"We're adding AI to make you more efficient."
That's the sentence that kills the rollout.
So how do you actually get the floor to buy in? Impel's Director of Partner Management, Mike DeCecco, breaks it down today on Car Dealership Guy's Daily Dealer Live.
📺 Live today, 1 PM
Most dealers ask "should I be using AI?" The better question Matt Muilenburg hears from the winners: "where do I spend my first dollar with AI?"
His answer might surprise you. It's not sales. It's the service drive.
On the Car Dealership Guy Podcast, our Chief Product Officer
Most managers try to sell AI to their dealership team with one word: efficiency.
That's exactly why the floor tunes out.
Nobody gets buy-in from the team with an efficiency argument. People buy what's in it for them.
Impel's Director of Partner Management, Mike DeCecco, has
Today, we remember.
From our roots in New York, we honor the lives lost on September 11, 2001.
Our thoughts are with the families, survivors, and first responders.
A quarter century on, we will never forget.
#NeverForget
Stop letting conversations go unanswered. Let AI handle the front door.
Impel Chat AI engages every shopper and customer on your website — answering sales questions about inventory, trade-ins, and financing, and service questions about maintenance and recalls, then booking the
