Lost feedback
The right comment, in the wrong channel, two weeks after the page changed.
Built for developers & editorial teams
Client Feedback & Editorial Workflow for WordPress.
Tired of the feedback chaos? Endless meetings - scrolling through email - scattered documents - lost Slack discussions - multiple staging environments - slow Jira or Figma responses?
Already using Flow? See what Pro adds
Free on WordPress.org
Data stays in WordPress
10 native integrations
The problem
Feedback is harder than the work.
When feedback lives somewhere else, every comment becomes a scavenger hunt. Flow puts the conversation on the actual page and gives it a clear next step.
Vague screenshots
“Change this” with no reliable page, element, or version attached.
Endless walkthroughs
30 minutes meetings or a video to ask for one sentence to be rewritten.
Another external tool
Another account, another subscription, and your content on somebody else’s server.
How it works
01 — Assign
02 — Review
03 — Decide
Instant feedback in three easy steps.
The familiar Git merge request process developers already know and trust, translated into a review experience clients and content teams can use immediately.
01
Draft
02
In review
03
Changes requested
04
✓ Approved
Choose a reviewer
Assign the right person from WordPress and send the content into review without changing how you build it.
Comment on the page
Reviewers see the rendered result and add inline comments directly to text, images or video.
Approve or request changes
Implement changes, resolve threads, resubmit for review and publish with confidence when approved.
Human in the loop · AI Ready MCP
Your AI agent can do the work. It still can't approve its own work.
Flow exposes MCP abilities so a connected agent can assign reviewers, read human comments, implement changes through the WordPress builder, resolve threads, and resubmit. The human remains the gate. The agent does not get to approve its own draft.
Creates or edits the draft
The connected agent builds the WordPress page with the builder or core tools it already uses.
Assigns and sends review
Flow abilities pick a reviewer, notify them, and open the review without publishing the page.
Leaves real feedback
The reviewer inspects the rendered page and pins inline or page-level comments where the work actually is.
Implements and resolves
The agent reads the comment queue, edits the page, resolves addressed threads, and resubmits.
Approves — or sends it back
Only the human can approve. Mandatory review keeps Publish locked until that decision is recorded.
AI content pipelines
Every generated draft can enter a human review loop.
Automation creates the WordPress draft. Flow assigns a reviewer, keeps comments on the live page, and blocks publication until a person signs off.
AI content review →
Developers
Human comments become an agent work queue.
Treat Flow like pull-request review inside WordPress: the agent resolves feedback, the client remains the approver, and nothing ships on a self-check.
Developer workflow →Flow manages review state. Content edits still happen through the connected builder or core WordPress tools. The agent never approves its own work.
Use cases
Workflow adapted for multiple use cases
Flow adapts to how your team works — whether reviewers live in WordPress or clients review from the rendered frontend.
Editorial teams
Draft → review → approve → publish
Assign a reviewer in WordPress, collect inline comments on the live page, and move content through clear approval states — no email chains or shared docs.
Editorial workflow → DevelopersClient feedback like a merge request
Build the site, send the client a review link, collect DOM-anchored feedback, iterate until approved — no SaaS, screenshots or status meetings.
Developer workflow → AI content reviewAI draft → human review → publish
Put a named human checkpoint between AI-generated WordPress drafts and publication — with inline feedback on the rendered page.
AI review workflow →
The product
One focused workflow on a dedicated review page.
Flow does not replace your editor. It adds the missing review layer around the work you already make in WordPress.
FEATURE 01
Feedback lands exactly where the reviewer means.
Highlight a sentence or click an image, video, or embed. Flow anchors the comment to that content so the author starts with context, not detective work.
- Inline comments on text
- Click-to-comment on media
- Threaded replies and resolved comments
FEATURE 02
Review what visitors will actually see.
Flow renders the page through its real theme, header, footer, spacing, and typography. Reviewers catch problems the editor view hides, without needing to learn the editor.
- Full rendered-page preview
- Optional or mandatory approval mode
- Posts, pages, products, and custom post types
FEATURE 03
A decision, not another open thread.
Approve, request changes, resubmit, and keep the team informed with status-change emails. Each round has a clear owner and a visible outcome.
- Approve and request changes
- Notifications across the review lifecycle
- Dedicated dashboard, filters and admin shortcuts
WordPress-native by design
Your feedback belongs beside your content.
Flow runs inside WordPress using native APIs and familiar interface patterns. The free workflow needs no separate SaaS account or monthly service, and your review data stays with your site.
