Darya Solomenko

Designer & Marketing Consultant, Solomenko Design

Jul 2020 – Aug 2023

• Delivered brand identity projects for over 80 startups and entrepreneurs globally, which led to a consistent customer satisfaction rating of 5/5.
• Developed over 10 compelling presentations in Google Slides that clarified complex information, aiding clients in investor and sales pitches.
• Developed personal business, leveraged data to analyse and optimise business performance.

Manager of Measurement Specialists (Large Customer Sales), Google Ireland

Jan 2017 – Jun 2020

• Led a team of 6 marketing measurement specialists in implementing tracking and analytics solutions for major EMEA clients, enhancing data-driven decision-making and customer experience.
• Delivered digital transformation projects for major Google clients in EMEA by identifying data gaps, implementing data collection (Google Analytics, GTM, Google Ads),  experiments, and data processes.
• Analysed team performance using Google Sheets; managed KPIs and provided strategic monthly reports to senior management.
• Organised and co-facilitated the Attribution Roadshow (via 27 workshops and keynotes delivered by cross functional team), resulting in a 2.4x increase in Data Driven Attribution adoption across 5 countries.

Manager (Ukraine, Large Customer Sales), Google Ireland

Aug 2015 – Dec 2016

• Managed a team of 6 account managers and strategists working with top Ukrainian Google Ads advertisers. Consistently achieved quarterly revenue targets, securing over 30% year-over-year portfolio growth.
• Collaborated with cross-functional teams in the Central and Eastern European region to align sales and product specialist workflows, driving strategic alignment and achieving sales transformation reorg goals.
• Redesigned and delivered Web Analytics 101 training for new Googlers, improving session satisfaction ratings from 4.09 to 4.33 by improving student engagement.

Senior Account Manager (Ukraine, Large Customer Sales), Google Ireland

Feb 2012 – Aug 2015
Senior Account Manager (Large Customer Sales, Ukraine)

• Cultivated relationships with 15 top Ukrainian Google Ads customers, understanding their challenges and strategically growing their accounts. Served as a Marketing Measurement lead for the wider team.
• Analysed performance data and customer journeys in Google Analytics and Google Ads for key Ukrainian clients. Presented strategic insights to marketing teams and CMOs, aligning with their business goals.
• Led a project to improve the Ukrainian AdWords interface by identifying and fixing 100+ localization bugs, enhancing user experience. Engaged 9 cross-functional team members and localisation team to update the Help Center. Result: UI rated among the top globally for clarity.

Digital Producer, Ogilvy & Mather Ukraine

Sep 2011 – Jan 2012

• Managed digital project development and execution, coordinated cross-functional teams, ensured timely delivery within budget, and led 5 digital marketing workshops to enhance team skills.
• Directed the development and launch of Hercules ice cream’s off-season online promotion campaign, achieving a 26% increase in sales and securing profitability during traditionally low-revenue periods.