HubSync

HubSync equips CPA firms with a transformative workflow tracking solution that redefines how client engagements are managed.

For most accounting firms, tracking the progress of tax returns, audits or other engagements is a major challenge. Current systems often rely on static Excel reports that fail to provide real-time insights. Lack of visibility can lead to inefficiencies as they struggle to locate the current status of each engagement to determine the next steps.

HubSync’s centralized workflow tracking solution delivers real-time, comprehensive view of all engagements, enhancing the visibility. It helps firms improve efficiency, introduce automation to minimize manual efforts and thrive in the fast-paced, high-demand environment.

"We bring much-needed innovation and automation to the industry, allowing CPA firms and their clients to benefit from efficient and seamless processes," says Tiffany Roussel, Director, Product Evangelist.

ONE PLATFORM, COUNTLESS BENEFITS :
HubSync’s comprehensive solution levels the playing field for accounting practices, regardless of their size.

For years, Big Four firms have enjoyed access to cutting-edge technology that many smaller CPA firms couldn't afford or develop. John McGowan, founder and CEO of HubSync, saw this disparity firsthand during his two-decade tenure at a Big Four firm. Recognizing the widening gap for an accessible, high-quality solution, McGowan set out to create a platform that would extend advanced technology to firms of all sizes.

HubSync was designed to simplify and automate tax preparation and consulting processes using best-in-class technology. The platform offers CPA firms a comprehensive suite of interconnected modules, each designed to streamline different aspects of their operations. From engagement letter, data collection and workpapers to workflow tracking to efile, esign and planning & analytics, it helps them to manage their engagements and tax preparation processes efficiently.

The true power lies in the seamless integration of its modules. Firms that utilize multiple HubSync tools can automate workflows, as these modules are built to communicate with one another in a unified and cohesive process. Integration minimizes the need for external interventions, ensuring smooth coordination across all stages of an engagement. When HubSync is integrated with third-party tools, the synergy only accelerates, enabling a fully automated workflow across all platforms.

REVAMPING WORKFLOW EFFICIENCY FOR GREATER ACCURACY AND SPEED:
HubSync’s Workflow Tracking module serves as the backbone of every process of the modern accounting practice and addresses the most pressing challenges head-on.

It natively tracks workflow with tools and features embedded directly into its platform. This setup centralizes functions in one location, cutting out the hassle of external software and ensuring smooth, uninterrupted task management.

In the tax controversy space, for example, CPA firms can replace manual processes, such as Excel-based tracking, with HubSync’s built-in database functionality. It allows them to efficiently organize and track engagement details, including critical information like the partner, period end, engagement type and status—all within one streamlined interface.

A comprehensive view also enables users to track turnaround times and due dates with ease. With built-in reminders for approaching deadlines, firms stay on schedule, avoiding missed deadlines and potential late fees for clients.

For those that already use third-party workflow tools, it offers bi-directional API integration, enhancing automation and communication. The ‘read’ capability pulls information from external systems into the HubSync interface, while the ‘write-back’ capability enables automatic third-party updates.

For instance, once an engagement letter with a client is signed, HubSync automatically updates the workflow to record the signature date and effortlessly uploads the signed document into the firm’s document management system.

Our Global Approach Allows Us To Tap Into Diverse Talents, Which Drives Our Continued Growth And Innovation

This integration is a game-changer, directly addressing the significant pain point of limited automation. Automated processes on both fronts ensuring efficiency whether used standalone or alongside other systems. With this automation overhaul, CPA firms can breeze through tasks, reducing manual effort and enhancing overall process accuracy and speed.

A PARTNERSHIP THAT POWERED OPERATIONAL SUCCESS:
Validating the power of HubSync is its collaboration with Thomson Reuters, which transformed how CPA firms use their accounting workflow software, GoFileRoom FirmFlow. Traditionally, administrative teams were burdened with the cumbersome task of running multiple Excel reports to monitor tax return statuses. This process was time-consuming and prone to errors. Updates made within GoFileRoom FirmFlow during or after exports were not reflected in the report, rendering it outdated as soon as it was shared. Teams were left scrambling to reconcile discrepancies, leading to confusion, delays and missed deadlines.

