The Measurement Trap: Why PR Teams Are Drowning in Data and Starving for Insight30th March 2026By Greg Galant, Cofounder and CEO, Muck Rack Year after year,… https://amecorg.com/wp-content/uploads/2026/03/3.27.2026_amec-greg-blog-header.png 600 900 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-03-30 16:37:522026-03-30 17:33:17The Measurement Trap: Why PR Teams Are Drowning in Data and Starving for Insight
Help Shape the Future of the AMEC Integrated Evaluation Framework (IEF)27th March 2026 As the professional body dedicated to advancing best… https://amecorg.com/wp-content/uploads/2026/03/10YearIEF-e1774613239800.png 288 500 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-03-27 12:06:132026-03-27 12:07:39Help Shape the Future of the AMEC Integrated Evaluation Framework (IEF)
AI Impact on Communication Teams: Some Things Change. Some Stay the Same.19th March 2026 Artificial intelligence is reshaping the way communication… https://amecorg.com/wp-content/uploads/2026/03/AMEC-event-banner_Global_socials-1-scaled.jpg 2560 2560 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-03-19 09:23:142026-03-19 09:31:52AI Impact on Communication Teams: Some Things Change. Some Stay the Same.
PR Measurement in 2026: Bridging the Gap Between Activity and Impact18th March 2026By Kelly Costello, Head of Corporate Communications, Meltwater Public… https://amecorg.com/wp-content/uploads/2026/03/AMEC-Q1-blog-header-opt-1.png 321 845 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-03-18 14:34:422026-03-18 14:34:42PR Measurement in 2026: Bridging the Gap Between Activity and Impact
Missed AMEC AI Day North America? You can still be part of the conversation17th March 2026 AMEC AI Day 2026 brought together an incredible mix of… https://amecorg.com/wp-content/uploads/2026/01/AI-Day-Tile-with-Lexis.jpeg 1046 1600 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-03-17 13:00:462026-03-17 13:01:17Missed AMEC AI Day North America? You can still be part of the conversation
AMEC Awards Writing: Expert Top Tips19th February 2026 https://amecorg.com/wp-content/uploads/2023/10/AMEC-Awards-2025.jpg 1351 2373 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-02-19 09:35:102026-02-19 09:53:17AMEC Awards Writing: Expert Top Tips
Watch the AMEC AI Day 2025 London Sessions On‑Demand3rd February 2026 Watch the AMEC AI Day 2025 London Sessions On‑Demand AMEC… https://amecorg.com/wp-content/uploads/2026/01/AI-Day-Tile-with-Lexis.jpeg 1046 1600 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-02-03 13:44:132026-02-03 14:33:13Watch the AMEC AI Day 2025 London Sessions On‑Demand
Insights from From If‑Then to What‑If: Rethinking Communication Measurement, AI & Social Value23rd January 2026 Rethink how you measure communication impact with this dynamic… https://amecorg.com/wp-content/uploads/2026/01/From-If-Then-to-What-If-Rethinking-Communication-Measurement-AI-Social-Value-1.jpg 750 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-01-23 09:44:172026-01-23 09:44:17Insights from From If‑Then to What‑If: Rethinking Communication Measurement, AI & Social Value
Why broadcast still matters: The psychology behind audiovisual influence12th January 2026If you’ve ever caught yourself humming an old advert jingle,… https://amecorg.com/wp-content/uploads/2026/01/emedia-webinar.png 750 750 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2026-01-12 12:59:302026-01-12 13:38:59Why broadcast still matters: The psychology behind audiovisual influence
Modern Measurement Demands Better Intelligence11th December 2025By Antony Cousins, VP Product, Meltwater | Tech Hub Co-Chair,… https://amecorg.com/wp-content/uploads/2025/10/Ant-Cousins-scaled.jpg 2560 2211 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-11 11:08:032025-12-11 11:08:03Modern Measurement Demands Better Intelligence
Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI9th December 2025Large Language Models (LLMs) are increasingly moving from experimental… https://amecorg.com/wp-content/uploads/2025/12/Amrita-jac-e1765282420683.webp 200 1280 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-09 12:18:062025-12-09 12:19:20Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
Call for Speakers Now Open – 2026 AMEC Global Summit9th December 2025Theme: Intelligence Applied – Communicator Excellence for the… https://amecorg.com/wp-content/uploads/2025/06/Dublin-Announcement-Slides.png 1350 2400 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-09 07:28:012025-12-09 09:02:01Call for Speakers Now Open – 2026 AMEC Global Summit
What if measurement wasn’t just about proving success – but about enabling strategic doubt?4th December 2025By Ana Adi and Thomas Stoeckle AMEC’s Measurement Month… https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-04 16:33:502025-12-04 17:27:42What if measurement wasn’t just about proving success – but about enabling strategic doubt?
Integrating Generative AI as a “Stakeholder” in Public Relations2nd December 2025 1. The Big Idea Public Relations, at its core, is about… https://amecorg.com/wp-content/uploads/2025/12/image-1.png 523 713 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-12-02 13:36:222025-12-02 13:37:08Integrating Generative AI as a “Stakeholder” in Public Relations
Call for Speakers – AMEC Global Measurement Summit 202626th November 2025AMEC is delighted to announce the Call for Speakers for the 2026… https://amecorg.com/wp-content/uploads/2025/11/Muck-Rack-FINAL-tile.jpg 900 1600 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-11-26 14:07:162025-11-26 14:07:16 Call for Speakers – AMEC Global Measurement Summit 2026