Your AI SDR is only as good as its knowledge base. Five things to put in it:
1. What you sell, one plain sentence
2. Who it is for and who it is not
3. Three problems buyers say out loud
4. Two customer outcomes with numbers
5. Words you never want used
API vs SMTP, measured across millions of sends:
42.4% open rate vs 30.5%.
Same list. Same copy. Same people.
Go check which one your setup is using right now.