Jordan Nathan got poisoned by his Teflon pan. Built @CarawayHome — colorful non-toxic cookware. $100M/year.
150K waitlist before launch. Zero paid ads for the first month.
2M+ customers. Thousands of stores.
#caraway#brandstory#fyp#cookware#startupstory
The brand: @AlaniNutrition Pastel cans that look like skincare, not gym supplements.
Gifted to thousands of creators at the same time — suddenly every girl online had one.
Six years. $1.8B acquisition by Celsius.
#alaninu#brandstory#fyp#energydrinks#startupstory