The integration of HubSync has eliminated the reliance on these stale reports, providing users with real-time visibility into their engagements. They can now access comprehensive dashboards for tax return statuses and engagements without the need for repetitive exports. This shift has dramatically enhanced operational efficiency, allowing firms to maintain up-to-date information at their fingertips.

Similarly, tasks that previously required an overnight import for implementing bulk changes, such as reassigning workflows after a partner's retirement, now take mere seconds. With HubSync’s bi-directional integration, users can instantly update thousands of records in real time, allowing for immediate changes without waiting for off-peak hours.

The most significant impact of the integration is the alleviation of stress during peak tax season. With real-time insights, CPA firms can avoid late filings and the associated penalties often arising from outdated information. Team members now leave the office confident that all returns are filed on time.

DELIVERING SECURE, CONFIGURABLE SOLUTIONS:
HubSync prioritizes the configurability of its platform over customization to meet the diverse needs of its clientele.

Unlike typical workflow tracking tools that create multiple versions to address different firm-specific needs, HubSync operates on a single version. This approach eliminates the typical versioning headaches that other vendors encounter, ensuring a more streamlined and consistent experience. At the same time, HubSync understands that every firm is unique, and the highly configurable platform allows the system to be tailored to their specific needs, all while maintaining a consistent core experience.

“We Bring Much-Needed Innovation And Automation To The Industry, Allowing Cpa Firms And Their Clients To Benefit From Efficient And Seamless Processes”

As a secure SaaS platform, HubSync holds SOC 2 Type II certification, highlighting its commitment to security and data protection. Built on AWS, HubSync combines modernity and speed to deliver a reliable solution that meets the rigorous standards expected by clients.

To ensure that the platform’s features effectively meet client needs, it actively seeks feedback from both prospects and existing clients. Regular meetings are held to gather insights and understand the challenges. In addition to direct interactions, the team conducts market research to stay informed about emerging trends, including new compliance laws and potential roadblocks. This all-encompassing approach allows HubSync to stay one step ahead, proactively adapting to the changing landscape.

When clients request updates, it operates with remarkable agility, rolling out bi-weekly releases that are virtually unprecedented in the industry. HubSync prides itself on transparency, providing all clients with access to its Jira environment, which serves as the ticketing system for tracking development. Clients can monitor the real-time status of their requests, from initial development to quality assurance testing, giving them an insider's view of the process.

The transparency also provides a front-row seat to HubSync's upcoming plans and timelines. Clients can see which features are scheduled for release within the next 30, 60, 90, and 120 days, allowing them to provide feedback well before development begins. This collaborative model enables HubSync to adjust its internal timelines to address client needs, paving the way for more user-aligned solutions.

This level of responsiveness and innovation is powered by HubSync’s diverse, global team. It recently relocated its headquarters to Franklin, Tennessee, and is actively expanding its presence in Nashville while continuing to recruit local talent. With team members also located in Colombia, India and Eastern Europe, HubSync benefits from a wealth of expertise and diverse perspectives.

“Our global approach allows us to tap into diverse talents, which drives our continued growth and innovation,” says Betsy Weissman, Chief Marketing Officer.

Fueled by this strategic approach, HubSync is experiencing rapid growth. It currently serves 11 of the top 50 CPA firms, primarily within the tax sector, and is now expanding into the audit space. It also explores opportunities to introduce some of its products to the legal market, further extending its reach and impact.

As HubSync broadens its reach, it strengthens its position as a trusted partner for CPA firms, continuously offering the tools and expertise needed to drive efficiency and growth. Its relentless commitment to client success ensures that it will remain a valued partner for years to come.