AI that you probably haven’t considered before
• The most important AI prompting tip you will ever learn

Listen now or read the blog version to learn how AI can do tasks you hate, sharpen your author voice, and give you more time to do the creative work you wanted to do when you first started writing.

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If you accept every edit, you risk losing your voice and writing something bland. If you ignore all edits, you risk writing something sloppy that readers won’t buy. So how do you know which edits to take and which to toss?

In this week’s episode, you’ll learn:

• 7 “Bewares” to help you sort out good and bad editorial suggestions
• Whether AI or human editors are helpful or hurtful
• How to develop good tastes that guide your writing voice
  
  
  

Editing is supposed to sharpen your writing, not smother your voice. Listen in or read the blog version to find out when you should (and shouldn’t) ignore feedback.

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Yes! Announcing the 2026 Novel Marketing Conference, a live, in-person event focused on helping you market and sell more books.

The 2026 conference is packed with innovations you won’t find anywhere else:

• 100% live, interactive sessions
• A small group of writers who write in your genre
• Guidance on creating a customized plan for your upcoming year
• Excellent teaching by experts

You’ll leave the conference with a 100-page workbook full of actionable steps to grow your author platform, increase book sales, and start the year with a clear plan.

🎟️ Early bird tickets are on sale now through September 30, 2025. Prices start at just $299, and our limited number of Super Tickets are going fast, so reserve your spot today at ​NovelMarketingConference.com​.

​Listen in​ to hear more details or ​read the blog version​ to see the tentative schedule as well as photos from past conferences. 

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So how can you let young readers know about your books? Where can you connect with your readers? By meeting them in person in school classrooms!

In this week's episode, award-winning author Becca Wierwille shares how school visits became her best book marketing strategy and how you can start doing them too.

In this episode, you’ll discover:

• How to get your first (and second!) school visit
• What to include in your presentation to keep students engaged and coming back for more
• How to make it easy for school administrators to say "Yes!" to your visit

School visits are fun! Listen in or read the blog version to discover how you can connect with young readers, positively impact schools, and sell more books.

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And what if the real reason your book isn’t selling has nothing to do with your writing and everything to do with the zeitgeist?

In this week’s Novel Marketing episode, we’re ​featuring an episode of Author Update​. We unpack the massive cultural shift that's changing what readers crave. From romantasy's domination to the hunger for noble dark heroes, we explore what sells and why in the new "spirit of the age."

In this episode, you’ll discover:

• The future of books with morally gray, sword-wielding protagonists
• How Gen Z’s love for brutal heroes reveals a deeper desire
• What the shift from grimdark to noble bright means for your next story

​Listen in​ or read the ​blog version​ to dive into the vibes shaping the future of fiction.

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What marketing tactics are they using? How can I get those results too?

In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month.

Here’s a taste of what you’ll learn:

• Which tactics helped her sell 7,000 books in 8 months
• How to successfully pitch podcasts, blogs, and media outlets
• How to avoid common author mistakes that hinder sales

Whether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics.

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Yet some authors think this kind of publicity is old-fashioned. In a world dominated by social media, do we even need traditional PR anymore?

If you've ever wondered how to get your book featured in the media—or whether it's even worth trying—you won’t want to miss this episode of Novel Marketing.

In this week’s episode, you’ll hear from veteran publicist Marika Flatt from PR by the Book to talk about:

• Whether or not traditional media still matters
• The difference between earned media, paid media, and everything in between
• What mistakes to avoid when giving interviews
• The surprising way Good Morning America and Joe Rogan differ when it comes to book sales

Whether you’re ready to hire a PR firm or just want to understand how media can help spread the word about your book, listen in or read the blog version of this episode.

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After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.

Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.

In this week’s episode, you’ll learn:

• The biggest mistake authors make when creating book pages (and the easy fix!)
• The elements your book page must have to help AI and human searchers
• What your book page needs to outrank Amazon and Barnes & Noble
• The critical section most authors skip

Your book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.

https://www.authormedia.com/how-to-create-sales-optimized-book-pages-for-your-author-website/

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What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?

In ​this week’s episode​, we uncover eight warning signs your publisher might be on the brink and what you can do now to protect your rights, royalties, and your book’s future.

