Campaigns that elevate themselves.
Mojo takes campaigns from concept to execution. It puts your strategy into action across your stack, keeping campaigns moving while you stay in control of the decisions that matter.
Leave the groundwork to Mojo.
Mojo aligns your campaign's hypothesis and goal with your message and your audience to build a smarter campaign. Mojo tracks how it's performing, and reports back before it doubles down on the campaigns that are working.
Every conversion counted.
Mojo checks every UTM and conversion tag before launch, then keeps an eye on them as the campaign runs. If something breaks or spend drifts, Mojo catches it while there's still time to change course.
Never explain your funnel twice.
Most AI knows marketing. Mojo knows how you market. Set your funnel stages, lead definitions, and attribution source once. Mojo remembers your revenue structure across every campaign and applies it. You can change what it remembers at any time.
See what Mojo can run with.
Brief to launch
One brief becomes a launch-ready plan: audience set, budget checked against your goal, every channel and handoff wired. You approve. It ships.
Zero waste
Weekly, Mojo finds the spend with no pipeline behind it, broken out by channel, segment, and account tier then moves it where it's actually worked before.
Auto-reply intel
Every send comes back with bounces and auto-replies nobody reads. Mojo works out who left, who replaced them, and how to reach them, then updates the accounts, leads, and contacts.
Lead handoff monitor
When leads stall between the form and the rep, Mojo traces the handoff, names the break, and shows the pipeline it's costing.
Email heads-up
Before a marketing email goes out, Mojo posts a summary to the right Slack channels so Sales knows what's coming.
Quarterly retro
At quarter close, Mojo writes the paid media retro across every channel: spend, performance, pipeline, and what actually moved.
Mojo is already a B2B expert you can trust.
Mojo comes with 20+ years of B2B marketing expertise built in. So there's less to explain before it gets to work, and learns from every campaign, making the next one smarter.
It knows the funnel
From funnel stages to MQLs, pipeline coverage, attribution windows and your naming conventions, Mojo starts with context.
It knows what connects
Budgets, audiences, tracking, routing, records. Mojo knows how a change in one place carries into the next.
It learns how you work
Every campaign adds to Mojo's understanding of your business, so it operates more precisely over time.
It understands your accounts
Intent, firmographics, and buying signals stay in context, giving Mojo a clearer picture of who the campaign's for...
You didn't sign up to be on
call for the
LinkedIn API.
Mojo runs with the stack you already have. Marketo and Salesforce stay exactly where they are, and your ops team stays in control.
Mojo uses read and write access only where a task requires it, from campaign setup to lead management and reporting. Every permission is scoped to what's needed and documented.
20+ years of B2B marketing. Already built in.
Demandbase has spent more than two decades inside B2B marketing, from attribution and campaign data to the systems marketers work in every day. Mojo is a separate product with all that B2B experience behind it. It starts with context, then gets smarter with every campaign.
Frequently asked questions.
What is Mojo?
Mojo is a B2B marketing agent, built by Demandbase. It works from your brief and goals to carry campaigns into execution across your marketing stack, then stays connected to performance as they run. You set the strategy, goals and approvals. Mojo keeps the campaign moving.
Who is Mojo for?
Mojo is built for B2B marketing teams running paid and demand generation programs, particularly mid-market teams who want campaign execution without unnecessary platform overhead. Typical users are paid media managers, demand gen leads, and marketing operations teams.
What can Mojo do?
Mojo builds and launches multi-channel campaigns, verifies UTMs and conversion tracking before spend starts, monitors pacing against pipeline goals, finds wasted spend, syncs records back to the CRM, and writes campaign retrospectives. Teams also build recurring routines, such as a weekly pacing check posted to Slack.
Does Mojo actually touch my ad accounts and CRM?
Yes, that's kind of the whole point. Mojo connects to your ad platforms, MAP, and CRM so it can take action, rather than stop at a recommendation. You stay in control of the goals and approvals, and Mojo brings you in when a decision needs you.
Why Mojo instead of ChatGPT, Claude, or Gemini?
General-purpose AI can help marketers think through a campaign. Mojo is built to run one. It comes with B2B marketing expertise built in and connects directly to your marketing stack to carry strategy into action, stay connected to performance and learn from what works.
How is this different from Demandbase's main product?
Mojo is a separate product built for B2B marketing teams that want an agent working across the stack they already use. It brings 20+ years of Demandbase marketing expertise with it, while Demandbase remains optional.
Which platforms does Mojo work with today?
Mojo connects to LinkedIn Ads, LinkedIn Lead Gen and Conversions, Google Ads, Meta Ads, and Campaign Manager 360 for paid media; Marketo for marketing automation and Salesforce for CRM; GA4, BigQuery, Google Sheets, and Google Drive for analytics and data; Demandbase for account intelligence and audiences; Gong for conversation data; and Slack for notifications and approvals. Connections use OAuth or API key.
Do I need to connect my ad accounts or CRM to get started?
No. Mojo can be explored on sample data with no setup. Connecting a stack takes one-click OAuth and shares no credentials — see our Security page for how connected data is stored and protected.
What if my company has strict policies around AI tools?
Fair question: a lot of marketing teams do. Mojo doesn't require connecting any company systems to get started. When you're ready to integrate, Mojo uses read-only OAuth for most connections, and every action is logged and encrypted — see our Security page for how your data is stored and protected. We're happy to share a one-pager for your security team if that helps move things along.
Where does my data live, and is Mojo secure?
Mojo connects through scoped OAuth and works against data already in a team's existing platforms rather than copying a CRM into a separate warehouse. Access is limited to what each task requires and every action is logged. Demandbase provides security documentation on request.
What if Mojo does something wrong?
You set the guardrails before Mojo ever touches a campaign: budget ceilings, channels, action types. Anything outside those guardrails comes back to you for approval. Every action is logged with the reasoning behind it, and any change can be rolled back in one click. If Mojo isn't sure, it asks.
Your next campaign can start further ahead.
Connect your stack. Load your campaigns. Enjoy the view.
