Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you save
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Start selling with Amazon
Get 10% back on your first 500,000 kr in branded sales.
410 kr (excl. VAT) per month + selling fees
In the Spotlight
Expanded Low-price FBA rates
More products priced at or below 230 kr will qualify for reduced FBA rates starting January 5, 2026.
Referral fee reductions across key categories
Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores.
Your selling journey, made simple
How to Register?
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
How to Sell?
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
How to Grow?
Discover how brand, logistics, pricing and promotional services can fuel your growth.
Sell more with Amazon
Reach millions
Fresh new startups and Fortune 500s. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide.
Deliver smiles
Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs to start selling on Amazon.
SUCCESS STORIES
Amazon has been a springboard for us to start selling our products internationallyElin AronssonHead of e-commerce, Micki Leksaker
Amazon was the obvious choice for us to be able to reach the international market.Mikael BergströmGrundare, Smartshake
Through Amazon, Löfbergs reached a bigger audience and explored new ways of expanding their business in a short amount of time and in a very effective way.Anders ThorénGroup Communications Manager, Löfbergs
We went from selling 4-5 units a day to selling over 1,000 units overnight.Michael CorriganVD, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.Al ShariatDirektör, Coconut Merchant
For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy.Lavinia DavolioGrundare, Lavolio Boutique Confectionery
Amazon has helped us reach customers in ways that would have been a lot more difficult from our own website.Erin GraybillGrundare och VD, Niré
Start selling on Amazon today
Becoming an Amazon seller allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
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