AI platforms can impact your website in a major way with seemingly small changes to their UI.
One such change includes OpenAI grouping sources inside of a three-dot menu at the bottom of ChatGPT's responses, rather than providing an individual button.
The sources still exist,
Generative AI traffic has grown how much??? 👀
Check out the full video on our YouTube channel for more details on the growth of AI and how to adapt to the changing landscape in 2026. 👇
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In our analysis of about 600,000 AI referral sessions, we found that more than 9 in 10 landed on consideration or decision-stage content.
This means your website's AI visitors are coming to you already having done their initial research.
Before they've had their first
You're not just copying and pasting random AI prompts and pre-built files from the internet, right?
Right?!?!
We get it. Finding a slick prompt or a ready-made AI customization (GPT, Gem, Skill, etc.) for your AI tool feels like a quick win. But that shortcut can carry hidden
Quick question: do you know how much of your Google Ads traffic might actually be bots?
According to one study, 53% of internet traffic comes from bots.
If your Google Ads automation setup doesn't distinguish a bot's form fill from a real lead, it will start to spend your
