Focus Lab

Setto looks good in the big apple! 🍎 Big congrats to our partners at Sett on closing their Series B for a total of $57M in funding. We partnered with the Sett team last year to build a brand that could keep up with them — strategic, sharp, and the perfect amount of charm. From rebrand to Times Square. Proud to have played a small part in the journey. 🎉 sett.ai

Seamless had a best-in-class product, but their brand hadn't caught up — yet. 💪 In the latest episode of The Debrief, Bill Kenney 👋 sits down with Jonathan Pogact (VP of Marketing) and Philip LaChance (Principal Designer) at Seamless to relive their full rebrand — the 8+ month grind, the hard work case studies don't show, and what it felt like when it all finally landed. What you'll hear: → How Bill's book, Conquer Your Rebrand, led Phil to Focus Lab → Why vibes matters more than portfolio when choosing an agency → The internal champion role that makes or breaks a rebrand → Why confidence is the first ROI you'll feel after launch Big thanks to Jonathan and Philip for joining us on the show and for being the kind of partners that make this work worth doing. 👏 Full conversation live now: https://lnkd.in/guCrfn6b

From messy mergers to early fundraising rounds, we've worked through hundreds of brand challenges over the past 15+ years. And while every company's situation is unique, five challenges come up again and again: → The company has grown, but the brand hasn't evolved with it. → An outdated identity is slowing growth. → No clear differentiation in the market. → Complexity is creating confusion. → Positioning is inconsistent across touchpoints. The good news? These are all solvable, and solving them starts with knowing which one you're actually dealing with. That's exactly why we built our brand assessment quiz. Five minutes to help surface what might be holding your brand back and where to go from there. Let's find out → https://lnkd.in/gyGAzdjS

Next week our Creative Director, Natalie Kent, is headed to OKC to take the stage at MARCON 2026, AMAOKC's must-attend marketing conference! No matter where you sit in the marketing world — agency, in-house, or somewhere in between — you'll leave with as many takeaways as new connections. This year's agenda includes timely topics like: → AI and the future of search with Stephen Loftis → Inclusive marketing strategy and media leadership with Lola Bakare → Building community over campaigns with Juliana Lopez → Going from WTF to Unstuck™ with Clint Williams → And so many more incredible marketing minds to learn from! 📍 Omni Hotel OKC 📅 April 16–17, 2026 Tickets are going fast! Grab yours before they're gone: https://lnkd.in/gF__6qT3

Internally, a merger typically makes perfect sense. Externally, it's a different story — and brand architecture is how you align the two. When multiple companies come together under one roof, the instinct is to focus on the product and the deal. But customers don't experience your org chart. They experience your brand. And if that brand isn't structured to tell a clear, coherent story — who you are, what you offer, and how it all fits together — you'll lose them before you ever get the chance to win them. That's exactly what we helped Cadmium solve. 💡 After a series of acquisitions, Cadmium had a powerful suite of products. What they didn't have was a brand architecture that made it easy for customers to understand how those products related to each other, or to the parent brand itself. So we got to work, and: → Simplified the product structure → Replaced internal naming with customer-friendly language → Built a sub-brand architecture designed to scale The result was a clearer customer journey and a brand built to grow — without creating more confusion every time the business does. Brand architecture isn't something you figure out later. It's what turns a merger into a coherent story. 🔗 Full case study linked in the comments.

We're hiring x3 🚨 PSA: the application deadline has been extended to Thursday, April 9th @ 5pm EST! → Brand & Interactive Writer: https://lnkd.in/gk5rDgDW → Brand Strategist: https://lnkd.in/gt4tZayu → Brand/UI Designer: https://lnkd.in/g7YBvGie To everyone who has already applied: thank you — we're honored by your interest in joining our squad. ✌ ❤️ 🍎

We're excited to celebrate a fresh new look for Litix. 🎉 Litix is a platform purpose-built for the leaders running our public schools and local governments — helping them tackle their most complex operational challenges with confidence. Their rebrand is rooted in something deeper than a new visual identity. The Litix team built it around the characteristics that define everything they do: → Collaborative → Humble → Disciplined Every element of the new brand was designed to carry those values through, right down to a logo mark inspired by a chess piece — a nod to the strategic, high-stakes decisions the public sector leaders they serve face every day. It's a brand as intentional as the team behind it, and we're very proud to have played a part in bringing it to life. 👉 Read the full story: https://lnkd.in/gh-r-UW7

We're going for the trifecta. 💥 Focus Lab just opened three roles on our fully remote team — U.S.-based candidates and international contractors welcome. → Brand Strategist → Brand/UI Designer → Brand & Interactive Writer 📆 Application deadline extended to Thursday, April 9: https://lnkd.in/g3DQzyZ6 P.S. This is not an April Fool's joke, we pinky promise.

"If I had asked people what they wanted, they would have said faster horses." – Henry Ford 🏇 Surely he was talking about branding. Focus Lab CEO Bill Kenney 👋 hits on something we see derail rebrands all the time in his latest newsletter: Overindexing on customer input. Your customers are great at telling you what's broken. They are not equipped to define your future. They can only reflect your past and present back to you — not the strategic pivots on your roadmap, not the internal ambition that hasn't hit the market yet. More voices don't add clarity. They slip into consensus. The strongest brand direction comes from within. Your vision. Your conviction. The thing that makes you different that no survey is going to surface. Read Bill's full letter and subscribe below. 🤘 https://lnkd.in/gmRwv5EX #brandstrategy #b2b #rebranding

ClearCo's next chapter is officially here. 🎉 This is more than a new look. It's the result of over two decades of growth. What started as a recruiting software provider evolved alongside its customers into something much bigger: a unified talent platform designed to give HR leaders the clarity and speed that disconnected systems couldn't. The new identity is a sharper expression of who they've become and the confidence they bring to HR leaders navigating an increasingly complex world of work. Thank you to the ClearCo team for an awesome partnership. It was a pleasure working alongside you all to bring this to life. Get the full story: https://lnkd.in/gdB9KzEQ 🌀 Motion by ClearCo