What your competitors
did on TikTok this week
Name a competitor by website, @handle or hashtag. Reachara finds the hashtags their videos run under, sweeps them on a schedule, and shows you what they posted, which posts travelled, and who has started posting about them.
See the hashtags we infer for a competitor before you subscribe
From $99 a month · no credits, no per-sweep charge
One tag, 89 videos, 69 accounts behind them, in 9.8s — a monitored pair does that for up to twelve tags, on a schedule
Placeholder marks. Reachara is new and has no customers to name yet — when there are, they will be named here with their permission.
You already know who your competitors are. What you cannot see is what they posted on TikTok this week, which post actually travelled, and who has started posting about them — until someone forwards you a screenshot.
Three screens, refreshed on your plan's cadence
A pair is one competitor on one channel. Its hashtags, the posts ranked by how far they travelled, and the accounts behind them arrive together on Competitors, Discovery and each account's report — no feed to scroll by hand.
Their hashtags, kept honest
You give Reachara a website, an @handle or a hashtag. It works out which tags that competitor's videos keep appearing under, records what each one returned, and drops the ones that return nothing.
- #caloriedeficit
- #highprotein
- #mealprep
- #gymtokdropped
- #fitnessdropped
What travelled, not just what was posted
Every post in a sweep is ranked by plays divided by the posting account's own followers. That separates a post that reached people who had never heard of them from a big account having an ordinary week.
Who started posting about them
The accounts that turn up under a competitor's tags, sweep after sweep — each with its own posts, its own numbers, and whatever contact it published in its own bio. Shown as a fact, never sold as a lead.
- NEW
What travelled, not what was merely posted
A feed of a competitor's posts tells you they were busy. Plays divided by their own follower count tells you whether a post found people who did not already follow them — which is the difference between activity and a result. Rank a sweep that way and the top of it stops being their biggest account and starts being their best week.
A big account having an ordinary week
1x
1M plays ÷ 1M followers
A post that outran its account
186K plays ÷ 152 followers
1226x
How a monitored pair works
A pair is one competitor on one channel. You set it up once; after that the only thing you do is read what changed.
01
Name a competitor
One field: their website, their @handle, or a hashtag you already know they run under. Working out the rest of their tags is the first thing Reachara does.
02
Reachara maps their channel
The name becomes up to 12 TikTok hashtag pages — keyword search is blocked on TikTok, hashtag pages are not, and that is the whole trick. Roughly 1,000 videos, in a couple of minutes.
03
Read what changed
The pair is swept again on your plan's cadence — weekly on Starter, daily above it — and every refresh is reported against the last one: new posts under the tags, what travelled, and accounts that had not appeared before.
Measured, not modelled
One live run of the sweep engine against a single hashtag, timed end to end. A monitored pair runs up to 12 tags and roughly 1,000 videos in a couple of minutes, on its plan's cadence.
- to sweep #caloriedeficit
9.8s
to sweep #caloriedeficit
- videos read
89
videos read
- accounts behind them
69
accounts behind them
- with a public contact in bio
36%
with a public contact in bio
25 of 69 accounts, on one tag, on one day. This is a timing of the sweep, not a monitoring result — we have not published a competitor case study and there is no number here standing in for one. The reachable rate is also the figure that moves most between hashtags, about a 9x spread in what we have measured, so treat it as what one tag returned rather than as what yours will. The screenshots on this page are the same workspace, unretouched.
What Reachara does not do
No audience demographics: follower age, gender and location need follower-graph access we do not have, so there are no demographic charts anywhere in the product — not estimated, not modelled, not shown. No ad spend and no paid-partnership detection either; a sponsored post and an organic one look identical to us, and we will not guess. What Reachara reports is the videos under a tag, their public metrics, how far each one outran the account that posted it, that account's public bio, and how a tag's yield moves over time.
What changes once you can see their channel
No customer quotes yet — Reachara is new. These are the three things a monitored pair is built to change, stated so you can check them against your own first sweep.
You stop finding out from a screenshot
The usual way you learn what a competitor ran is somebody forwarding it weeks later. A pair on a schedule puts the same information on your calendar instead of on someone else's.
