GetResponse

I ❤️ Marketing - nic dodać, nic ująć! Na stoisku Monika Kunka, Przemek i Katarzyna Gołąb łapią Was między prelekcjami i zamieniają szybkie „cześć” w konkretne dyskusje o tym, co dziś naprawdę działa w marketingu. Dziękujemy wszystkim, którzy wpadli się przywitać i pogadać 🙌🏻 Na scenie I ❤️ PRO e-mail marketing Paulina Ciepiela (Wiesiołek) i Hubert Olszowski już pokazali, jak podejść do komunikacji w sposób, który realnie przekłada się na wyniki. Wystąpienie „Sztuka cyfrowej komunikacji: jak 4 filary napędzają wyniki” to konkretne spojrzenie na to, jak uporządkować działania i prowadzić odbiorcę od pierwszego kontaktu do decyzji zakupowej. My nadal na miejscu – jeśli jesteś, wpadaj pogadać! Sprawny Marketing

Ecommerce is entering its next phase (and most brands aren’t ready!!) Global sales are projected to exceed $7T in 2026, but growth is no longer driven by acquisition alone. The shift is clear: From campaigns → to lifecycle systems From one-off sales → to repeat revenue The strongest brands are: ➡️ Investing in owned channels (email, SMS, push) ➡️ Building first-party data foundations ➡️ Using AI to personalize at scale ➡️ Prioritizing retention and customer lifetime value ➡️ Connecting every touchpoint into one seamless experience This is exactly where lifecycle automation becomes critical. Because real growth comes from moving customers through every stage: first touch → first purchase → repeat purchase → reactivation. That’s how you turn marketing into a predictable revenue system. If you’re planning for 2026, this is where to focus.

💰 See what your emails actually earn You can now track revenue from automation & autoresponders. Every click starts a window → every purchase gets attributed to the message that drove it. No more guessing. Just real ROI. Optimize what actually makes you money.

Why do people actually share their preferences? Because they get something back instantly 👀 Over 90% are willing to tell you what they like… if the value is clear. So don’t overcomplicate it. Ask for just a few things and make it worth their time 👇 ✨ ask for 2–3 preferences you’ll actually use ✨ be clear about what will change after they answer ✨ reflect it immediately in your next message That instant payoff builds trust fast 🤝 And when trust goes up… the need for broad, generic promos goes down 📉 People don’t mind sharing data. They mind when nothing happens after they do. 👉 Head to the link in bio and check out The 2026 Customer Loyalty Report for the full insights.

See what actually makes you money in email. 💸 Quick question: what if your “top-performing” emails… aren’t actually performing? Opens look great. Clicks look solid. But behind the scenes? Bots, noise, and misleading data. In this newsletter, we unpack what’s really going on ➡️ and what to track if you care about revenue, not vanity. So if you care about what actually drives revenu, this one’s worth a read 👇

Want customers to actually share their preferences? Give them a clear reason to do it 🔥 The data is pretty straightforward. Over 90% of people are willing to share simple preferences when they understand the value behind it. The mistake most brands make is asking for too much or not using the data at all. Instead, keep it focused and intentional: 🎯 Ask for just 2–3 pieces of information you’ll actually use 💡 Clearly explain what will change once they share it ⚡ Reflect those preferences immediately in your next message That last part is critical. When customers see an instant payoff, trust increases and engagement follows. You also reduce the need for broad, generic promotions because your communication becomes more relevant by default. Curious how top brands are building loyalty in 2026? 👉 Head to the link in bio and check out The 2026 Customer Loyalty Report for the full insights.

We’re excited to share that GetResponse is heading to the Balkan eCommerce Summit 🚀 Join us in Sofia for one of the leading ecommerce events in the region, where brands, marketers, and industry experts come together to share insights and grow. We’re looking forward to connecting, exchanging ideas, and talking about what really drives results in ecommerce and marketing today. You’ll be able to meet our team there: Marlena Kister, Senior Business Development Executive Victor Casabuenas Ojeda Casabuenas, Global Partner Program Director Tomasz Roś, Marketing Growth Consultant Diana Anghelescu, Sales Director - Romania Jack Ramsay, Brand Marketing Lead If you’re attending, come say hello 👋, we’d love to meet you! See you there 💙

Where are your customers dropping off and why are you ignoring it? 👀 Your funnel isn’t random. It’s a roadmap. And every drop-off is a signal something’s broken. If people abandon at checkout, it’s not “just how it is” ❌ It’s friction you haven’t fixed yet. Here’s where to start: 🔍 Use tools like Google Analytics or Hotjar to spot where users get stuck 💸 Show shipping costs early no one likes surprises at the final step 🧾 Simplify your checkout fewer fields, less frustration 🧪 Test everything one-page vs multi-step, copy, pricing, layout Small fixes = big impact. Because when you plug those leaks, you’re not just improving UX… you’re lowering your CAC without spending more 🔥

Ecommerce is growing. Visibility? Not so much. Global revenue is up, but winning attention is getting harder than ever. Between AI search, stricter Google rules, and rising competition, traffic is no longer something you can count on. So the real question is no longer how to grow, it’s: 👉 how much of that growth can you actually capture and keep? In this issue, we break down what’s changing and what it means for your strategy. 📩 Read it now

📊 Track exactly where your ecommerce traffic comes from You can now connect Google Analytics to your ecommerce campaigns in just a few clicks. Once enabled, UTMs are automatically added to your: 🛒 Abandoned Cart emails 💸 Price Drop emails No manual setup, no guesswork ➡️ just clear data. See which emails actually bring visitors (and sales) to your store, and double down on what works. 👉 Turn it on in your campaign settings and start making data-driven decisions today.