ShowHeroes

𝐅𝐀𝐒𝐓: 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐏𝐫𝐢𝐦𝐞 𝐓𝐢𝐦𝐞 The living room screen is evolving. Our latest study with Omnicom Media Group Netherlands b.v., "The Rise of FAST," confirms that Free Ad-Supported Streaming TV has moved from a niche alternative to a primary entertainment hub across Europe. While subscription fatigue grows, FAST is winning by bringing back the "lean-back" experience audiences naturally crave. 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐬𝐡𝐢𝐟𝐭 𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠: ▪️ The Prime Time Pivot: Audiences are reclaiming their evenings, moving away from endless scrolling in favor of curated, linear-style streaming. ▪️ Curing Choice Fatigue: When viewers don't know what to watch, FAST simplifies the journey, offering high-quality content without the "decision tax". ▪️ The Content Migration: The final pillars of traditional TV, like live News and Sports, are rapidly finding a permanent home with CTV-native publishers. By blending the comfort of classic television with the precision of digital, FAST is redefining the value exchange for viewers and advertisers alike. Swipe through our latest insights and check our study below! #ShowHeroes #FAST #CTV #StreamingTrends

𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐱 𝐓𝐢𝐭𝐚𝐧 𝐎𝐒: 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐓𝐕 𝐑𝐞𝐚𝐜𝐡 𝐢𝐧 𝐁𝐞𝐥𝐠𝐢𝐮𝐦! Every evening, millions of viewers across Belgium sit down and ask: "What should I watch?" In that split second of decision-making, the TV home screen is the most valuable real estate in the world. That is why our strategic partnership with Titan OS is a game-changer for the Belgian market. We aren't just adding ad slots; we are securing a "front-row seat" at the very start of the viewer's journey. By combining premium Homepage discovery with immersive Instream storytelling, we allow brands to engage audiences from the moment they turn on the TV until the final credits roll. As Ruben Geeraerts, Country Manager Belgium at ShowHeroes, puts it: "The TV homepage represents a decisive moment of discovery. Combining that with Instream storytelling unlocks both branding impact and performance potential." This partnership solves the biggest challenge in modern TV: fragmentation. We meet audiences right at the source, ensuring your brand isn’t just seen—it’s discovered. 𝘛𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘴𝘵𝘢𝘳𝘵𝘴 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵 𝘵𝘩𝘦 𝘴𝘤𝘳𝘦𝘦𝘯 𝘨𝘭𝘰𝘸𝘴. Read the full story on Marketing Report: https://lnkd.in/dJWkx8c2 #ShowHeroes #TitanOS #ConnectedTV

𝐈𝐬 𝐭𝐡𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐄𝐫𝐚 𝐇𝐢𝐭𝐭𝐢𝐧𝐠 𝐚 𝐖𝐚𝐥𝐥? The results of our latest research in partnership with Omnicom Media are in, and they reveal a major global shift in how consumers manage their digital entertainment. As living costs rise, viewers are becoming protective of their wallets, leading to a significant "𝐆𝐫𝐞𝐚𝐭 𝐔𝐧𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞" risk for premium platforms. Key shifts we’re seeing in the market: ▪️ The Subscription Ceiling: Most households have now settled on a fixed number of paid subscriptions, and many are looking for ways to cut back. ▪️ The Retention Risk: Tolerance for ads in premium tiers is low, creating an immediate threat of cancellation. ▪️ The FAST Alternative: Consumers are increasingly favoring free, ad-supported content over adding another monthly bill. The takeaway: The "infinite subscription" era is shifting to Open CTV. For brands, this means reaching engaged audiences without the barrier of a paywall. Read the entire study 'The Rise of FAST: Consumer Preferences in Connected TV' for more insights:https://lnkd.in/enCwNy6b #CTV #FAST #OpenCTV

𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐓𝐨𝐝𝐚𝐲: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐅𝐀𝐒𝐓 𝐢𝐬 𝐑𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞 The European streaming market has reached a turning point. After years of subscription growth, viewers are saying it loud and clear: more isn’t better, better value is. Today, ShowHeroes releases our brand-new CTV study, our third overall and second with Omnicom Media, showing how audiences are redefining streaming: 🔹 59% want to reduce subscription costs 🔹 37% would cancel if ads appear without meaningful price cuts 🔹 Free, ad-supported platforms are now the go-to choice FAST (Free Ad-Supported Streaming TV) is moving from side option to central pillar within Open CTV, offering incremental reach, strong prime-time engagement, high satisfaction, and repeat usage. For advertisers, the implications are clear: ✅ Extra reach without duplication ✅ Higher ad acceptance in value-driven environments ✅ Real attention in moments that matter As our CEO Ilhan Zengin puts it: "𝘚𝘶𝘣𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯 𝘧𝘢𝘵𝘪𝘨𝘶𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘤𝘺𝘤𝘭𝘪𝘤𝘢𝘭; 𝘪𝘵 𝘪𝘴 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘢𝘭. 𝘍𝘈𝘚𝘛 𝘪𝘴 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘱𝘩𝘢𝘴𝘦 𝘰𝘧 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘛𝘝." 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲: the future of CTV isn’t about stacking subscriptions, it’s about smarter models, better experiences, and real value exchange for viewers and brands alike. Explore the full study here: https://lnkd.in/enCwNy6b Read the full press release here: https://lnkd.in/eJGeSv6n #ConnectedTV #FAST #Streaming #FutureOfTV

