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Get started and join over 65,000 sellers who earn money with their products.
Under Email design you decide how the emails to your customers look. Add your Logo or a Banner, pick a Font and one of four layouts: Modern, Classic, Minimal or Accent. Color and shape of the buttons come from your shop design.
Download Your Files
Every file in the product editor and in the course editor now has a download icon next to it. Use it to get your uploaded files, audios, and videos back at any time.
Turn Files Into Videos
Uploaded a video as a normal file? You can click the film icon (Convert to video) next to it to convert it into a playable video afterwards. The icon appears for all common video formats. When a video conversion breaks off, for newly uploaded videos as well, Tentary now starts it again automatically.
Meta Pixel Reports the Full Order Value
On orders with an order bump, the pixel used to report the price of the main product only. It now sends the complete order value including order bumps.
All shop addresses under tentary.com have moved to mytentary.com. shopname.tentary.com is now shopname.mytentary.com. Existing links forward automatically. Nothing is needed from you. All your links keep working, in emails, in ads and on your sales pages. Shops with a custom domain are not affected.
What the new address brings:
- Custom code is now open to every shop, under Custom code
- Complete HTML pages to upload, under Landing pages
- Its own reputation with Google, separate from tentary.com
Under Confirmation email you can now set the Subject and Text of your opt-in email yourself. Customers receive this email when they subscribe to your marketing emails. The preview shows you right away what the finished email looks like.
For freebies you can add your own note text as well. Leave a field empty and the default text is used automatically.
In your shop settings you now decide what appears at your web address:
- Your shop
- One of your landing pages
- Nothing
- Forwarding to an external site
When your home page shows something else, your shop with all products stays available at /shop. Deactivate the shop page switches it off completely, for everyone who only sells through single sales pages.
Custom code used to require a custom domain. On the new shop addresses under mytentary.com it is open to everyone from today, no purchased domain needed.
Custom Code
Custom code holds your HTML, CSS, and JavaScript for every page of your shop. Typical uses are tracking pixels, analytics tools, chat widgets, or small design tweaks.
Upload Your Own HTML Pages
Landing pages has a new New HTML page button. It takes a complete HTML page, with your own code and your own design. The page runs under one of your shop addresses, for example yourshop.mytentary.com/webinar. An AI tool can write the HTML for you, and you paste the code straight in.
For shops on yourshop.tentary.com
Every shop on tentary.com moves to mytentary.com automatically on 1 September 2026. The reason: on its own domain, separate from tentary.com, we can open custom code up to everyone. Nothing is needed from you, and your existing links keep working. If you want to move sooner, your dashboard has a Move my shop now button.
Your billing settings have a new option: Do not create invoices. With it switched on, Tentary no longer creates or sends an invoice when someone buys. It's meant for everyone who writes their invoices themselves, for example in accounting software.
The e-invoice, the credit note on refunds, and the invoices for subscription renewals are dropped as well. Invoices that already exist stay available. You can still create a single invoice from an order in one click. Nothing changes about tax calculation, addresses, and tax data.
Add an Access End Date Later
You can now set the access period on any order, even when the product was sold without an expiry date. Pick an end date under "Access period", or lift the limit again in one click.
Installment Plans Are Checked in the Product Editor
Every installment plan now spells out what the buyer actually pays as you type it: number of installments, amount per installment, and the total. Swapped values stand out immediately and can be turned around with "Swap values".
More Data in Zapier
The Zapier triggers now send this data as well:
- Your buyers' VAT ID (customer_vat_id)
- Whether they bought as a company or as a private person (customer_type)
- The answers from your custom checkout fields, one field at a time (custom_fields) or bundled into ready-made text (custom_fields_text)
Copy Modules Into Another Course
The menu on every module in the course editor now has Copy to another course. The module moves across with all its lessons and their content, and the original course stays exactly as it is.
Offer Courses as Variants
Course products now support variants. Each variant stands for exactly one course, and your buyers choose which one they want on the checkout page. That way a basic course and a premium course are offered through a single product.
Duplicate a Product and Its Course Together
Duplicating a course product now creates its own copy of the course as well. The copy is fully independent, so you can rebuild it without anything changing for the original or its buyers.
The Separate Course Status Is Gone
New courses are published from the start. Whether your buyers can open a course now follows from the product they bought it through, which means one less place where a finished course can sit invisible without you noticing.
