Join
CHALYAMO
and top teams keeping AI output on-brandConnect your brand and design system guidelines to AI
Manage your design tokens, UI guidelines, and voice and tone in one place, ready for the AI tools your team uses.
- Cursor
- Claude Code
- v0
- Lovable
- Codex
- Figma Make
Why UI Rules
Your guidelines, ready for AI
Without UI Rules
- AI designs look nothing like your brand
- Your guidelines are scattered across documents
- You repeat design instructions in every conversation
With UI Rules
- Give AI your colors, typography, and design guidelines
- Keep them together and share them with your connected AI tools
- Make your guidelines available whenever your AI tools need them
Benefits
Your brand and design system, connected to your AI tools
Start with ready-made design guidelines
Start with curated guidance for usability, accessibility, and visual design. Add your own guidelines to reflect how your brand looks and works.
3 of 3 rules in use
Body text meets 4.5:1 contrast.
Never use a placeholder as the label.
Outline buttons are for secondary actions.
Bring your design tokens into every build
Design tokens define your brand's colors, typography, spacing, and other styles. Share those values with your AI tools by scanning your website or importing from CSS or Figma.
Cursor
Build me a booking system
Connecting to UI Rules over MCP…
Brand loaded215 rules · 38 styles
AaAa
Starting build…
Up-to-date in every AI tool
Update your guidelines and styles once. Keep your brand consistent across your connected AI tools.
You changed the corner radius
0.5rem → 0.75rem
Updated in 6 apps
Describe it in plain language
Describe the change you want to make to your guidelines or styles. The Agent prepares a draft for you to review and approve.
make all corners square
Sure. Here’s what I’d change:
1 change
Default
Before
0.5remAfter
0Brand and all its projects change.
How it works
Bring your brand into the way you build
Make me a pricing page
Your AI tool
MCP
Your rules
Output follows your rules
1
Add your brand guidelines and styles
Add your own guidelines, or start with ready-made design guidance.
2
Connect the AI tools your team uses
Share your guidelines with tools like Cursor, Claude Code, and v0.
3
Build with your brand
Your AI tools follow your guidelines and apply your brand styles as they build.
What people are saying
An easy way to describe your brand and styling across your whole business: the missing piece between the 'what' (tokens) and the 'how and why' that's so important, not just to AI, but to us squishy meat bags too.
Ch
Chris Kerr
Principal Product Designer at CheckWorkRights
You're amazing! Thank you for the work you're doing for the community.
Al
Alejandro Benjamin
Product Designer
The default rules I'm seeing in each style are extremely helpful, and it helps a lot in my problems as a vibe designer.
Ya
Yavnik Sharma
Product Builder
I hate seeing the same AI look and feel again and again. This lets you match your brand.
Mo
Mo Mirzae
Senior Product Designer at NAB
Reactions to the private beta announcement
The LinkedIn announcement reached 29,000+ impressions and 160+ comments in its first week. Watch the walkthrough and see what people said.
“The real problem was never writing the guidelines, it was that every tool reset to its own defaults the moment you closed the tab.”
“Yes please! I'm feeling this pain SO MUCH right now.”
“Keeping design decisions and guidelines accessible to AI tools could make consistency much easier across different workflows. Curious to see how UI Rules evolves.”
“I'd love to test UI Rules for our Design System workflows!”
Pricing
Start free, upgrade when you are ready
Every plan connects your guidelines to the AI tools you already use.
Starter
Set a few rules, connect an AI tool, and see them enforced.
Free
1 brand
1 AI tool connection
Agent for plain-language changes
Basic usage
1 member
Basic support
Popular
Pro
Everything you need to define your rules and put them to work. No card required.
$24
per month
Up to 3 brands
Multiple AI tool connections
Agent for plain-language changes
Standard usage
1 member
Priority support
Team
For complex, multi-brand organizations and agencies.
$79
per month
Up to 10 brands
Multiple AI tool connections
Agent for plain-language changes
High usage
5 members with permissions
Priority support
All prices in USD, tax included.
HOBook a demo
Not sure which plan fits?
Book a call with Hamish, the founder, and see it working on your brand.
I’m a multi-award-winning designer with two decades leading design systems and teams across top agencies and large organizations. I built UI Rules to productize that thinking, so everything I know about keeping a brand consistent lives somewhere your AI tools can actually use.
Frequently asked questions
Bring your brand to every AI tool
Keep your brand guidelines in one place and share them with your connected AI tools.
