Branding, UX/UI DESIGN, CRO, DESIGN AGENCY IN SYDNEY

We create brands & digital products that convert

get a free strategy session
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We help founders & teams along the journey

Explore our various proven frameworks that guarantee results.
Problem
My website is not converting

You are struggling with a poorly executed website and need help to grow revenue by optimising your website.

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UX/CRO Audit
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Conversion Growth Sprint
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CRO Retainer
Learn more
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Problem
I have an idea I want to build

Excited to build your new idea? We help from ideation all the way to execution.

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Branding Elevation
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Design Team Plan
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Web Development
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Weblow Development
Learn more
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CLIENT FEEDBACK

Real work. Real clients.

Raw.Studio have exceptional designers that have an insane curiosity for solving user problems.
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David Vitek
CEO, Hipages
Their attention to detail, UX design and design aesthetic has helped us push the limits on various mobile apps we have designed.
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Paul Benetts
CEO, Spaceship
The experience was very enjoyable. The team at Raw Studio were very professional in their approach, delivering exceptional ideas with creativity.
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Bradley Delamare
CEO, Tank Stream Labs
Amazing team and great people to work with. They're a powerhouse and have built some of the most impactful businesses.
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Vaibhav Namburi
CEO, Five2One
The Raw.Studio are an exceptional team and industry leaders. Their attention to detail and work ethic is the best I've worked with.
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Thivanka De Silva
Head of Marketing, IAPF
Raw.Studio have exceptional designers that have an insane curiosity for solving user problems.
Image
David Vitek
CEO, Hipages
Their attention to detail, UX design and design aesthetic has helped us push the limits on various mobile apps we have designed.
Image
Paul Benetts
CEO, Spaceship
The experience was very enjoyable. The team at Raw Studio were very professional in their approach, delivering exceptional ideas with creativity.
Image
Bradley Delamare
CEO, Tank Stream Labs
Amazing team and great people to work with. They're a powerhouse and have built some of the most impactful businesses.
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Vaibhav Namburi
CEO, Five2One
The Raw.Studio are an exceptional team and industry leaders. Their attention to detail and work ethic is the best I've worked with.
Image
Thivanka De Silva
Head of Marketing, IAPF
Raw.Studio have exceptional designers that have an insane curiosity for solving user problems.
Image
David Vitek
CEO, Hipages
Their attention to detail, UX design and design aesthetic has helped us push the limits on various mobile apps we have designed.
Image
Paul Benetts
CEO, Spaceship
The experience was very enjoyable. The team at Raw Studio were very professional in their approach, delivering exceptional ideas with creativity.
Image
Bradley Delamare
CEO, Tank Stream Labs
Amazing team and great people to work with. They're a powerhouse and have built some of the most impactful businesses.
Image
Vaibhav Namburi
CEO, Five2One
The Raw.Studio are an exceptional team and industry leaders. Their attention to detail and work ethic is the best I've worked with.
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Thivanka De Silva
Head of Marketing, IAPF

Have the confidence to grow bigger.

Whether we’re working with SaaS / web application design, e-commerce, health-tech, Fintech, or education, our approach is always about achieving your business targets and improving key metrics for business growth.

Skip the guesswork and let our expertise and insights drive your product growth. Got a project in mind, get a free strategy session.

100M+

Users reached

We pride ourselves in putting a lot of care into developing our digital products, and the results show that we create products that users love.

+69%

AVG. Conversion rate uptake

We care about results, and we use data and research to create business strategies and drive our design decisions.

+1.8B

raised by clients

We’ve helped our startup clients reach their investment goals through strategic branding and ready-to-launch digital products.

Clients we’ve worked with

Our clients benefit from a collaborative UX design approach led by an in-house team of experts. From Research & Ideation, Branding Strategy, Conversion Optimisation, User Experience, User Interface to Web development, we follow our clients and consider them as strategic partners.

