Six months of salary.
That's what Matt Mullenweg offered every Automattic employee to resign if they didn't believe in the company's direction.
About 9% took the offer and left.
Why is it so hard for companies to communicate a higher purpose?
Whether you want to tackle climate change, build a higher-quality product, or simply make someone’s life easier, you’re choosing to create value beyond extracting as much as possible.
That puts you at odds with
Why do so many great products, brands, and businesses seem to get worse after they become successful?
We’ve almost accepted that eventually quality will decline, customers will get squeezed, and value will be extracted from what made the business great in the first place.
Our
