If you want a branding agency, they'll happily spend six weeks choosing a beige.
Most software is built to ship. Not built to succeed.
We fix that.
We build and refine digital platforms so they stay useful, reliable, and aligned with the people who depend on them.
15+ Years, Complex Platforms
Designed as Systems, Not Features
Reliable. Secure. Built to Last.
Senior Experts. No Middlemen.
Clients Include
WATCH: Get $2 for every $1 you spend.
what we do
UX & Product Strategy
We redesign product moments that confuse users, slow them down, or block adoption. From onboarding to in-app flows.
Product Systems & Architecture
We work at the system level, aligning technical decisions with real-world use so platforms stay coherent, maintainable, and adaptable over time.
Behavioral Insights & Testing
Eye-tracking, scroll-depth mapping, heuristic evaluation, and narrative clarity testing that reveal exactly what users notice (and what they miss).
Case Studies
Building a SaaS product and high-conversion landing page from zero
I created Glinter to identify “ad-gap” opportunities in local markets — then designed the product experience and landing page using the same CRO workflows I use for clients.
Full product concept, UX, and UI
Landing page built for clarity and intent
Early beta signups with zero paid traffic
From tryout tool to athlete-development platform
I led product strategy and UX shifts that reframed 615 Eval around clarity, confidence, and long-term growth for young athletes and their families.
Refined product mission and positioning
New onboarding + parent journey
Development-focused feature concepts
Improving performance inside a live digital platform
Refined key decision points, flows, and interaction logic inside an existing system to reduce friction and improve user follow-through.
+40% improvement in completion rates
Stabilized into a consistent 25–30% range
Reduced early-step drop-off to just 2%
What Clients Say
Geneen Roth
Gregory helped us completely rethink how we communicate with our customers. He didn’t just redesign a page, he reshaped how we think about what actually moves people to act. Our engagement shot up, and suddenly everything made sense.
John C. Poyser
Gregory and his team are rare gems. Their work is beautiful and their communication, exquisite. They bring a designer’s sensibilities and strong UX/UI expertise, with the ability to deliver digital products that look beautiful and work exceptionally well.
Vince Meardon
We came to Gregory when our digital experience wasn’t performing. He dug into the data, found where people were dropping off, and rebuilt the flow from the ground up. Within weeks, we could see users moving through the system with clarity. It was night and day.
Steven Goldhar
He’s the rare mix of creative and dependable. Smart ideas, no ego, always focused on what will actually work in the real world. Every project feels calm and under control because he’s thought through every detail.
Judy Ross
Gregory doesn’t just make things look better, he makes them feel right. He understands tone, emotion, and timing in a way that’s rare in the digital world. Everything he touches feels more intuitive, more human, and more trustworthy.
Warren Sprau
I’ve worked with Gregory for years, and he’s become my go-to for anything that really matters. He listens deeply, sees what others miss, and somehow turns half-formed ideas into something clear, thoughtful, and built to last.