𝗢𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝘃𝗶𝘀𝗶𝘁 𝘁𝗼 𝗠𝘂𝗻𝗶𝗰𝗵 — 𝗮𝗻𝗱 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗵𝗼𝗺𝗲. 🏠 This week, our team headed to Traffective HQ to meet the people behind one of Germany's most respected programmatic monetization platforms. Walking into their office, you immediately understand why this acquisition is more than a business decision - it's a genuine meeting of minds. The combined capabilities of ShowHeroes and Traffective create a powerful foundation for a true operating system for the digital publisher landscape:  • Unified Display & Video: Merging Traffective’s specialized display monetization with ShowHeroes’ global video demand.  • Further Advancing CTV Infrastructure: Bridging the gap between traditional web publishing and the high-growth CTV landscape.  • Total Publisher Control: Building a comprehensive ecosystem that simplifies the entire monetization stack. There’s real energy in the room when two teams realize they’re building toward the same goal. That’s exactly what we felt in Munich. Stay tuned, there is more to come - as we move forward together. 🤝 #ShowHeroes #Traffective #PublisherMonetization #CTV #ProgrammaticAdvertising #AdTech #Munich

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬! 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬! ⚽️ With the World Cup buzz building, publishers are looking for innovative ways to showcase their editorial video content and truly capture audience attention. At ShowHeroes, we're empowering publishers to make their World Cup coverage shine! Imagine your compelling editorial videos delivered seamlessly on iPads and desktops, engaging fans for every crucial moment. We focus on enhancing the viewing experience, ensuring your content stands out and truly connects with audiences. Ready to make your World Cup editorial video content a game-changer? Let's talk! #WorldCup2026

𝗕𝗶𝗴 𝗻𝗲𝘄𝘀 𝗮𝘁 𝗦𝗵𝗼𝘄𝗛𝗲𝗿𝗼𝗲𝘀! 📢 We are thrilled to welcome Traffective to the family! This acquisition marks a significant milestone in our global growth strategy, expanding our technological capabilities and creating one of Europe's largest independent publisher monetization platforms. With Traffective’s holistic full-page logic being integrated into the ShowHeroes MAX ecosystem, we are offering our global publisher network: 👉 Enhanced Yield Optimization across all screens  👉 A unified tech stack for CTV, Video, and Display 👉 Superior cookieless targeting through our SemanticHero AI By scaling Traffective's proven technology across our 20+ markets, we continue to prove that a strong, independent publisher landscape is not just a vision – it’s a reality. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺, 𝗧𝗿𝗮𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲! 𝗪𝗲’𝗿𝗲 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗼𝗻 𝗯𝗼𝗮𝗿𝗱. 🤝 Link to our press release: Link to PR: https://lnkd.in/diqBMVKa #showheroes #traffective

𝐉𝐮𝐧𝐞 2026. 𝐓𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐢𝐬 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠. ⚽ The World Cup 2026 isn’t just a tournament. It’s a global stage. One winner. Billions of high-attention moments. The question is: 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥𝘺 𝘧𝘰𝘳 𝘪𝘵? In cultural moments of this scale, visibility alone isn’t enough. Leading brands don’t just show up, they secure the match. With our Semantic Hero AI, your messaging aligns in real time with what fans are actively engaging with. With premium World Cup content from the ShowHeroes Library, your brand lives inside trusted, high-impact editorial environments. With intelligent creative optimization, every impression drives measurable performance. Because with premium video, every screen is a stage. Hit the back of the net with every impression. Turn attention into impact. Turn presence into performance. June 2026 is game time. Reach out to us and let's win this together. #WorldCup2026 #PremiumVideo

𝐆𝐥𝐨𝐛𝐚𝐥 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐥𝐢𝐤𝐞 𝐂𝐨𝐫𝐭𝐢𝐧𝐚 2026 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐬𝐜𝐚𝐥𝐞. 𝐁𝐮𝐭 𝐬𝐜𝐚𝐥𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐧𝐨𝐢𝐬𝐞. What drives real brand impact during cultural events isn’t presence, it’s precision. Branded video players embedded in trusted editorial environments. Keyword-driven alignment that connects messaging to what audiences are actively engaging with. Creative optimization that adapts formats for stronger attention and measurable performance. Because in premium video, context amplifies everything. The right placement strengthens perception. The right semantic signals increase relevance. The right creative execution turns visibility into outcomes. At ShowHeroes, we design premium video ecosystems where branded experiences, contextual intelligence and performance optimization work together not separately. The opportunity isn’t simply to show up around the moment. It’s to activate within it, intelligently. #WinterOlympics #DigitalAdvertising

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬! 🏅 We are proud to have supported WPP Media Germany - Nestlé and KitKat on the campaign, “𝘏𝘢𝘷𝘦 𝘢 𝘉𝘳𝘦𝘢𝘬 𝘧𝘳𝘰𝘮 𝘍𝘢𝘬𝘦 𝘕𝘦𝘸𝘴 - 𝘏𝘢𝘷𝘦 𝘢 𝘒𝘪𝘵𝘒𝘢𝘵”, shortlisted for the 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐞𝐫 𝐌𝐞𝐝𝐢𝐚𝐩𝐫𝐞𝐢𝐬 2026 (German Media Award) in the category 'Beste Media Idee – Responsible Media'. The objective:  Deliver verifiable proof of the impact of the News environment. Under the concept “Back to News,” the campaign exclusively activated premium editorial video environments to increase brand awareness and strengthen positive brand perception, while benefiting from the inherent trust of professional journalism. The campaign ran solely within News contexts, with brand safety secured through 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜𝐇𝐞𝐫𝐨 𝐀𝐈 and Integral Ad Science, ensuring the highest standards of contextual precision and suitability. Being shortlisted highlights how innovation, precision, and creativity come together to make a measurable impact. 📅 Winners will be announced on March 10, 2026, at Motorworld Munich.  Fingers crossed! Congratulations to Nestlé, KitKat, and the entire campaign team on this achievement. We are honored to be part of it! 👏