Tune in to learn:

• The #1 red flag that predicts publisher collapse
• What you can do to ensure your book doesn’t end up in publishing purgatory
• How you can sustain your readership and career through a publisher bankruptcy

Whether you’re with a small press or a major house, ​listen in​ or ​read the blog version​ to learn the signs of publisher bankruptcy. If you’re on alert, you can avoid some major hindrances to your career.

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One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.

But how do you do that?

I learned the hard way how not to do it.

To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and expect good results.

I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.

If you've ever wanted to get more mileage out of your content, this week's episode is for you.

You'll learn:

• How YouTube viewers behave differently from podcast listeners, and what that means for your content
• When is a good time to launch your YouTube channel
• The secret ingredients that make titles and thumbnails perform well

Whether you're launching a new YouTube channel or trying to grow an existing one, listen in or read the blog post to discover how to avoid common pitfalls and grow your audience with confidence.

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The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.

I've helped thousands of authors go from blank page to profitable launch, and in this week's episode, I'm giving you the roadmap. You'll learn my complete six-step process as well as how to avoid common pitfalls and rookie mistakes.

In this episode, you'll discover:

• The first thing you should do (even before writing chapter one)
• Which people and tools can help you polish your manuscript (and the right order to use them)
• How you can get free lifetime access to my course How to Get Published (Only in June!)

If you're serious about publishing a book that sells, this is the episode you can't afford to miss.

Listen in or read the blog version to learn how to successfully publish a book and avoid common mistakes.

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That’s because book marketing isn’t one-size-fits-all.

In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.

You’ll discover:

• Why some authors succeed with rapid release while others succeed with traditional launches
• How to identify your own ecosystem and tailor your marketing strategy accordingly
• Which types of authors complement one another best

Whether you’re struggling to gain traction or just want to work smarter, this conversation will give you clarity and direction.

Listen in or check out the blog post to find links to the Author Ecosystems quiz and other resources to help you determine where you fit in the author ecosystem. It’s a great place to start.

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If your book isn’t showing up in AI-generated recommendations, this week’s episode will tell you how you can make it happen.

Tune in to discover:

• Which of your digital assets is the most important AI optimization tool
• How to structure your website’s book pages so AI can read and understand them
• Which social media platforms AI trains on (and where your book info should be!)

Soon, there will be two types of authors: those recommended by AI and those wondering why their sales plummeted.

Don’t be left wondering why your sales took a dive! Listen in or read the blog version of this episode to help readers more easily discover your book with all the new search options they’re using.

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In this week’s episode, I reveal the suite of powerful tools I’ve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.

In this episode, you’ll discover tools to help you:

·   Get almost any book marketing question answered (by “me”)

·   Generate killer book blurbs in minutes

·   Create a professional-looking cover for your reader magnet

·   Generate a reader magnet (and other resources) for your book or topic

If you’ve ever wished for a personal assistant who works 24/7 and has more than 30 tools to advance your career, save you time, and sell your book, this episode is for you!

Listen in or read the blog version (with links!) to discover this innovative suite of tools that can streamline your work and give you more time to write.

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In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.

You’ll learn:

• Why Amazon.com links could be costing you sales
• The tools that make it easy to start earning today (and keep you compliant!)
• How to future-proof your book links

You’ve already done the work to write the book and make it available online. Now, make your book links work harder for you.

Listen in or check out the blog version (with all the links) to find your roadmap to universal book links.

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Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.

In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.

You’ll learn

• Which type of ads are most efficient for a stand-alone book
• How you can work smarter, not harder when setting up your ads
• How much you should spend on ads to get good data about whether they’re working for you

Listen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon’s search engine to boost your book’s visibility and sales.

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On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.

However, this strategy has left many authors on their own to sort out weekly publishing news. The result is that they find a lot of sensationalistic hearsay that spreads on author Facebook groups.

So, I asked myself, "How do I connect my audience with reliable publishing news while maintaining the evergreen nature of the podcast?"

With a brand-new show called Author Update!

Author Update is where we break down the latest news in publishing, from Amazon feature rollouts to global events that could affect book printing. We go beyond the headlines to talk about what it means for you as an author.

This week on Novel Marketing, we're sharing ​an episode of Author Update​ so you can get a taste of what the new show is like.

We'll cover

• Amazon AI-Powered Search
• Tariffs on Books
• The New "Read Sample" Option on Amazon
• The Economy
• China's American Book Ban
• How to Sound Smart
• And much more!

Blog & Audio Version

​Listen in​ or read the blog ​version of this episode​ to go beyond the headlines and find out what these changes mean for you as an author.

