14 years running little businesses and 3 books about my learnings along the way. Tweets about the career path of entrepreneurship & the business of indie books.
Trying to learn in a v. noisy field and finding this helpful:
1. Write down all commonly accepted best practices
2. Find examples of people/orgs who've spent YEARS following ALL those guidelines WITHOUT WINNING
3. With best practices balanced, try to find the actual difference
The only books worth comparing to are the ~2% that enter back catalog (i.e. recommendable + long-lasting). The other 98% are irrelevant since they only sell during launch window. So question isn't how to write a "typical" book (yeah AI can do that), but how to write the 2%. IMO.
~"Making video content reduces our paid CAQ by 3-4x because people see an ad, then Google us to check it out, then watch a video and see that we're good at what we do and decide they trust us."
(Extremely paraphrased from youtu.be/xaF1bR3SZ6o?t=…)
1/ You've heard a million times that the biggest factor in success is being in the right market.
Discovery is how you figure that out,
But we always want to rush it.
It's not about how fast you "get through" discovery, but how much you get *out* of it.
youtube.com/watch?v=jgZalr…
