Morning session started off 🔥 with @RajaRajamannar of MasterCard at #ANAMasters
“The power of experiential marketing is in building lasting impression. Experiential marketing is about the customer, product marketing is about you.”
Mark Weinstein’s presentation on Hilton’s rebranding was truly inspiring.
“To achieve what others can’t, we have to do things others won’t”
#ANAMasters
Caught Marc Pritchard’s fantastic session this morning at #ANAMasters
Insight (Consumer Habits & Sentiments)+ Inclusion (Value for All) + Innovation (Formats, Placements) = Impact (Business & Societal)
It’s the sum of parts that drives results!
Walmart Connect and NBCU said it best, “integrated digital media is more important than ever to gain a competitive ROI. Start with the foundational investment then extend to CTV partners to enable reach and round out the portfolio mix by in-store solutions.” #ANAMasters
