One AI search can lead to many searches behind the scenes.
AI systems use query fan-out to explore related questions, compare information, and build a more complete answer. That means visibility can depend on how well your content covers the broader topic, not just one query.
Google released a major update to the Universal Commerce Protocol (UCP) in early 2026.
UCP is an open standard that enables AI agents to communicate with ecommerce platforms and complete purchases on behalf of users.
For example, when a user asks Gemini, “Find the best running
One Semrush article was cited every week for more than 4 months, while another increased Semrush’s share of voice from 15% to 26% in its target topic cluster in the week after publication.
We tested whether building content around category entry points (CEPs), the situations
On-page SEO has always been about helping your content appear in search results.
Today, the same fundamentals boost your visibility in agentic search – where AI tools scan the web, pull sources, and generate answers for users.
Start here 👇 social.semrush.com/4yz141s.
56% of shoppers now use AI tools like ChatGPT to compare products and decide what to buy.
Here’s how AI search decides which brands to recommend, from product discussions and “best of” lists to comparison pages and third-party mentions, explained by Brian Dean 👇