Data stays on-site
Comments, statuses, and review history live in your WordPress database.
Feels like WordPress
A Gutenberg-style review page and familiar controls reduce onboarding.
Use your editor
Flow wraps around your workflow instead of forcing content into a new system.
Focused, not bloated
Practical review states without enterprise workflow configuration.
Built for your stack
Keep the editor your team already knows.
Flow has dedicated integrations with WooCommerce and nine popular WordPress builders, while other editors can use the Gutenberg or Classic editor controls.
testimonials
Less explaining. Faster sign-off.
I didn’t know we’d ever have this in WordPress. It’s like being in Figma, but better because it’s a live environment.
ALIN COZARI
Very intuitive and easy to use. Setup was quick, the interface is clean, and everything works as expected.
ADRIAN MARICA
Simple, intuitive and efficient. The inline commenting system makes collaboration much clearer, especially with clients or content teams.
CRISTINA ZAMORA
Priced per site
A plugin on your site. Priced per site, not per seat.
Flow runs on the WordPress hosting you already pay for. The core review workflow is free on WordPress.org. Pro starts at $49 a year for one site, and the price never changes with the number of reviewers, clients, or comments.
The SaaS way
- ✕ Plans metered by seats, workspaces, or canvases
- ✕ Client feedback stored on the vendor's servers
- ✕ A snippet, extension, or separate dashboard to manage
- ✕ Another login for your team
The Flow way
- ✓ Free core workflow from WordPress.org
- ✓ Pro from $49/year per site, unlimited reviewers
- ✓ Comments, statuses, and history stored in WordPress
- ✓ One plugin, inside the interface your team already knows
The only outside service Flow calls is Gravatar, for reviewer avatars — the same one WordPress core already uses.
Free on WordPress.org
Start with the complete core review workflow.
Assign a reviewer, collect inline comments, approve or request changes, and keep everyone updated—without adding another monthly service.
Install Flow free- ✓ One reviewer per post
- ✓ Inline text and media comments
- ✓ Approve and request changes
- ✓ External email magic-link invites
- ✓ Email notifications and dashboard
FAQ
Before you add Flow.
The practical details teams usually want to know before diving in.
Assign a reviewer, collect feedback via inline comments, request changes or approve, and publish when approved.
The actual page exactly as visitors will see it — Flow renders the content through your theme on the frontend. Inline comments anchor to the rendered output, so reviewers catch layout, spacing, and typography issues that the editor view hides. Reviewers also don't need to access the editor to leave feedback.
Flow is designed for Gutenberg, Classic Editor, Elementor, Bricks Builder, Beaver Builder, Divi, Avada, Breakdance, Oxygen, and WooCommerce. In Classic Editor and WooCommerce products, Flow is a metabox on the edit screen. In the other builders, Flow lives in the top bar.
Flow ships with native integrations for the ten tools above. If you work in a different editor, you can still use Flow — just open the post in Gutenberg or Classic Editor (both included with WordPress) to request reviews, manage reviewers, and track status. Your existing editor stays untouched for the actual content work.
Yes. You can enable the review workflow for posts, pages, products, and custom post types from the settings screen. We cannot guarantee compatibility with every custom content type, but we are confident most cases are handled.
Yes. Flow sends email notifications for key review lifecycle events, helping teams stay aligned on status changes. Slack integration is also included in the Pro version.
Yes. Open Settings → Flow and choose the Product content type. WooCommerce products use the classic editor, so Flow appears as a Review metabox under Publish. Reviewers comment on the live product page.
Flow is ideal for content and editorial teams that need a simple review and approval workflow in WordPress without the overhead of enterprise-style configuration. It also works well for freelance developers and agencies who want a structured way to share in-progress work with clients for feedback and approval, without sending screenshots or asking clients to navigate the WordPress admin.
Yes. Enter your client's email address as the reviewer and Flow sends them a private magic link to the review page, with no WordPress account needed. They comment on the live page and approve or request changes. If you'd rather give them an account, assign a WordPress user with a reviewer role instead. Flow Pro adds public review links anyone can open, several external reviewers per post, and site-wide review.
No. Flow is a WordPress plugin, not a hosted service. The free version needs no account anywhere, and clients review through a private magic link. Flow Pro is a per-site license you buy through Freemius and activate inside WordPress.
Give it a try on your own site for free.
Install Flow free, send pages for review and replace the next feedback thread with a clear approval workflow.