P.S. Author Update now airs live on YouTube Fridays at 4 PM Central and is available on all major podcast apps.

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Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.

​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You’ll discover:

• Why the processor everyone obsesses over barely matters for writers • Why most professional authors choose Apple • What to avoid when shopping for your next laptop • Links to my laptop recommendations for every budget

As a tech nerd who’s been building computers since age 12 and helping thousands of authors over the last 15 years, I’ll cut through the hype and show you what really matters.

​Listen in​ or ​read the blog version​ and finally get a laptop that works for you, not against you.

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How do you convince strangers to join your email list?

We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.

In this week's episode, you'll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using a surprising tool (hint: it's not ads).

You'll learn:

• How to turn giveaways into a powerful email growth engine using KingSumo
• How to attract your ideal readers (not just freebie hunters)
• How to collaborate with other authors to multiply your reach and your results

No matter what genre you write, Kelly's strategy is very reproducible. Listen in or read the blog version for ideas on how to grow your network, serve your readers, and grow your audience.

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What is it? Procrastination.

You can’t beat procrastination by hustling harder; you need a plan that’s smarter.

So, how do you escape the procrastination prison? One step at a time.

In this week’s episode, you’ll learn 10 practical steps to help you overcome distractions, reclaim your focus, and take your next step without burning out.

You’ll discover:

✅ One easy (but hard) step that will instantly free up mental space for writing

✅ How to determine what your next action should be

✅ Tools to keep you focused, motivated, and on schedule

✅ A new Novel Marketing challenge that will get you started…for free!

Listen in or read the blog version to find out how to beat procrastination and get back to your meaningful work.

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A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.

But how?

In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.

You'll learn:
✅ Why cancel culture is changing and how it could affect you
✅ How to navigate controversy without losing your readers or your sanity
✅ A unique strategy for social media that works for a few authors

Don’t let fear of the cancel mob prevent you from doing the work you’re called to do. Learn how to craft a marketing strategy that can withstand an online firestorm.

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• Why climate-change narratives are losing their grip on sci-fi readers
• How population change can impact the next big sci-fi stories
• The new role of AI in the sci-fi genre
• How today's global conflicts hint at the future of war in sci-fi

Understanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/

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• The biggest myths about traditional publishing
• How signing a contract affected book sales
• Traditional publishing’s take on pricing and marketing
• The cost of getting your rights back and why it matters

Scott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.
If you’ve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.

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• The four steps every reader must take for your sequel to sell well
• The math behind why sequels struggle to sell
• The hidden dangers of "battered reader syndrome" and how it affects new authors
• A pre-series strategy for new authors

If you’ve ever wondered whether you should commit to a series or focus on standalones, listen in or read the blog post for a fresh perspective and a smarter strategy.

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• Common mistakes authors make at book tables (and how to avoid them)
• Simple tricks to draw readers in without feeling pushy
• How to use giveaways, bundles, and book covers to boost sales
• Why in-person events aren't just about selling books

Whether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales.

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• How to prepare for your interview (beyond just showing up)
• Microphone techniques that make you sound like a pro
• The gear you need (that doesn’t break the bank)
• What to do after the interview is done

I’ve been podcasting since 2007, I’ve tested a lot of gear, and I’ve made some classic podcast blunders. This episode will help you avoid those mistakes, sound professional, and have fun.
Whether you’re planning a podcast tour for your book launch or wanting to purchase your first microphone, listen in or read the blog to learn how to make the most of your podcast guest opportunities.

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• The benefits of writing serialized stories
• The key differences between Wattpad, Royal Road, and other serial writing platforms
• What serialized fiction means for the future of publishing

Whether you’re curious about trying serialized fiction or wonder if your genre is a good fit, this conversation will give you insight and direction.
Blog & Audio Version
Listen in or check out the blog version to discover the methods and advantages of writing in installments for your readers.

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• The surprising trends reshaping the industry.
• Why successful indie authors are rejecting six-figure advances.
• How romantasy, premium books, and shifting political preferences are transforming bestseller lists.

And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.

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• Which “Contact” page elements are necessary
• How to help readers to contact you by their preferred method
• How to keep spammers out of your inbox

Listen in or read the blog version to learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.

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• Three techniques for building a captivating world
• How to choose the right setting for your readers
• How setting can impact sales and reader enjoyment

Listen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.