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We helped Snug design some feature in their internal product for real estate agent.

02

We helped Vexex designing their User interface for their application

03

We helped OpenPay with strategy and Product design for their internal product

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We helped TAL with UI/UX on an internal product

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We helped TSL with their new branding for their 10 years anniversary

06

We helped Forage with their internal product and education strategy

07

We helped Vital.ly redesign their entire patient management system and helped them strategise new business avenues

08

We created a brand & product experience that takes a new approach to investing.

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We helped Westfield create a consistant UI and design approach for their mobile app

10

We helped Snappr launch their MVP and rethink how we find & hire photographers

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We helped Openlearning design their website and build

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We helped Zip Co implement new CMS technology in their marketing website

see all our clients
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Featured in
awards

Testimonials

F.A.Qs

ABOUT RAW.STUDIO
What does Raw Studio do?

Raw Studio is a design agency in Sydney that builds brands and digital products that convert. We cover branding, UX and UI design, conversion rate optimisation, user research and web development. We have launched 70+ products across 33 industries for clients including Westfield, Zip Co, TAL and Snappr.

Why choose Raw Studio over another design agency?

Because we are measured on business outcomes, not deliverables. Every project starts with research and an agreed success metric, so design decisions are backed by evidence rather than taste. Propper's conversion rate doubled in 8 weeks. Snappr's rose 30% after we redesigned their onboarding. We are also one of the few Sydney agencies doing branding, UX and conversion rate optimisation under one roof.

GROWTH
What is conversion rate optimisation?

Conversion rate optimisation, or CRO, is the practice of increasing the percentage of your website visitors who take a desired action, such as buying, booking or enquiring. It works by finding where people drop out of a journey, forming a hypothesis about why, then testing a fix. Unlike paid media, it grows revenue from the traffic you already have. See our conversion rate optimisation service.

What is a good website conversion rate?

There is no single good conversion rate. It depends on your industry, your price point and where your traffic comes from, so the only benchmark that really matters is your own baseline. The more useful question is how much better your site could be doing. When we rebuilt Propper's website the conversion rate doubled in 8 weeks, and Snappr's rose 30%.

How do I improve my website's conversion rate?

Start by finding where people drop off, not by changing the design. Look at your analytics for pages with high traffic and low completion, then watch real users attempt the task. Most conversion problems come down to unclear value, too many steps, or a form asking for more than it needs. Our free UX audit is a good place to start.

Getting Started
What is the difference between UX and UI design?

UX design is about how a product works: the research, structure and user flows that let someone complete a task. UI design is about how it looks and responds: layout, typography, colour and interactive states. UX decides what screens exist and in what order, UI decides what they look like. Most products need both, and they are usually done by the same team. See UX design and UI design.

How much does UX/UI design cost in Australia?

It depends on scope, and there are two common models. A scoped project is quoted as a fixed price after a free strategy session, which suits a defined website or app build. An ongoing design team is a flat monthly fee starting at $8,400 + GST, with unlimited design requests and no lock-in contract. Full detail is on our pricing page.

How long does a design project take?

Most of our projects run between 4 and 12 weeks, depending on scope. The Tank Stream Labs rebrand took 4 weeks. Propper's brand, UX research and website redesign took 8 weeks. Maqro's investment platform took 12 weeks. We work in sprints, so you see something reviewable every week rather than waiting months for a reveal.

Does my website need a redesign?

It probably does if it is not converting, if your team cannot update it without a developer, if it was built more than three or four years ago, or if your business has changed and the site has not. A full redesign is not always the answer though. Often the fix is a handful of targeted changes, which is exactly what a UX audit will tell you.

Should I build my website in Webflow or WordPress?

Webflow suits marketing sites that a non-technical team needs to update quickly, with hosting and security handled for you. WordPress suits sites that need custom functionality, complex content structures or specific plugins. We build in both, plus React for web applications, and we recommend whichever fits how your team actually works. See our web development service.