Edit the Access Period
For products whose access expires, you can now change the end date straight from the order, either to a specific date or by adding 30 or 90 days in one click.
- Campaigns and automations can now be edited as HTML, so pasted formatting survives.
- Limited time offer prices also appear on your shop overview.
- In your reports, subscription renewals count towards the month they were charged.
Course Previews
Release individual lessons as a free preview by marking them in the course editor. Every sales page for the course then shows an automatic preview link to those lessons.
Set the Release Time
Dripped lessons now appear at a fixed time of day. Set it under Course settings, applied to all your courses and based on your timezone.
Duplicate Courses
Duplicate a whole course in one click, including its structure, lessons, and settings, as an editable copy.
Also Improved
- Product search: search your products in the products overview.
- Emails: search and sort your campaigns and automations.
- Order bumps: you can now create invoice corrections for orders with an order bump.
- Significantly improved loading times across the app.
We rebuilt online courses from the ground up. Courses now have their own editor, where even large, complex courses are easier to create and manage. The view your buyers see is completely new, too.
Here's some of what's new:
- Several layouts for the course area, such as the card view (see image)
- Release lessons on a schedule: by date, days after purchase, or once another lesson is completed
- Clearer participant management with progress tracking
- Automatic course backups
You move your existing courses into the new system yourself, whenever you're ready.
A Dedicated Sign-Up Page for Your Newsletter
Your shop now has a standalone newsletter sign-up page at "/subscribe" (e.g. yourshop.com/subscribe) that shows only your sign-up form.
Share Landing Pages with Affiliates
Make your landing pages available for your affiliates to promote. Just enable the "Available for affiliates" option in a landing page's settings. The page then appears in your affiliates' area next to your products, each with their affiliate link attached. Any resulting purchases are automatically attributed to that affiliate.
Transaction IDs for Easier Payment Mapping
The order details and the Zapier triggers now include each payment's transaction ID, the reference from your payment provider (e.g. PayPal or Stripe). The orders export menu also offers a new payments export that lists every individual payment with its transaction ID. This makes payments easier to reconcile.
As of 19 June 2026, a withdrawal button is legally required in online retail. We have already activated it automatically for all shops based in the EU, with nothing for you to set up.
Your shop footer now shows a „Withdraw from contract“ button. Customers use it to submit a withdrawal with their order number and email and receive an immediate confirmation of receipt. You are notified by email and review each withdrawal yourself as usual, no refund is triggered automatically.
The footer was slightly adjusted to fit the button, and you can control whether it is shown anytime in your legal settings.
To-do: update your legal texts
Your privacy policy and cancellation policy must mention the new withdrawal. Re-apply our updated templates in your legal settings or extend your own texts. You'll find all steps and the ready-to-use text blocks in the help center.
Strike-Through Price on Order Bumps
When an order bump's price is lower than the regular price of the linked product, the regular price now appears struck through next to the bump price. Customers see the value of the offer at a glance.
Customizable Sign-Up Form for External Products
For "Direct link" products with the email opt-in enabled, the form shown before the redirect now also asks for first and last name. You can also customize the form's title and button text.
Refreshed Default Styles for New Shops
Newly created shops now start with tidier default styles: more subtle colors, better-matched fonts and buttons, and a visible login link.
Google Search Console
Under "Tracking & SEO" in the shop settings, add your Google Search Console verification code to verify your shop there and see how it performs in Google search.
The trigger of an email automation can now be changed after creation, even while it's active. Add another freebie or product to an existing automation, swap it out, or switch the trigger type.
The "Recipients" tab also lets you remove individual recipients from a running automation.
Make a product's checkout page more your own. Add an extra description text and a banner image per product that show only on the checkout page.
The description text is great for extra notes, benefits, or trust-building content right before purchase. The banner image appears in its own row above the product title and replaces the small thumbnail there (recommended size: 1200 × 300 px).
You'll find the options when editing a product under "Customize the checkout page".
Improved Checkout
First and last name are now collected in two separate fields at checkout. The discount code field is now more visible and can be hidden per product when you don't need it. The checkout and order bumps have also been visually refreshed.
Insert Buttons in Product Text
The text editor for product descriptions now has an "Insert button" option. Add buttons with your own text and link directly into your description.
Manually Assign Sales to an Affiliate
Credit a sale to one of your affiliates afterwards from the order details, for example when a purchase wasn't tracked via the affiliate link. The commission is then created automatically within a few minutes.