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• Why certain themes and plots are failing miserably in our current moment
• Where to find past ideas that are likely to resonate in the future
• Why certain themes resonate at different times in history

Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.

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• Increase your price the right way
• Gain favor with readers by announcing a price increase
• Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

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• A story structure based on only two acts
• How to create a two-act structure for a sentence or a series
• How this structure might rescue a story you’ve been struggling to finish

Listen in or check out the blog post version of this episode to learn about this ancient story structure and how can you use it to make your book more appealing to readers.

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• How to gather intelligence on your target reader
• What questions you should ask to gather useful data
• How to use that intel to create a reader magnet they'll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

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• Why your sales may be declining
• Which sales problems you can fix (or not)
• How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.

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• Two types of series
• How to know if your idea can sustain a series
• Strategies for release and promotion of books in a series

Listen in or check out the blog version of this episode to learn about the many marketing advantages a completed series provides and how you can write a successful series.

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• The author's experience in each stage of book-baby development
• How to cover the expenses related to holding your book baby for the first time
• How to nourish your book baby and promote healthy growth

Listen in or check out the blog version of this episode to find out what to expect when publishing a book and what your "book baby" needs for a healthy gestation, birth, and life.

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• How to share your research in a way that interests your readers
• Logistical tips for conducting research on-site
• How to engage readers in different stages of your book's development

Listen in or check out the blog version of this episode. You might discover you have plenty of interesting bits about your novel to share with your readers.

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• Which types of online courses work in different situations
• How you can make sure your course will sell
• Tips for creating your first course

Listen in or check out the blog post version of this episode to discover whether the material in your book could be presented in a course and become a secondary source of revenue for you.

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• The biggest mistake authors make when publishing short stories
• How short story techniques differ from those used in long-form pieces
• Two exercises that will build your short-story-writing muscles

 Listen in or read the blog version to discover all the ways writing short stories can benefit you, and learn to write a great one.

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• What a web host does for your website
• Which kind of web hosting is best for authors (and which to avoid!)
• How much you should (or shouldn’t) spend on web hosting

If you’ve been wanting to build a website or have considered switching web hosts, listen in or check out the blog post version of this episode for some recommendations on finding the best service for your situation.

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• Ten factors that may be causing your marketing stress
• How free courses may be contributing to your overwhelm
• How to improve your publishing vocabulary

Listen in or check out the blog version of this episode to discover which stressors are hounding you and how to implement simple solutions to mitigate your marketing stress.

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• Four password mistakes to avoid
• Which tools provide password security
• My recommendation (which has changed in recent years)

If you’re ready to eliminate your password problems, listen in or check out the blog post version of this episode to find password peace of mind.

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• How to earn income from your books outside of Amazon’s ecosystem
• How to increase your profit margins without increasing costs
• How to attract and connect with the right kinds of readers

Listen in or check out the blog post version to find out how Connor’s reproducible strategy can also work for you.

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• When it makes sense to use a pen name
• Whether a pen name can protect your true identity
• What a pen name does to your metadata

There are several great reasons (and a few bad ones) to use an author pen name. If you’re still trying to decide what your author name should be, or if you’ve used a pen name for years, this episode will give you some direction, so listen in or check out the blog version today.

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• How to boss your phone instead of letting your phone boss you.
• A revolutionary setting change that may drastically reduce your desire to look at your phone
• How to use your phone to write more productively

Listen in or check out the blog post version of this episode to discover ten tips for leveraging your phone to increase your productivity and limiting its ability to keep you from writing your book.

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• Which specialty features Bookvault offers that KDP and Ingram don't
• How to sell directly to your readers (and keep more profit!)
• How Bookvault can help with order fulfillment
• How you can get a free upload from Bookvault

Listen in or check out the blog post version to find out how you can print high-quality hardbacks, outsource fulfillment, and sell directly from your author website, all without using Amazon.

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• What elements you’ll need to write a compelling pitch
• Four formulas for writing your pitch
• How the formulas are used for different books

In the blog post version of this episode, you can download the 8-page companion worksheet to help you discover which pitch formula works best for you and use it as a guide for writing a great sales pitch for your book.

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• viewing technology as less scary and more fun
• conquering your fear of technology
• learning how to learn a new technology

If you're ready to have a little fun and fewer tech headaches, listen in or check out the blog version of this episode and learn how to master technology.