You can tell a post from a hit
A feed of their posts tells you they were busy. Plays measured against their own following tells you which one actually found people who did not already know them — which is the only one worth reading twice.
You see who is carrying them
Accounts that had never posted under a competitor's tags start showing up in a sweep. You get each one's posts and numbers, and the report says exactly which tag it was found on.
The same sweeps, behind one API key
api.reachara.com is the same application as the dashboard, on purpose. A key and a browser session resolve one account and the same monitored pairs instead of two of each — reads cost nothing, and there is no second contract to sign for programmatic access.
curl https://api.reachara.com/v1/scans \
-H "Authorization: Bearer rc_live_..." \
-d '{"seed_tags": ["competitorbrand"]}'
{
"videos": 89,
"accounts": 69,
"contactable": 25,
"top": {
"amplification": 987,
"contact": "email_business"
}
}Frequently asked questions
What counts as one monitored pair?
A pair is one competitor on one channel — say, your closest rival on TikTok. Watching two competitors is two pairs; watching one competitor on two channels would be two pairs as well, once a second channel exists. Capacity is the only thing a plan limits: $99 for 2 monitored pairs, weekly refresh; $199 for 6 monitored pairs, daily refresh; $599 for 20 monitored pairs, daily refresh.
Where does the data come from?
TikTok hashtag pages, read the same way a browser reads them. Keyword search is blocked to automated clients; hashtag pages are not, which is why a sweep is built out of tags rather than out of a search box. Everything we return — the video, its play count, the posting account's follower count, the contact in its bio — is public on the profile it came from.
How do you know which hashtags a competitor runs under?
From a website, an @handle or a tag you already know, Reachara builds a candidate set and then checks it against reality: which tags that competitor's videos actually keep appearing under. Tags that return nothing are dropped and the score carries into the next sweep, so the channel map tightens instead of staying whatever the first guess was.
How often is a pair refreshed?
Starter: weekly refresh. Growth: daily refresh. Scale: daily refresh. Cadence is the reason the tiers are not simply "more of the same" — a weekly sweep shows you a competitor's strategy, and a daily one lets you react to a single post while it is still moving.
Which channels can I watch?
TikTok today, and only TikTok. Instagram, YouTube and Reddit are planned and are not sold — nothing in the product offers them, and no plan counts them. When one ships it becomes a channel you can pair a competitor with, at the same price per pair.
What is amplification, exactly?
Plays divided by the posting account's own follower count. It measures how far a video travelled beyond the audience that already existed for it. A 152-follower account with a 186K-play video scores about 1226x; a million-follower account with a million plays scores 1x. Ranking a sweep this way is what separates a competitor's breakout post from their ordinary week.
Do you show ad spend or paid partnerships?
No. We read public videos and public profiles, and a sponsored post looks exactly like an organic one from there. Detecting spend would mean disclosure data or an ad library we do not read, so we do not estimate it and there is no number in the product that pretends to.
Do you show audience demographics?
No. Follower age, gender and location require follower-graph access we do not have, and we would rather say so than model a number and print it on a chart. If audience demographics are what you are buying, a tool with that access is the honest recommendation.
Do you show creators' contact details?
Only what an account published itself in its public bio, and only as a labelled fact on that account — a business email, a personal email, a bio link, or “no public contact”. Reachara is not an outreach tool: there is no email sending, no CRM, no lookalike search and no guessed address.
How long does a sweep take?
A single hashtag comes back in about ten seconds — one measured run of #caloriedeficit took 9.8s, reading 89 videos. A pair's full sweep is up to 12 tags and roughly 1,000 videos, in a couple of minutes. It runs on schedule, so in practice you are reading a result rather than waiting for one.
Are there credits, or a charge per sweep?
No. Nothing here is metered: a pair is swept on its plan's cadence for as long as you are subscribed, and a sweep costs the same whether it comes back rich or thin. What you buy is capacity — how many pairs, how often — starting at $99 a month. There is also no free tier; a new account can name a competitor and see the hashtags Reachara infers for it before subscribing.
Is there an API?
Yes — api.reachara.com, serving the same sweeps and the same rows the dashboard shows. It is deliberately the same application: an API key and a browser session resolve one account and the same monitored pairs, rather than two of each. API access is included from the Growth plan.
