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Powerful AI, effortlessly simple

Breeze is HubSpot's collection of AI tools, built into the customer platform to help your marketing, sales, and service teams get more done.

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The complete AI solution for your entire business.

Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.

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HubSpot Video
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HubSpot Video
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HubSpot Video

The complete AI solution for your entire business.

Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.

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Get AI guidance that knows your business with Breeze Assistant.

Breeze Assistant is your AI companion that understands your role and works where you do in HubSpot — on desktop or on the go. It pulls from your CRM data, your knowledge base, and HubSpot Academy to give you relevant answers and guidance, not generic advice.
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Handle more work with Breeze Agents.

Breeze Agents are specialized AI teammates that work across your business, handling the repetitive, time-consuming tasks, so your team can focus on higher-impact work. You can find and install pre-built agents that provide the help you need in Breeze marketplace.
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Access AI features built into every part of your work.

HubSpot’s 100+ AI features are incorporated into your daily work, helping with everything from email writing to content creation and data analysis, so you can stay focused and get more done faster. 

See what's possible with Breeze.

HubSpot Breeze AI x Agicap
Agicap saves 750 hours a week and increases deal velocity by 20% with Breeze.
HubSpot Breeze AI x Sandler
Sandler drives 25% more engagement and 4x sales leads by creating personalized experiences with Breeze.
HubSpot Breeze AI x Kaplan
Kaplan uses Breeze to streamline communications for customer service, reducing response times by 30%.
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AI you can trust

HubSpot's AI features are designed with trust and safety in mind — so you can use Breeze with confidence.

How to get started with Breeze.

Ready to see what Breeze can do for your business?

Frequently Asked Questions

Breeze can support all areas of your organization, from marketing to sales and service.

  • Automate note-taking and enable quick drafting and sending of inquiry responses to streamline your customer service process.
  • Enable sales teams with AI tools that automate repetitive tasks, provide actionable insights, predictive forecasts, and lead scoring.
  • Create content for email, display, social, and more that increases marketing ROI.
  • Improve your digital presence with AI marketing automation tools that can help you design a custom website and create and distribute content.
  • Execute marketing and sales tasks confidently with insights from your CRM data. 

Breeze Assistant is your AI expert for every employee that understands your business and works where you do. It has full access to your CRM data and business context, so you get relevant, actionable help instead of generic AI responses. 

Breeze Agents handle specialized tasks across marketing, sales, and customer service. Browse and install agents from Breeze marketplace, or build your own. 

Embedded AI features are available throughout HubSpot’s customer platform to help you get your work done quickly and efficiently.  

At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how Breeze interacts with your data in our model cards. You can also learn more about how HubSpot’s AI features have trust and safety built in here

Breeze by HubSpot stands apart by seamlessly integrating advanced AI tools for sales and marketing within the HubSpot ecosystem. Unlike standalone AI marketing automation tools, Breeze works with your existing data to provide contextual assistance.

Our marketing AI tools are designed specifically for revenue teams, learning from successful patterns in your business rather than generic templates. With Breeze, you get the combined power of HubSpot AI's infrastructure with purpose-built applications for your specific business challenges, delivering more personalized customer experiences and measurable business outcomes.

You can get started with Breeze Assistant and select Breeze features for free in HubSpot. Other Breeze features are available in Professional and Enterprise editions of HubSpot. Some Breeze Agents, including customer agent, prospecting agent, and data agent, run on HubSpot Credits. See the pricing page for more information.

To gain access to Breeze functionality in public beta, you must opt your HubSpot account into the beta features. Once you’ve done so, you’ll be able to access Breeze tools available in your HubSpot subscription. Beta terms are applicable.