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• Where to spend your marketing money before you publish
• Which marketing opportunities are more available to authors with money to spend
• How a publishing team can help you

 If you have a bigger budget for book marketing, opportunities abound. Listen in or check out the blog post version to find out which marketing expenses will yield the best return on your investment.

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• How to capture and retain your attendees’ attention
• How much time to spend on your presentation or Q&A
• What to do after the webinar to continue to the attendees

Listen in or check out the blog version to find out how you can build an email list full of your “Timothys” and grow an engaged tribe through hosting an author webinar.

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• What kind of speed and storage an author's laptop needs
• What to avoid when buying a laptop
• What you don't need in a laptop

Listen in or check out the blog version of this episode to find out what kind of computer will best help you in your writing career.

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• Why Amazon ads might be a good place to start
• Six steps to quickly create your first ad
• How to determine whether your ads are working
• And much more

 If you've wanted to sell more books on Amazon but have felt overwhelmed by the process of running ads, listen in or check out the blog version of this episode to find out the quickest way to get started.

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• How (and how early) it developed
• What threats it poses to writers
• What advantages it offers
• How to wield it for good in the world

Listen in or check out the blog version of this episode to learn what to watch for and how AI can increase your writing output and improve your craft.

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• What kind of author is helped by a preorder
• Why preorders are so important for some authors
• How to make the most of your preorder window

Listen in or check out the blog version of this episode to learn the benefits and drawbacks of making your book available for preorder before its launch date.

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• Why the location where you sell your book is important and powerful
• Three case studies on authors who have maximized sales in the right places
• Online and offline places where you can sell your book

Selling your book in the right place is important for connecting with the right readers and making sales. Listen in or check out the blog post to find out how place impacts your book sales.

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• How to search Reedsy to find experienced professionals who specialize in your genre
• How Reedsy vets the professionals in their marketplace
• How Reedsy makes money and saves you money at the same time

Listen in to discover how Reedsy can help indie and traditional authors create beautiful, compelling, and marketable books, and find all the related links in the blog version.

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• Who needs a book launch (and who doesn’t)
• Other methods that work for some authors
• What a successful book launch does for your book and your career
• What we'll cover in this year's final Book Launch Blueprint

Registration for the final cohort of the Book Launch Blueprint course is now open.

• Registration Closes: Friday, April 12
• Live Student Orientation: Friday, April 12.
• Course Begins: Monday, April 15
• Course Concludes: Friday, May 10

Listen in to learn a few book launch secrets and get an overview of the course, or check out the blog version of this episode.

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• How much money to set aside for writing-related expenses
• What writing tools and investments yield the best return for authors
• Which expenses you can avoid early in your career

 Listen to the podcast or read the blog version, and be sure to ask your questions and leave your comments on AuthorMedia.social.

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• Three elements that make readers open your emails
• Which element is least important
• What to write in your email newsletter

If you don't yet have your first 1,000 newsletter subscribers, listen in, and you'll be on your way to 1,000 subscribers. Be sure to check out the blog version for a long list of links related to growing your email list.

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• The difference between a platform and a tribe
• Why authors need a tribe
• How large your tribe needs to be
• Where to gather your tribe to ensure a positive experience

If you've been wondering how to listen to your Timothy or eavesdrop on a conversation between several of your target readers, listen in to find out how and where to build your tribe or check out the blog version of this episode.

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• Whether money spent on writing is an expense or an investment
• How to turn the “expensive option” into the “budget option”
• How and where to invest your time when you don’t have the funds for publishing

 If you feel stuck because you want to write but you have no money to fund your writing, listen in and discover your next steps forward, and be sure to check out the blog version with all the links and articles I reference.

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• Two uncomfortable publishing realities
• When the time is right (or wrong)
• What you need to invest or cut to achieve your ultimate goal

Listen in or check out the blog post to answer these five clarifying questions that will guide your decision.

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• Differences between writing a book and a screenplay
• Techniques to distill your novel into a much shorter screenplay
• What kind of novel makes a good screenplay

Listen in or check out the blog post to discover the important differences between writing for the page and the screen and find out how to turn your novel into a screenplay.

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• How do books get published?
• Who decides which books to publish?
• How well are books selling?
• How much money do authors really make?