Dedicated Onboarding for Affiliates
Anyone who registers through an affiliate invite link now lands directly in the affiliate area instead of the seller onboarding. If they later want to sell their own products too, a prompt in the dashboard guides them through the setup.
Booking Data in Zapier
The "New Order" and "New Paid Order" Zapier triggers now include appointment booking data: start, end, and the Zoom join link and password. This makes it easy to automate calendar invites and reminders.
Enable an optional referral commission for your affiliate program (e.g. 3%) in the affiliate settings. Affiliates who recruit other affiliates for your program then earn a small commission on their sales. It's paid from your margin and doesn't reduce the direct affiliate's commission.
-> Guide for sellers
-> Guide for affiliates
Alongside the drag-and-drop builder, landing pages can now be uploaded as raw HTML. Create the page with ChatGPT, Google Gemini or Claude and paste the code into the new HTML editor. Tentary hosts it as-is under a URL of your choice.
Note: Requires a custom domain.
-> More info & instructions in the Help Center
Existing customers who missed an automation can now be enrolled retroactively. This is useful when the automation was created after a purchase or signup.
-> More info & instructions in the Help Center
Automatic Credit Notes on Refunds
Every refund now automatically generates a credit note that is sent to the buyer along with the refund confirmation email. For older refunds without a credit note, one can be generated manually from the order details page.
Manual Invoice Corrections
Correct buyer or seller data on an already-issued invoice directly from the order details page. A credit note for the previous invoice and a new corrected invoice are generated automatically and can be sent to the buyer. Tax-relevant fields like country, VAT ID, tax rate, and tax note are also (optionally) editable.
Issue partial refunds for orders. Choose between a full or partial refund in the order details. Multiple partial refunds per order are supported.
Make the invoices your customers receive match your brand. Head to Settings > Invoice design & numbering to configure:
Logo & Accent Color
Add your company logo and choose an accent color that appears on every invoice.
Custom Invoice Numbers
Set your own prefix and starting number so invoice numbers align with your existing accounting. Numbering increments automatically with each sale.
Order Number & Discount Code on Invoices
Invoices now display the associated order number. If a discount code was used, it is noted on the invoice as well.
Better Protection Against Self-Referrals
Purchases through your own affiliate link are now automatically detected and commissions will not be credited.
Meta Pixel: Purchase Event for Free Products
When a Meta Pixel is integrated, the Purchase event is now also triggered for free products.
New Onboarding & Improved Payment Configuration
New users are now guided step by step through setting up their shop. Additionally, the payment configuration has been redesigned and is now easier to navigate.
Upload custom files within an order and share them with your customer. Ideal for personalized content, consultation results, or individual documents. Your customer will be notified by email and can download the files from their download page.
-> More info & instructions in the Help Center
You can now add up to three preview files to your products. Upload audio files or PDFs that your customers can listen to or view directly on the product page before buying.
You can now create limited-time offers for your products. Set an offer price along with a start and end date. The regular price is automatically restored once the offer expires.
Optionally, you can enable a countdown that shows your customers how much time is left. Choose from different styles and customize colors and text to match your brand.
Custom Code Element in Landing Page Builder
The new Custom Code element lets you add your own HTML, CSS, and JavaScript code directly to your landing pages. Available for all pages with a custom domain.
New Help Menu
You can now search our help center and create support tickets directly inside Tentary, without leaving the dashboard.
Revenue figures visible to Admins & Accounting only
Team members without an Admin or Accounting role can no longer see revenue figures – not on the dashboard, in orders, reports, or products.
Tentary receives a new branding including a new logo after five years. In the process, we have also modernized the backend and overhauled the user interface so that Tentary is ready for many new features in the coming months.
The beginning is an improved dashboard that is much more user-friendly and gives you a quick overview of your most important metrics.
From now on you can see all updates and new features directly in your Tentary dashboard. New entries are marked with a red badge so you never miss anything.
Since our founding at the end of 2021, we have been growing steadily and recently at an even faster pace. Since then, we have changed and improved a lot, and helped many customers successfully sell their products online.
We are a small but dedicated team and hope that we can always provide you with the necessary support to make your business successful. As we have no investors, we are completely independent in our decisions and can focus solely on providing you with the best possible platform.
To ensure that we continue to work on the right things in the future, please share up to 3 ideas or wishes for new features with us below. We collect the feedback and use it for future planning.
Thank you and best regards,
Gerrit Tebrake, Founder of Tentary
