Trust goes both ways.

Brands vet creators. Creators vet brands. PlutoBa is the intelligence layer for influencer partnerships.

I'm a Brand I'm a Creator

Free to start. No credit card required.

Built on real data

7 Scoring dimensions
100+ Posts analysed per assessment
3 Platforms supported
Free Creator profiles and inbox

Two sides. One platform.

Every partnership, protected.

DTC brand marketer using PlutoBa influencer vetting dashboard
For Brands

Creator vetting before you invest.

Fake follower detection. Brand safety analysis. Rate benchmarks.

Stop guessing and start knowing. PlutoBa analyses 100 posts and 300+ comments across 7 dimensions to give you a single Partnership Score. Audience authenticity, engagement quality, brand safety risk, rate benchmarks, and AI outreach - in under 2 minutes.

  • Fake follower detection across TikTok, Instagram, and YouTube
  • Brand safety risk scoring and audience authenticity analysis
  • Rate benchmarks calculated automatically by tier and niche
  • AI-powered personalised creator outreach
Start as a Brand View pricing
Creator reviewing brand partnership inquiries on their PlutoBa contact page
For Creators

Vet the brands that want to work with you.

Screen brand inquiries before you reply.

Not every brand deserves your audience. Get your own verified creator contact page at plutoba.com/@handle where brands submit real proposals. PlutoBa classifies every inquiry - telling you who they are, what they're worth, and whether they're serious - before you reply.

  • Free creator contact page at plutoba.com/@handle
  • AI brand classification on every partnership inquiry
  • Scam and low-quality brand detection
  • PlutoBa Verified badge for your profile
Join as a Creator

Ready to build trust?

Which side of the table are you on?

Whether you're investing in creators or investing your audience, start with intelligence.

I'm a Brand I'm a Creator

We use cookies to keep PlutoBa running and to help us improve your experience. Read our cookie policy.