In secretive industries, information is typically leaked through hacks, whistleblowers, and court cases. Cases involving big publishers rarely go to trial because big companies dislike having their secrets publicized.
But when one of the largest publishers in the history of publishing was taken to court by the Department of Justice, we got a rare peek behind the scenes.
Some of the best journalistic coverage of the DOJ v. PRH case came from Jane Friedman’s Hot Sheet newsletter, and in this week’s episode, I interviewed Jane Friedman about the trial and what we learned.
You’ll find out

• The scoop behind some astonishing and controversial stats
• How publishers decide which titles are allotted a marketing budget
• The biggest challenge traditional publishers have to solve soon

 Listen in or check out the blog post for insight into traditional publishing secrets, challenges, and methods.

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• Which regions are underserved by authors and publishers
• Which regions require nearly flawless writing
• Which regions will resonate with the themes and characters in your book

 Knowing how Americans are different from each other culturally can help you craft more interesting and believable American characters. It is also key to crafting marketing messages that resonate with American buyers.
The key to writing for American readers is to know which readers you are trying to reach. If you aim between two targets, you will miss them both. Listen in so you can target readers from the region where your book will resonate most. Read more in the blog post version of this episode.

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• Three categories of WordPress plugins
• How to tell if a free plugin is good (or not!)
• Which plugins your author website needs
• Which plugins you should avoid

If you’ve been overwhelmed by the number of plugins available or haven’t yet added any to your website, listen in to find out where to start and which ones you need. Read more at the blog version of this episode.

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• Write a book that sounds good to listeners
• Edit with an audiobook-first mindset
• Find and work with a narrator
• Record the book yourself

Whether you’re in the beginning stages of writing your manuscript or a few months from launch, you’ll want to listen in to find out how offering an audiobook can validate the quality of your book and increase your sales in all formats. Read more in the blog version of this episode.

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• Two tools every author must have
• A tool that saved me 106 hours (and can save you hours, too!)
• Tools to reduce your password-security stress
• And more!

 If you're losing time or simply want to fine-tune your writing systems, listen in or read the blog version about these time-saving tools for authors.

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• Which tasks you need to focus on at the beginning of your career
• Which tasks you must learn later
• Which task you need to begin long before you publish
• How to get your book on Amazon without paying someone else thousands of dollars

 Listen in and learn the seven critical steps to successfully self-publishing your book, and find out how to excel at each step of the process. Read the blog version here.

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• What motivates people to buy books on Black Friday
• Which book promotion tactics work best on the big day
• Three mistakes to avoid when running your holiday promotion
• What to do if Black Friday marketing stresses you out!

Black Friday isn't technically a holiday, but you can still maximize your book sales while readers are in the buying mood. Click here to read the blog version.

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• The difference between copyright and trademark
• Which tool is best for protecting your name and work
• What you can do if you’ve been attacked by “reputation theft”

Listen in and learn how to protect your writing from copyright infringement and which legal tools can help you deal with AI-generated fraudulent versions of your books. Read more...

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Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.

Instead, you should ask, "What are the best prices for my book?"

In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price impacts sales and discover 14 strategies for finding the optimum price for your book.

You'll learn:
- How pricing affects your reader's perception of your book's value
- When to price your book higher and lower
- Why free works for some authors

 discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book. 

https://www.authormedia.com/book-marketing-101-price/. 

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• How and why he started writing for a niche audience.
• How he handled feedback from traditional publishers
• Whose feedback helped him thrill his readers most
• How authenticity and passion have fueled his creativity and career

Listen in this week to find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers. Read the blog version here.

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• how buyer behavior has changed
• which web store tools work best for certain authors
• how all book formats can be easily delivered to readers
• how to create beautiful editions

With the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."

Click here to read the blog version.

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People. People. People. 

Some authors struggle in their careers simply because they are isolated. 

How do you connect with people who can help make your book successful? 

My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.

One essential tool to help you get comfortable introducing yourself as a writer and talking about your work is your pitch. 

In ​this week’s episode​, Thomas Umstattd interviews Lindsey Hughes, who is a pitch master, having worked with Disney and major animation franchises.

You can find the blog version along with links to everything we talk about here.

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The post How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  appeared first on Author Media.

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The post Brandon Sanderson’s Crop Rotation Method for Restful Rapid Writing appeared first on Author Media.

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The post Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author appeared first on Author Media.

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The post 20 Ways to Promote Your Book During the Holiday Season  appeared first on Author Media.

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The post How to Grow your Platform Without Social Media – with Sandy Cooper appeared first on Author Media.

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The post How to Use QR Codes to Boost Book Sales & Grow Your Email List appeared first on Author Media.

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