Best Practices

Ever wonder if there’s something you could be doing a little better? We’re here to help you feel confident about your texting efforts.

Gen Z vs. Millennials: How they prefer to be messaged by brands

We surveyed over 1,400 U.S. Gen Z and Millennials to learn about their texting preferences and behaviors: including how they text day to day, and what makes them opt in, click, buy, or unsubscribe from brand SMS.



Image for How to manage Black Friday & holiday staff scheduling with text messages 

How to manage Black Friday & holiday staff scheduling with text messages 

Struggling to manage holiday staff scheduling? Learn how SMS can make it easier (and save your sanity) during Black Friday, Cyber Monday, and beyond.

Image for Black Friday SMS ideas for service businesses: Boost holiday revenue with texting 

Black Friday SMS ideas for service businesses: Boost holiday revenue with texting 

When you offer a service, you have to think outside the box for BFCM marketing. Try one of these Black Friday SMS ideas for service businesses.



How to write the perfect appointment confirmation text

Appointment no-shows are frustrating and can lower your revenue. Prevent them with these appointment confirmation text templates and best practices.

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Image for Understanding SMS frequency: Are you texting customers too much? 

Understanding SMS frequency: Are you texting customers too much? 

No business wants to annoy customers with too many texts. So, how do you get your SMS sending frequency right? Get our advice and explore new consumer research from Sinch.

Image for What to know about 6-digit phone numbers

What to know about 6-digit phone numbers

We all routinely receive text messages from five- or six-digit phone numbers. Find out how these numbers work and whether they're right for your business.