Email Automations That Adapt to Every Subscriber

AWeber email automation gives you precise control over every step of the subscriber journey. The email automation routes each subscriber down a different path based on what they actually do. Clicks, opens, purchases, tags. All inside one automation. Split Paths handle the routing automatically, so every subscriber gets a personalized path based on their actual behavior.

Wait steps follow the workflow’s default timezone so emails send at the intended local time. Start from a pre-built template designed around a specific goal, set the timing, and it runs for every new subscriber from that point forward. Nothing to maintain.

The email automation uses a visual, card-based interface where you map every step of the subscriber journey. Triggers, delays, messages, and conditions all live in one place.

Split Paths route each subscriber automatically based on their behavior. Buyers get a different sequence than non-buyers. Clickers get different follow-ups than non-clickers. All inside one workflow.

Performance metrics are visible directly inside the builder so you can spot drop-off points without leaving.

AWeber’s email automation handles every stage of the subscriber journey. Here are some examples of what you can automate:

• Welcome sequences
• Lead magnet delivery
• Abandoned cart recovery
• Post-purchase follow-ups
• Re-engagement campaigns
• Sales funnels
• Onboarding emails
• RSS-triggered emails that send automatically every time you publish a blog, video, or podcast

Automation is included in every AWeber plan. Pricing is based on subscriber count and starts at $15 per month for up to 500 subscribers, with a 14-day free trial. All automation features are included. No additional fees. See current pricing on the AWeber pricing page.

Small business owners, coaches, course creators, ecommerce shops, affiliate marketers, and content creators who want automation that adapts to subscriber behavior without requiring a dedicated marketing team to manage it. If you need sequences that route themselves based on what subscribers actually do, and you want to build it once and have it run without ongoing maintenance, the email automation is built for that.

AWeber’s email automation routes subscribers automatically using Split Paths based on tags, clicks, and open behavior. Every subscriber gets a personalized path based on what they actually do, all inside one workflow. No duplicate campaigns.

AWeber has an in-house Deliverability Team that monitors dozens of email signals around the clock. That protects deliverability for every sender on the platform, not just high-volume accounts.

AWeber includes a drag-and-drop landing page builder so you can build the page, collect the subscriber, and trigger the automation all in one place. No third-party tools required.

24/7 live support is included on every plan. Most platforms reserve that for higher tiers. For a deeper look at how AWeber compares, see AWeber vs Mailchimp.

Yes. AWeber connects with Shopify, WooCommerce, PayPal, and hundreds of other tools. Once connected, you can trigger automated sequences based on purchases, tag buyers based on what they bought, send abandoned cart emails, and follow up with post-purchase sequences automatically.

Purchase-based tagging lets you segment with precision and deliver personalized emails based on what each customer actually bought. Learn more about AWeber for ecommerce.